Grace Roth

@EmmaAdams525 @Capitaldemarca @PepsiCo @Fritolay @LaurelAynne This is a great way to advertise the World Cup as well as Lay's chips! The limited edition flavors will encourage people to buy them more because they might not have a chance to try the flavor again! #ICMTKG #NKU205

@Capitaldemarca @PepsiCo's @Fritolay was a sponsor for FIFA in 2022. One ad I saw that was pretty neat was this ad for these 3 limited edition chip flavors that were inspired by the World Cup fans' favorite gamely foods. Great place to market this clever campaign! #ICMKTG #WVU315 @LaurelAynne

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca El Jinete is a local Mexican restaurant. El Jinete could market the World Cup and advertise that they are going to serve great food to eat while people watch the game! #ICMTKG #NKU205

@Capitaldemarca @CocaCola had a campaign with the World Cup where they elaborated the culture of the location of the event that year. This is a great way to draw watchers of the World Cup in to drink coke while they watch the game. #ICMTKG #NKU205

@meganelliott_18 @LaurelAynne Megan, that would be such an amazing opportunity to have a marketing job with Coca-Cola! I also would love to work with larger companies like that. #ICMTKG #NKU205

@LaurelAynne As a future marketer, I am grateful for all of the technological advances that have changed the world of marketing. In 5 years I'd love to be on a digital marketing team for a large company such as Coca-Cola. #WVU315 #ICMKTG

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne 2.) Five years from now I would like to market and create campaigns for larger companies. I would like to get the word out regarding new products and ideas to help increase the sales of these companies. #ICMTKG #NKU205

@LaurelAynne 1.) I am most grateful for the advanced technology we have now. Before this technology, it was much more complicated to get the word out when trying to market a product or idea. Marketing is more successful with our tech now. #ICMTKG #NKU205

@HoStackHammer @BryanTMcLeod I agree. If a user agrees to the terms and conditions of a site and break the rules, the site has every right to ban them. #ICMTKG #NKU205

@BryanTMcLeod Upon signing up for social media sites, an individual signs an agreement regarding the TOS. If an individual is in violation of the TOS, the company has every right to threaten action or ban them. Social media sites only hold as much power as they are given. 1/2

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

2.) I do not think that celebrities buying large social media sites is a good thing. They are addressing their ban to other sites and spreading negativity to the world. #ICMTKG #NKU205

1.) Social media sites provide terms and conditions for users that they agree to. Because of this, it is completely acceptable for these media sites to ban people who are not following the TOS terms. #ICMTKG #NKU205

@EmmaAdams525 @AlexKrallman @LaurelAynne I agree, these platforms are very easy for consumers to use. Because of this, marketers should take advantage of this! #ICMKTG #NKU205

@AlexKrallman #WVU315 #ICMKTG @LaurelAynne Bc Twitter, Insta, & Fb r so easy 4 businesses & consumers to use, I would invest in them. Great examples of brands successfully using these is SM influencing. Not only do influencers build their personal brands, but they're a tool 4 brands to use too

@AlexKrallman 2.) I think brands should be using these platforms to get the word out to consumers about new products they are launching and selling. People spend a lot of time on these platforms so brands should take advantage of them. #ICMTKG #NKU205

@AlexKrallman 1.) Looking at the report, I would invest in twitter as a marketer because it is emerging the most compared to the other platforms on the chart. #ICMTKG #NKU205

@ospreyncw @LaurelAynne This is a great marketing tactic! This is very comical and definitely drew more customers in to buying Burger King over McDonalds. #ICMTKG #NKU205

@LaurelAynne As a prank, Burger King dressed up like McDonald’s ghost in Haloween. In addition of that they hanged sign out front said, “BOO! Just kidding, we still flame grill our burgers. Happy Halloween!” It was so funny and brilliant idea! #ICMKTG #UNCWMKTG

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

1.) Bringing back "Boo Buckets" would help McDonald's stick out because things that make people nostalgic typically make them feel happy and joyful. This feeling would draw people in to buy this product again. #ICMTKG #NKU205

2.) A quality marketing win during Halloween would be @KraftHeinzCo "Tomato Blood" ketchup. I think this is comical and genius. This most likely increased their ketchup sales during this time. #ICMTKG #NKU205

@DevonOakes8 @CopywriterBob This sounds like a great idea that can allow students and staff to take some time to themselves and stay away from the stress that classes can bring. Students can use this time off to explore the mental health services. #ICMTKG #NKU205

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

2.) Colby College in Maine has student-run organizations that include workshops that guide students through stress reducing exercise classes as well as seminars where students can openly talk about any mental problems that might be occurring. #ICMTKG #NKU205

1.) Helpful advice for universities could be to post about the mental health services on platforms that many students use such as Instagram and TikTok. This type of campaign could spread the word about these services more. #ICMTKG #NKU205

@EmmaAdams525 @Capitaldemarca @LaurelAynne This is a unique idea! Hispanic individuals would definitely be more targeted with this kind of branding. Bilingual apps would be very helpful for marketing. #ICMTKG #NKU205

@Capitaldemarca #ICMKTG #WVU315 @LaurelAynne A new way firms can market to & reach Latinx consumers is by partnering w bilingual forums/apps (ex. Veo) that target Spanish-speaking consumers. This is what Clorox & General Mills have done to exclusively reach members of the Spanish-speaking market

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

2. A brand using Heritage Month is @Macys. This campaign is effective because it shows how the brand is supporting Hispanic businesses. The tweet has some Spanish included in the post as well to target Hispanic individuals. #ICMTKG #NKU205