Jack Adler

@BronMuse @soshtry

Who are the Dave McMenamin/ Trevor Lane/ Dan Woike/ jovan Buha's of the 76ers community? Need to follow all the analysts/beat writers

But now we're seeing student athletes leverage their platform and credibility to build enough traction that they take their content creation "pro" and keep going after school. As NIL keeps evolving, "pro sports creator" is going to become a true niche within influencer marketing

Ever since athletes have been allowed to monetize their personal brand, more and more of them have realized the potential that exists within content creation. Realistically, only a small percent of college athletes go on to play their sport professionally.

HBD NIL! 🎂 First day of kindergarten coming up. The ruling that changed the landscape of not only college athletics, but influencer marketing. 🧵

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Per a release, Syracuse Athletics has formed a partnership with Out2Win (@out2winsports), which was founded by SU alum Jack Adler, to expand NIL opportunities and resources for Orange athletes. 🧡🔽 cuse.com/news/2026/2/10…

@onTradepost @a16z Massive

Sell anything in 30 seconds Backed by @a16z and available today on the App Store

But if you're a brand trying to reach Gen Z, sports fans, or athletes, these are the creators to watch. I'll put a link to the full list in the comments if you'd like to check it out. Huge thanks to Alyssa Meyers and @MarketingBrew for featuring the list in a recent story!

All the NIL headlines focus on the superstars making millions. Here's the real story: 500k+ college athletes now have the chance to monetize their personal brand, and many of them are doing a damn good job of it. And it's not just the quarterbacks and point guards.

Highly recommend checking out this full conversation on the @AdamBreneman81 & @FOS podcast.

✅ Direct contact info for decision-makers at brands investing in NIL ✅ Data showing how their athletes stack up nationally ✅ Fair market value assessments for social media sponsorships …and a whole lot more. (Reach out if you’d like a platform tour! 📩jack@out2win.io

According to @RossBjorkAD, the next arms race in college athletics is which school can build the strongest brand partnerships arm to drive real NIL deals. That’s why just about every major program is now hiring NIL teams to generate brand partnerships for their athletes. 🧵

When people ask me what I think the future of NIL looks like, my answer is simple: we haven’t even scratched the surface. When NIL first passed, college athletes were just that… athletes. They grew up focused on training, competition, and performing at the highest level. Sure, some had hobbies, but very few were natural content creators or entrepreneurs. But what about the YouTube generation? The kids who grew up eating Cheerios in high chairs with iPads? Ask a 6-year-old today what they want to be when they grow up and many will say “a YouTuber.” The world is shifting…. it’s digital first. Quote me on this: in three years, some kids will start playing sports not just to compete but to tap into NIL as a way to build their personal brands. Look at the Savannah Bananas. Nobody knew “banana ball” when Jesse Cole first started it, but now it’s a viral phenomenon. Sports and entertainment are colliding in ways we’ve never seen before. And if you don’t get ahead of the curve, you’ll be left behind. Even now, we’re seeing it. A Clemson walk-on is using his position on the team to launch his music career. He’s even leveraging Clemson facilities and the Tiger logo… which carry an organic, built-in fan base to drive listeners to his songs. Go to his Instagram and you’d think he’s an artist first, athlete second. The future of NIL won’t just be about deals. It’s about identity, creativity, and the athletes who understand how to build a brand in a digital-first world. lnkd.in/eXnveAXu

I want to start sharing more content here on X - but I want to make it relevant to what you actually want to read. What's one topic you'd love for me to write about? 👇

I'm the Founder & CEO of an early stage tech startup in the NIL and influencer marketing space called Out2Win. Our AI-powered data intelligence platform helps brands, talent agencies, and universities build smarter athlete marketing partnerships.

WARNING: this post requires a response from you. 🧵 👇

WHAT A TD ON THE FINAL PLAY OF THE GAME!!! 😱 Villanova avoids the shutout.