Jason McDonald
3.6K posts

Jason McDonald
@jasoneg3
My name is Jason McDonald. My mission is to share interesting stuff on SEO, Google Ads, and social media. I also do expert witness work. I have two dogs.
San Francisco, California Katılım Nisan 2009
258 Takip Edilen2.4K Takipçiler

I'm happy to report the publication of our latest #proteomics paper has been published in @NatureComms . Thanks to the reviewers and editors who helped us improve the manuscript!
A small 🧵below
nature.com/articles/s4146…

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Jason McDonald retweetledi

You optimized for #keywords. But Google ranks for depth.
If your content lacks semantic depth, you’ll struggle to rank (or get cited in #AI Overviews).
Here’s how to fix it 👇
searchengineland.com/guide/semantic…

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Jason McDonald retweetledi

AI is taking over every industry.
And you still can’t explain what an LLM is? That’s a problem.
Don’t stay confused.
Don’t fall behind.
Don’t become irrelevant.
Here’s a powerful breakdown of essential AI terms, compiled by Adam Biddlecombe.
These 40 simple definitions will upgrade your AI literacy fast.
1. Bias
When AI favors certain outcomes unfairly, often due to the data it was trained on.
2. Label
A tag assigned to data so the system knows what it represents.
3. Model
The trained system that performs tasks after learning from data.
4. Training
The learning phase where AI improves by studying examples.
5. Chatbot
A program that communicates with users via text or voice.
6. Dataset
A structured collection of data used for training AI.
7. Algorithm
A defined set of step-by-step instructions to solve a problem.
8. Token
Individual words or word fragments AI processes to understand and generate text.
9. Overfitting
When a model memorizes training data so closely that it fails on new inputs.
10. AI Ethics
Guidelines that ensure AI is developed and used responsibly and fairly.
♻️ Share this to help your network understand AI.
—
📌 Want my top 100 infographics for free?
1. Follow me.
2. Subscribe to my free newsletter at WildCapital.co.
You’ll receive all of them, in your welcome email.

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Jason McDonald retweetledi

Play in the Google Analytics sandbox. 🏖️
Learn by doing with the GA demo accounts, where you can get your hands on real-world website and app data.
🤑 No cost.
✨ No sign-up required.
🔒 No impact to your own data.
Get started → goo.gle/45U2FTP

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Explore local ranking factors for 2026, including new AI-related factors and AI-overviews at whitespark.ca/local-search-r… via WhiteSpark. #LocalSEO #SEO
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Note to web designers (and business owners), please actually check what your website says. (See screenshot LOL). I just saw this on a CPA website I was looking at.... #CPA #Accounting #webdesign

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Excellent article on AI overviews and how to optimize to get into the AI overviews, ChatGPT, etc. - searchengineland.com/a-90-day-seo-p… #SEO #AI.
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Jason McDonald retweetledi

Is 2026 the year in which SEO becomes SEO for AI (We're all looking for the best acronym)? semrush.com/news/440432-20… #SEO #AI
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As a marketer, I am fascinated by how Southwest Airlines is packaging the - "we are now just like every other airline." #Yay! First up, a generic corporate video about how AWESOME it will be when SWA is just like American Airlines in its boarding complexity. Celebrating sameness, you can check out the vid - youtu.be/aefEoBgs_8U?si…. Thoughts? #SouthWest

YouTube
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My Winter 2026 course for Stanford Continuing Studies starts on January 12, 2026 - SEO (Search Engine Optimization), Social Media Marketing, Ads (Google, META, LinkedIn), and AI for Marketing - continuingstudies.stanford.edu/courses/profes…. #Marketing #SEO #socialmedia #Ads #GoogleAds
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Email marketing offers one of the highest ROIs of all types of social media; and yet, marketers often dislike email marketing in favor of easier platforms like posting misc. stuff to FB or IG. Check out this excellent analysis of the ROI of email - emailmonday.com/email-marketin… #email #marketing.
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What's trending on TikTok? Check out this cool official site on TikTok - ads.tiktok.com/business/creat…. #TikTok #Marketing
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Fun with Google Ads. Here's how to contact tech support:
Inside of your Google Ads account:
#1 - TOP RIGHT "help"
#2 - CONTACT US at the bottom
#3 - search for something crazy like "Ooopsie I wants helpsie on my adsie"
#4 - Choose "other"
#5 - Next step at bottom
#6 - Contact us - follow instructions, you may or may not get email, chat, or even phone.
Wasn't that easy???? #GoogleAds

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Do you use Grok? I'm trying out all the AI engines, and my fav remains ChatGPT. What about you? #AI?
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This is where a) I am doubtful that Google AI can ever be a "good" product, and b) I am so skeptical that Googlers have "above average" intelligence. Why? Because Google is requiring ALL ADVERTISERS to confirm that they are NOT running EU political ads. Are you in the Alabama, running ads for puppy daycare? We need to make sure you're not running EU political ads. Are you in New Jersey advertising herbal supplements for back pain? Absolutely, you need to confirm you are not running EU political ads. Hey Gemini? Are there any signs of intelligent life at Google? So dumb, and then to make it worse to confirm at the account level is not exactly self-evident - support.google.com/adspolicy/answ…
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@SouthwestAir where the heck is check in for a flight hidden in the app?
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