Jael Bore
811 posts

Jael Bore
@jaelbore
Direct Response Ads Copywriter for DTC
Creative Strategy Katılım Temmuz 2020
325 Takip Edilen341 Takipçiler

Texan boyfriend just explained that we aren't allowed to have an August-born child, because that child will be the youngest in their class and therefore, when they play sports, will be smaller than all the other kids and therefore will have a harder time.
Is this seriously the shit you guys think about? He's not joking either. I genuinely don't know what to do with this.
Planning kids around them playing football is so America-coded though lmao. 😂
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Meta really didn’t care about the usual creative rules as long as the offer was strong and the ads were spending.
It ended up being way less about testing new angles and way more about taking what was already working and pushing it harder. Visual variety still mattered but scaling the winners fast was definitely the move. Makes sense to roll that thinking into January promos
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Something I noticed during BFCM that goes against everything we've been saying about creative strategy…
For sale-focused creative (sitewide offers, bundles, etc), it feels like Meta’s creative similarity rules matter less.
We hypothesise this because we ran multiple offer led ads which were potentially grouped under the same Entity ID but they continued to scale.
Which makes sense…
If it's a top spender being grouped under the same ID, it will only push it out further (which we know for sale period is the aim to drive website traffic and conversions at scale, rather than messaging/angle learnings).
That doesn’t mean we ditch visual variety. But I think for sale windows, the game is different.
Less: “What can we learn?”
More: “What’s already working and how fast can we multiply it?”
Will be building this thinking into how we approach creative for January promos / peak moments.
Curious if anyone else has seen the same?
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Most agencies would charge $10,000+ for this level of creative strategy.
But here we go…
I just built a vault of 300+ winning static ads so you can literally steal what works.
Static ads are crazy slept on.
Everyone obsesses over video creatives… but the best advertisers know statics quietly drive half of their best ROAS.
BONUSES (what’s also inside)
(1) Creative Brief Template (showing exactly how we brief designers)
(2) Notes on diversity strategy how to design ads that look, feel, and convert differently so Meta doesn’t penalize you
(3) A 15+ minute video breakdown of how to scaleeee with statics
We’ve used ALL of this to scale offers past 6 and 7 figures.
Want me to send everything to you?
Comment “STATIC”
And I’ll DM it to you personally
(MUST BE FOLLOWING)

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Jael Bore retweetledi

We’ve scaled £400M+ in revenue and managed £100M+ in ad spend and we still see this mistake across 8-9 figure brands.
Here are 3 reasons your ad performance is tanking right now:
1. Your funnel is misaligned.
2. Your creative’s too bottom-heavy.
3. You’re speaking “Product Aware” to a “Problem Aware” market.
The truth? Most founders are scaling on guesswork.
They don’t know what their audience knows, so they can’t build creative that actually converts.
📉 Ads fatigue faster.
📉 CPA creeps up.
📉 New customer revenue stalls.
We built a fix: a Funnel Awareness Framework built around 5 levels of audience awareness—refined through 50+ accounts and decades of classic advertising theory.
Inside the playbook:
🚦 The 5 audience awareness stages:
- Unaware
- Problem aware
- Solution aware
- Product aware
- Most aware
💡 Messaging strategies that actually match where your audience is
💡 Creative vehicles that cut through at each funnel stage
💡 Tactical breakdowns on how to rework your split to unlock scale
If you’re wondering:
- Why scale feels more expensive every month
- Why your top ads burn out in 7 days
- Why your funnel performance is stuck...
Start here.
Retweet this post
Comment “FUNNELS”
Make sure you're following so I can DM you the resource

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@herrmanndigital It's always something else to blame other than their creatives
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I’ve scaled over 10 pet brands and generated $20M for them.
All thanks to understanding applying the same playbook.
So I've just put together a 22-page mini-guide breaking down how you can do the same.
(These are the strategies my team & I are currently using)
I break down:
✔ Winning Examples
✔ The PetLabCo script formula
✔ A roadmap you can follow to scale
Here's how to get it:
Like + comment "PET" and I'll send it over.
(Must be following)

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Hooks are the MOST important part of an ad.
But 90% of brands get it completely wrong.
After generating $100M+ on Meta ads, I built a system for creating and testing hooks that actually stop the scroll.
And now, for the next 48 hours I’m giving it away:
✔ Our 25+ page guide I give away internally to my team
✔ 50+ stealth-style hook examples used in 7–8 fig ad accounts
✔ A swipe file of 500+ viral hooks & headlines that stop the scroll
Want it? Like + Comment: “HOOK” and I’ll sent it over.

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We built a full email design system using ChatGPT’s image feature.
No Figma. No designers. No headaches.
Just:
→ Go from idea to full design in under 15 minutes
→ CustomGPT that knows visual layouts and prompts itself
→ Stackable sections = email-ready visuals in minutes
I built a Custom GPT with 10 page documentation + LIVE screen recording demos.
Want it?
💬 Reply “EMAILGPT”
❤️ Like
👤 Follow (or I can’t DM you)
(Yes The Emails You See In The GIF ARE 100% AI, from idea to design)
GIF
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