Jaclyn Rothenberg

During @PRWeekUS' Crisis Communications Conference, SVP of Reputation Management Jaclyn Rothenberg and Head of Media Mike Melia joined journalist Chuck Todd and Exelon's Cynthia McCabe for a discussion on modern crisis communications. The conversation centered on hesitation as the true risk within this sphere. Panelists emphasized the role that silence or delay can play in quickly escalating issues, especially as media continues to expand beyond traditional newsrooms to include influencers, podcasters and other online communities. Jaclyn underscored the importance of “leaning forward,” noting that if organizations don’t step in early, others will fill that void and shape the narrative. Cynthia added that hesitation often stems not from incompetence, but from a false hope that an issue will pass quietly on its own. Much of the discussion pointed to the importance of a deep understanding of the current media ecosystem and where audiences actually are in their consumption habits. Chuck said without that foundation, communicators are “flying blind.” Mike reminded us that, ultimately, if a brand wants a narrative to stick, consumers appreciate human-centered storytelling more than facts and figures. #PRWEEKCRISISCOMMS

As told to @TimSParadis, former @FEMA comms lead @jaclynroth says storm misinformation spiraled into doxxing and a death threat. When officials pull back for safety, fewer survivors register for help. Via @BusinessInsider businessinsider.com/former-fema-sp…

TONIGHT: Journalist who was wrongfully imprisoned in Iran for 544 days, Jason Rezaian (@jrezaian), sits down with Jon Stewart to discuss the Iranian protests and protecting press freedom at The Washington Post

🧵 A year to remember! 🤩 As we close out 2025, we're taking a look back at some major milestones we've hit this year and have us even more excited for what's to come in 2026. #LA28

What happens when today’s most influential voices meet tomorrow’s biggest ideas? Last night, we hosted a private gathering bringing together news influencers, independent journalists and leading organizations at the intersection of business, policy and culture. Featuring our own @jaclynroth, @AaronParnas, @JoePerticone of @BulwarkOnline and @jaymefranklin16 of @ConservateurMag, the discussion explored how credibility, trust and influence are being redefined in today’s fragmented media landscape. A huge thank you to everyone who joined us. The ideas exchanged reminded us just how dynamic the future of media and engagement truly is.

When you put @AaronParnas, @JoePerticone of @BulwarkOnline and @jaymefranklin16 of @ConservateurMag  on a panel alongside our reputation management and media expert @jaclynroth, an insightful conversation is bound to unfold. Together, they explored how media, influence and credibility are evolving in a creator-driven world. Here are just a few standout perspectives from the discussion: 👉 Relationships Drive Results. There’s no one-size-fits-all approach. Every creator connects differently, and you have to know them to know what works. 👉 Credibility Comes from Listening. Influence starts with understanding what your audience cares about, and being honest when you get it wrong. 👉 Connection Builds Trust. Podcasts, short videos and real conversations – creators are redefining how we get and trust information. A big thank-you to our panelists for sharing their perspectives! To learn more about our Influencer Engagement offering, please reach out to influencers@teamavoq.com.

SVP @jaclynroth teams up with journalist @AaronParnas on @PRovoke_News' podcast to explore the rise of news influencers and how they’re reshaping the way we consume and communicate news. They also share how organizations can meaningfully engage to amplify their message. Jaclyn puts it best: “Don’t be afraid to jump in and be a part of how media is changing. I think this really is the new normal... There’s a lot of opportunity for companies, advocacy groups, nonprofits and those interested in getting their message out to really jump in and reach new audiences.” 🎧 Listen here: bit.ly/4gGXDxZ

WATCH: @HansNichols, @stephen_neukam & @sarafischer host conversations on Trump's first 100 days with @SpeakerJohnson, Sen. @ChrisVanHollen & @PBS CEO Paula Kerger at #AxiosNewsShapers x.com/i/broadcasts/1…

We’re excited to welcome Amanda Finney to Avoq’s Reputation Management team as Vice President in our New York office! Amanda most recently served as Director of Public Affairs at the U.S. Department of Energy and previously worked as Chief of Staff to the White House Press Office and Special Assistant to Press Secretary Jen Psaki. With over a decade of experience across corporate, government and nonprofit sectors, Amanda brings a deep understanding of the diverse perspectives held by federal, state and local leaders, as well as the private sector to Avoq. Find more details here: bit.ly/4jOzcPy

So excited to welcome @FinneyAmanda2 to our firm! We are so excited and lucky to have you!!

That's a home run. ⚾ ​ ​ Dodger Stadium will be making its second Olympic appearance! In 1984, it hosted several games when Baseball was an Olympic exhibition event, and now it will be the home of Baseball at the 2028 Games. We're excited to welcome Baseball back to the Olympic stage, after its last appearance at Tokyo 2020. @Dodgers | @WBSC | #LA28

EXTRA! EXTRA! READ ALL ABOUT IT! 📣 We’re amped to announce the latest updates to the #LA28 venue plan*. This includes the addition of the Stadium in Exposition Park to our roster, along with relocating more sports into existing venues to celebrate and elevate all that LA has to offer. With these updates, you can now start imagining where you’ll be cheering on your favorite athletes. 👀 See all the details here: bit.ly/4j13RbS *Pending final approval from the IOC Executive Board.

It has been an honor serving as @FEMA Administrator for nearly four years. The FEMA family takes immense pride in our mission of helping people before, during and after disasters. I know the agency will continue to serve the nation as we support this peaceful transition of power.

Gerald Rafshoon is one of the few surviving members of former President Jimmy Carter's inner circle, and helped take Carter from Georgia to the White House. @costareports shares what Rafshoon says are some of the key moments from his decades-long relationship with Carter.

If you love politics and the Jimmy Carter story, check out my latest for @newrepublic. It's a long, exclusive conversation with Jerry Rafshoon, one of the few remaining members of Carter's inner circle. Many fun stories here... and some documents. newrepublic.com/article/189980…

At the President’s direction, the Biden-Harris Administration has been in constant communication with California Governor Newsom, Los Angeles Mayor Bass, their teams, affected counties, and other local officials to support response efforts for the fires in Southern California.

I kept changing my mind which Jimmy Carter cartoon i should go with. Here's all three.

We’re thrilled to welcome Jaclyn Rothenberg to Avoq as Senior Vice President. Jaclyn joins us in our NY office after recently serving as Director of Public Affairs at the Federal Emergency Management Agency (FEMA). Her private and public sector experience in public affairs will bolster our communications, crisis and issues management capabilities and deliver data-driven strategies to clients. Find more details here: bit.ly/3VszNNi

Going to leave this right here...