Jason Argall

@jamestmurphy_ This had to be done.

Bringing legal action is difficult. But sometimes necessary. Today we sent a letter to Oasis. I’ve attached it below. Read on if you want the background. … I first heard of Oasis in December 2024 when they published false reports about LMNT. I publicly and privately explained to the founder why he was reading lab results wrong. 300x wrong, to be specific. He failed to make corrections. I let it go. But I kept hearing from founders being unfairly treated. Kept seeing these guys put out made up content that would go viral. Striking fear into thoughtful people concerned for their health. 4 other brands (so far) have sent cease and desist letters with him for falsifying test reporting. He’s been mocking them online about it. No rigor. Not recognizing there is a group of people (scientists and brands) who actually operate and know how this stuff works. Like basic math. Like basic testing protocols. Just last week, an Oasis post misrepresenting heavy metal levels in protein went viral. It reached 3.5MM people on twitter that day. They got called on it and retracted it with a public apology – the retraction reached 27k people on twitter. That’s a 100x higher reach on false information than the truth. Blatant errors in reading test results, paired with language like “heavy metals in protein causes neurological impairment and birth defects in kids” strikes terror in people - especially new parents. Many feel that reform is unlikely. I prefer to be optimistic of people. If Oasis wants to stay in this business, I suggest they: - Immediately remove themselves from the App Store. Defamatory damages build every day for each misrepresented brand. - Rebuild the entire framework of their app with a reputable toxicologist and scientist input with a fair framework equitably applied to all brands (no personal bias penalties). - Correct the misinformation, with equitable reach, on each of the brands damaged. - Develop communications guidelines for social media. Context over clickbait. Empowerment over fear. Consumer choice over chaos. Oasis has defamed dozens if not hundreds of brands now and misled millions of people. And I have heard from many other brands and consumers wondering how to help make this stop. This is not just Oasis. There are other offenders too. I’ve never been a fan of litigation. I’m really not thrilled about it. But I am committed to it. If you won’t stand up for your product, who will? And don’t people want to be customers of brands that stand behind what they make? I do. If damages are ultimately awarded, they will go to charity. It’s hard to stand up for what’s true online these days. At some point, when it gets bad enough, some people do.

@mattepstein Deets

I'm selling one of my businesses: Supplement brand. Trailing 12 months numbers: -$1.8M rev -$370K EBITDA. -2,500 active subscribers. -Strong Amazon presence (300 reviews 4.2 stars) -Clean books -Great branding, great product, lean team and agencies already in place ready to go. Why sell: This brand was scaling hard. I pulled back because my other company started printing and it stopped making sense. The business runs. It just needs someone to actively run it to scale. If you know DR, offers, and Landing pages this brand can print you cash. Looking for 800K. Comment "DEETS" and I'll send over more info. If you find me a buyer I'll give you 5% of the sale....

@TheD2CWatch At 21% elemental, it’s guaranteed to have a lot of magnesium oxide.

@oasishealthapp @jamestmurphy_ Consider hiring food scientists and biochemists instead of relying on vibe coders.

Thank you for sharing this information. As a community-backed transparent platform being called out for errors is very important so that we can fix them. You are correct, a calculation error multiplied each per serving value by an added factor, which inflated every contaminant number in that post. Premier's actual lead in this sample is 0.38 mcg per serving, which is 76% of the OEHHA reproductive-toxicity reference level (below). We've corrected the listing and logged every place the error occurred. We're adding an extra review step before any listing report so this doesn't happen again. Our mission is to inform our community, not to scare anyone. Worth mentioning that none of our test results or data are hidden behind a paywall. All testing has always been free to access

This post has 3.5MM views (and counting) and is totally bogus. The author doesn’t know how to read a test result. His cited results (in app behind paywall) show premier protein UNDER the prop 65 limit for lead. All of them in fact meet the safety standard. He doesn’t know the difference between ppb in a powder, which is the amount of lead in a KILOGRAM of material, vs dose per serving - which is what all safety levels are set at. There’s also blatant typos in carrying over the test result (has mixed up premier and ritual readings, from the wrong part of the test). You’re fine eating your protein shakes. Watch what you fall for on the internet. This stuff is driving up anxiety for no reason.

@jamestmurphy_ @oasishealthapp @cormachayden_ No apology. Instead he’s bragging about his content marketing “success”.

Original post is now deleted after 3.5MM views and driving the app to #10 in the App Store. I have dear friends, new moms, calling me in tears thinking they poisoned their newborn because they were trying to hit their protein goals. @oasishealthapp @cormachayden_ at this stage in the game, you don’t get to just call “my bad” and hope this goes away. You can start by running apology posts to every misrepresented brand. Driving at least the same number of impressions as your rage-bait have gotten. But that’s just a start.

@jamestmurphy_ They’ll soon be spinning the defamation lawsuits into conspiracy rage bait content.

@oasishealthapp What a disingenuous way of presenting the percentages. This is just engagement bait.

@tatthang @AudemarsPiguet Last year AP lost trademark protection for their octagonal bezel. The Swatch deal is their way of flooding the cheap watch market before imitations do it. “If you can’t beat em, join em.”

Audemars Piguet (AP) context for those who don't know. 1972. AP was dying. They hired a designer named Gérald Genta. He drew the Royal Oak in one night. The move: make a luxury watch out of stainless steel. At the time, luxury meant gold. Steel was the cheap material. They priced it above gold anyway. People said they were crazy. That watch became the most iconic watch in history. Today AP makes 53,000 watches a year. Rolex makes 1.2 million. AP pulls in $3 billion from those 53,000 units. That's about $49,000 per watch on average. You can't just walk in and buy one. AP runs a profile-based allocation. Purchase history. Loyalty. Relationship with your sales associate. Sometimes you have to buy other collections first just to prove you deserve a Royal Oak. That's the wall I talked about. Now they put their name on a $400 Swatch pocket watch. Riots in 6 countries. Same logic as 1972? Take the "cheap" option and stamp AP on it? Maybe. When Omega did this with Swatch in 2022, MoonSwatch at $260, they sold over a million units. Interest in the real Speedmaster went up 50%. Brand wasn't hurt. It was amplified. AP is betting the pocket watch isn't competition for the Royal Oak. It's a $400 ad for a $30,000 watch. The wall is still there. Now more people know it exists.

@BambinoShopify Strat

I gathered the 5 best ways to boost your AOV in one doc Without cutting your prices Comment "strat" I'll DM it to you

@TheD2CWatch And 0 mg go through the skin

@eCom_Amin Claude

the claude google search ads playbook is here… ALL the prompts, workflows, and knowledge base files we use weekly across every ecom account we handle to surface waste, find winning keywords, and pull insights manual analysis would NEVER catch in 45 minutes flat and for 24 hours it can be yours for free here’s EVERYTHING you can find inside the guide: > the Claude Project setup (custom instructions, file structure, and why a Project beats regular chat for compounding insight) > the 5 knowledge base files (negative keyword master, product catalogue, landing page inventory, benchmark doc, competitive brief) > the weekly workflow (5 steps, 45 min per account, replaces the 3-4 hour manual audit we used to run) > the search term analysis prompt (pulls keyword adds, negatives, and strategic patterns in one pass) > the advanced configuration layer (layered campaign analysis, landing page gap detection, competitive creative breakdown) > the compound waste calculator (why a $500/month keyword stuck in broad match for 6 months = $3,000 unrealised, and how this stacks across dozens of keywords) > the output quality check (how to verify Claude's recommendations before pushing them live) all backed by +$20M generated across 50+ ecom brands over the last 6 years like + comment "CLAUDE" and i'll send EVERYTHING to your DMs (must be following + RT for priority access)

@theisaacmed Colombia has these stands, but the trendsetting Colombianas have already moved on to @owalalife

In every single nice mall I’ve been to in Brazil, I’ve seen Stanley stands. One of my hobbies is seeing how other countries interact with American brands. Here Stanley is basically a luxury brand or adjacent to one. Latin America is Stanley’s second biggest region after the USA in terms of sales. I still have no idea what’s driving the popularity for this specific brand here

@spwfeijen @maciekl_ Slop. Nobody under 70 is falling for this.

this video is 100% AI these “yapping” style UGC ads are insanely fast to make and even faster to scale one script → dozens of variations same product, different faces, tones, settings you can sell anything: - saas - ecom - supplements - digital products rt + comment “AI” and i’ll send the guide (follow for dm)

@MarouRapi they no ship so you don’t have to sleep with the disco hat

NON MAIS ATTENDEZ 💀💀💀 Un mec vend une CASQUETTE LED en disant que ça fait repousser les cheveux 😭😭 Day 1 : chauve 🥲 Day 90 : TOUJOURS chauve mais maintenant il dort avec une discothèque sur la tête 🪩 L'organique en 2026 c'est devenu Las Vegas frère 🎰🤡

@cesarsuarezpab For steak like a work boot

All the food you see on the table, including two real fruit juices, was only $23 dollars Parking and Uber very fair prices as well Colombia is cheaper than Brazil

@sammgrowth “This ad is 100% ai” Yeah we can tell

this ad is 100% ai 9 minutes to make. $0.68 in compute. no creator. no studio. no shoot day. every ai ugc operator is making the same matcha and protein ads dog brands. pet supplements. niche skincare. golf gear. 90% of the dtc catalog is wide open one ai creator can shoot for any brand in any niche. never gets sick. never asks for residuals dtc brands on @affiliatenw are paying $2-3 per 1k views and barely anyone is shipping outside the same 3 saturated categories the example above is a dog brand. the stack runs anything drop "dog" and ill dm you the full stack (must follow so i can dm)

@Mho_23 “This video is 100% AI” Yeah no shit

this video is 100% AI fully made using my V2 system harness with the right harness you can create videos like this very fast & automated at scale i've been sharing videos here for more than a year, but there's never been a time like this you can literally make 10-15 different concept angles and scale hyper aggressively

Met a girl in Medellín who inadvertently gave a perfect metaphor for paisas 🇨🇴 On the front, she had a tattoo saying: “All eyes on me.” An attempt to raise her own value. On the back, another tattoo. This one said: “Forgettable.” You meet them, you see the projection of value upfront. The superficiality, the ego. Once you get to the core, literally… It’s empty. Primitive. Forgettable

@vvvdft88435 @scow_invest Yeah it’s that and definitely not money laundering.

Do we really thing it's gringos dropping $800k usd for 181m Poblado apartments?

@levelsio Synthetic yarns and fabrics from the EU and US definitely have less of these toxins. They’re both heavily regulated (mainly by California in the US).

H&M, Zara and most consumer brands are exactly the same, Shein always gets picked out because they're Chinese but if it's polyester, it's PFAS You have to find high quality linen or cotton or wool Anything else is plastic