Lepper Consulting

Fair point on the math. But the calculus shifts when you ask what the HTML artifact actually replaces — usually not a markdown doc, but a designer-built dashboard nobody had time to make. In sales-ops work with mid-sized manufacturers, HTML artifacts kill weeks of internal back-and-forth on customer-facing material. Yes, 4k tokens. Measured against "we'll get back to you next sprint," it lands in the green. Token cost is one variable. Latency to something a client can actually open is another.

Anthropic is pushing HTML artifacts as the future of AI workflows. What they're not telling you: a markdown report costs ~800 tokens. The same content in styled HTML costs 2,500-4,000. That's 3-5x more tokens burned on divs and CSS instead of reasoning and depth. More tokens spent per task means more API calls. More API calls means more revenue. The incentive is right there. I steelmanned every major argument for HTML-first workflows and pressure-tested what holds up. One out of five survived.

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Deepfakes im Marketing: Anforderungen aus EU AI Act und ISO/IEC 42001 - KI-Blog - KI - Künstliche Intelligenz din.one/spaces/KIB/blo…?

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@draprints Hi there, Interested in your campaign concept. Jan

@janlepper DM me

We've been running LinkedIn DM campaigns across completely different B2B offers different industries. different ICPs. different deal sizes. results stay consistent every time here's what we do: -full LinkedIn campaign build from scratch -5,000 InMails in 30 days per profile -warm call every qualified lead ourselves comment EAGLE if you want in

@yanndine Dear Yann, looks awesome (being German, almost "too good to be true" ;-)). I would like to deep dive into it so here comes heartfelt: "GTM". Thanks Jan

A two-person GTM team at a Series B SaaS company closed $2.4M in pipeline in one quarter. No SDRs. No demand gen agency. No paid ads. Signal-based outreach. Intent scoring. AI-sequenced follow-up. Automated reporting. Two GTM engineers running the whole motion - for one quarter. I pulled it apart. Compared it to every system we've built across the GTM teams we've worked with. Then asked myself one question: If I had to reverse engineer this from scratch - what would it actually look like? Turns out the architecture isn't that complicated. I mapped the whole thing into a step-by-step playbook you can upload directly to any LLM. It walks you through building your own version from GTM strategy to fully AI-powered execution. Comment "GTM" and I'll send it over.

@Manderljung Noch 4 Monate bis die ersten Bußgelder drohen. Wie viele Mittelständler haben das überhaupt auf dem Schirm? In meinen Workshops zum EU AI Act ist das Bewusstsein erschreckend niedrig.

Also useful to note, while the GPAI obligations come into force August 2nd, the AI Office is only able to start e.g. issuing fines August 2nd 2026.

Will companies need to fully comply with the Code of Practice on GPAI starting August 2nd, when those parts of the AI Act comes into force? The AI Office clarifies it "will not reproach" companies who fail to immediately fully comply, but expect good faith efforts to comply.

Von unter 5% auf 40% in einem Jahr. Und der deutsche Mittelstand? Meine Beobachtung aus der Beratung: Die meisten Unternehmen stehen noch bei 0%. Das Gap wird zum Problem. x.com/Gartner_inc/st…

@i_am_dy @salesforce Spannende Zahlen. Die Frage ist, wie das im deutschen Mittelstand ankommt — da sind AI Agents noch kaum auf dem Radar, obwohl gerade dort der größte Hebel liegt. Meine Erfahrung: Wer jetzt einen konkreten Pilot startet, hat in 6 Monaten einen echten Wettbewerbsvorteil.

State of Sales 2026: AI Is Now Core to Selling @salesforce's latest State of Sales report makes it clear: AI and AI agents are no longer optional. They’re the top growth strategy for 2026. Key signals: • AI is widely used across prospecting, forecasting, and content creation • High-performing teams are nearly 2x more likely to use AI agents • Sellers expect AI to cut admin and research time significantly • Clean, connected data is the foundation for real AI impact Bottom line: AI isn’t replacing sellers, it’s giving them time back to sell. 🔗 salesforce.com/news/stories/s… #Salesforce #AI #AgenticAI #SalesLeadership #FutureOfSales

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Claude MAX limit reached. Time out till 22:00. Sigh. Finally a break. Who can relate?

@AlfieJCarter SKILLS

Claude is the smartest AI for GTM work right now. But 90% of GTM engineers prompt it from scratch every single session. That's why I made The Claude Skills Playbook for GTM Engineers: → Why Claude starts from zero without a skill and how to fix it → How to build Skill Boosters and Encoded References for your exact GTM motion → The 5 GTM skills worth building first: LinkedIn writer, cold outreach writer, ICP researcher, landing page auditor, content repurposing engine Comment "SKILLS" and I'll DM it free.

@levikmunneke Claude

If you want to take cold email seriously you cannot be doing Apollo searches manually. I created a custom Claude lead list builder. Like + comment "claude" - I'll send you the link to use it - fully free + my full lead list building SOP.

@ecomchasedimond Helena

Most brands I work with have the strategy figured out. They just can’t execute fast enough. Someone built a fix for that. It’s called Helena — the OpenClaw for marketing. Give it your URL, and it runs your marketing for you: → Reads your site, ads, analytics, and competitors automatically → Builds and deploys email flows in Klaviyo or Mailchimp → Writes SEO content and publishes it weekly to Webflow, WordPress, or Ghost → Launches and manages Meta + Google ad campaigns from scratch → Generates UGC video via Sora and static ads via Nano Banana → Posts to LinkedIn, Instagram, and Pinterest in your voice → Spies on competitor ads across Meta and Google → Daily brief: what ran, what worked, what’s next No agency retainer. No CLI. No dev. No setup rabbit hole. Give it your URL, and it runs marketing for you while you sleep. Comment “Helena” below, and a member of the Enrich Labs team will send you the link + free access.

@Mike_Scully_ AI

I condensed everything I know about selling AI services into one cheat sheet. - Niche selection. - Tech stack. - ROI conversations that close deals. - Objections and exactly how to handle them. Free. Just save it. If you want the full breakdown of how to go from zero to your first $10K month using this framework, drop "AI" in the comments and I'll send you the playbook. (Must follow so I can dm you)

i just hired an ai cmo from @askokara to help grow Lepper Consulting so far it has: • identified reddit opportunities • discovered seo issues • analyzed competitors • found geo issues curious to see how far this goes

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@Rainmaker1973 Point is: WILD berries, not cultivated, which are what you get in your supermarket........

Consuming about one cup of wild blueberries per day can provide meaningful support for heart health, metabolic function, and the gut microbiome, according to a comprehensive new scientific review. Wild blueberries (also known as lowbush blueberries, Vaccinium angustifolium), prized for their intense flavor and high concentration of anthocyanins and other polyphenols, have been studied for decades for their potential cardiometabolic benefits. A recent expert-led review synthesizes evidence from 12 human clinical trials conducted over 24 years, along with supporting preclinical and mechanistic research. The most robust and consistent findings center on improved vascular function, particularly endothelial-dependent vasodilation. Some studies demonstrate measurable improvements in blood vessel health within hours of a single serving, while others show sustained benefits after weeks or months of regular consumption. In populations with elevated cardiometabolic risk, several trials also reported favorable changes in blood pressure, lipid profiles (including reductions in total cholesterol, LDL cholesterol, and triglycerides), and glycemic control, though the authors stress that larger, more rigorously controlled studies are needed to fully confirm and quantify these effects. The beneficial actions appear to involve multiple biological pathways rather than a single mechanism. Wild blueberries are rich in fiber and polyphenols that largely survive early digestion and reach the colon, where gut bacteria metabolize them into bioactive compounds. These microbial metabolites enter the bloodstream and may help reduce oxidative stress, inflammation, and metabolic dysfunction while supporting circulation. One highlighted six-week clinical trial showed that daily intake of freeze-dried wild blueberry powder increased populations of beneficial Bifidobacterium species in the gut. Additional research in older adults has linked regular consumption to modest improvements in cognitive performance, such as faster processing speed and better memory. Most of the positive outcomes in the reviewed human trials were achieved with realistic, practical doses—typically equivalent to roughly one cup (about 150 grams) of fresh or frozen wild blueberries per day. Because wild blueberries are commonly sold frozen, they offer a convenient year-round option. While the evidence is promising, the authors emphasize that wild blueberries are not a cure-all and should complement—not replace—other healthy lifestyle choices and medical management for cardiometabolic conditions. The review underscores the unique nutritional profile of wild blueberries compared to cultivated varieties and calls for continued research to clarify dose-response relationships, long-term effects, and precise mechanisms. [Johnson, S. A., Klimis-Zacas, D., Basu, A., Bolling, B. W., Feresin, R. G., Hooshmand, S., Joris, P. J., Li, Z., Lila, M. A., Stull, A. J., Babu, P. V. A., & Weir, T. L. (2026). Wild blueberries and cardiometabolic health: A current review of the evidence. Critical Reviews in Food Science and Nutrition. Advance online publication. DOI: 10.1080/10408398.2025.2610406]

Nicht verpassen! Ein neuer Artikel von mir: Jahrzehntelange Erfahrung? Ihre größte Superkraft in der KI-Ära ! linkedin.com/pulse/jahrzehn… via @LinkedIn