JDM

Proof that pioneering a category is overrated. AG1 did all that and Chad won by improving the mechanism.

@freddyrode3 Sauce

The creative strategy system behind $50M+ in ad spend. Everything I know about making ads that scale past $10K/day: 1. Most brands are stuck between $1K-5K/day because they're testing the same concepts over and over. Same persona, same angle, same awareness stage. They found one thing that worked and beat it to death. The ad account isn't the bottleneck. The creative pipeline is. You're not scaling because you ran out of budget — you're not scaling because you ran out of ideas that reach new people. 2. Creative strategy starts with awareness stages, not with scripts. Before you write a single word you need to know where your customer is: Problem Unaware (they don't even know they have a problem), Problem Aware (they know the problem but not the solution), Solution Aware (they know solutions exist but haven't picked one), Product Aware (they're comparing brands), and Most Aware (they've done the research and are ready to buy). Most brands only create ads for Product Aware and Most Aware. That's why they can't scale — they're only talking to the bottom of the funnel. 3. Then there's market sophistication — how many similar products has the market already been told about? If you're first to market you just need to explain the problem and your solution. If the market is saturated (stage 4-5), you need a new mechanism, a new claim, or a completely different target persona. Example: foundation market is saturated for women. One brand started selling foundation to men — moved back to sophistication stage 1 overnight. Fresh audience, zero competition, room to educate. 4. Research should take 70-80% of your time in the initial phase. This is where every brand underinvests. You need three layers: Basic research (what does the product actually do, what mechanisms make it work, what are the Life Force 8 emotions driving the purchase). Review analysis (pain points, trigger points, alternatives they've tried, transformation stories, and the exact words customers use — these become your ad copy). Competitor analysis (what creatives are they running, what hooks, what awareness stages, what emotions, what formats). 5. Build personas BEFORE you write concepts. Not "women 25-45" — real psychographic personas. We build ours with 11 steps: description, core beliefs, dreams, desires, common objections, key USPs, Life Force 8 emotions (the 8 things humans are biologically programmed to want), 9 learned desires, emotional drivers, problems/solutions, and outcomes. For an energy drink targeting busy moms that means: core belief is "family first", the dream is "more energy for my kids", the objection is "I've tried energy fixes before and they didn't last", and the outcome is "all day energy without the crash." Every ad we write maps back to one persona, one emotion, one outcome. 6. Identifying gaps is where most brands completely fall apart. They found a winning concept and made 50 versions of it until it stopped working. We use two tools: Quadrant Analysis (map your active ads by emotional benefit vs product benefit and see which quadrants are empty) and 4P Analysis (Amount Spent, CPA, CPM, Frequency). The 4P Analysis tells you which funnel stage each ad is operating at: High Spend + Low Frequency + Low CPM = Top of Funnel. Low Spend + High Frequency + High CPM = Bottom of Funnel. If all your ads cluster in BOF, you know exactly why you can't scale — you have zero prospecting creatives. 7. The concept is not the script — it's the brief. Every concept we write has: persona, angle, concept description, reference ad, awareness stage, key USPs, a question ("will a green text overlay perform better?"), and a hypothesis ("a green text overlay will decrease CPA"). Every ad has an intention. You're not throwing stuff at the wall — you're running experiments. The question/hypothesis framework sounds small but it completely changes how you think about testing. 8. Hooks use the Pattern Interrupt × Qualifier × Gap formula. Pattern Interrupt: a visual or statement that breaks the scroll. Qualifier: calls out exactly who this ad is for so the wrong people keep scrolling and the right people lean in. Gap: creates tension so they need to keep watching. Most brands only do the Pattern Interrupt part. They get a high stop rate but a terrible hold rate because they attracted the wrong people. A clickbait hook that stops everyone is worse than a specific hook that stops buyers. 9. Scripts get divided into building blocks. Every scene has three elements: a Building Block (the overarching theme — intro product, demo, benefits, failed solution, desired result, before & after, storytelling), a B-Roll Shot (show problem, buying experience, texture shots, close ups, lifestyle, demonstration), and the Script line. This modular approach means you can swap individual blocks to create iterations without rewriting the whole ad. Change the hook block, keep the body — now you have a new ad to test in 10 minutes. 10. Amount Spent is more important than CPA for analyzing ads. Controversial but hear me out: the Facebook algorithm decides which ad gets spend. If an ad is getting high spend, the algorithm believes it can find conversions with it at scale. A low-spend ad with a great CPA might just be converting a tiny warm audience — doesn't mean it'll hold that CPA when you scale. Look at spend first, then CPA, then Hook Rate, Hold Rate, Average Watch Time, and oCTR. In that order. 11. I grade every ad: A Grade (all metrics above average), B Grade (4 metrics above average), C Grade (3 above), D Grade (2 or fewer). Iterate A and B Grade ads. A Grade ads are already winners — make more versions. B Grade ads are one tweak away from winning. Iteration ideas: change the hook text, change the hook visual, change the creator, change the voiceover, shorten the video, change the music, change the order of building blocks, remix with another ad, extract the winning hook and pair it with a different body. 12. The learning sheet is the most underrated part of the entire system. Every week you document what you learned with a truth level: Gospel (proven multiple times), Suspected Truth (looks like it works), Tested Truth (one test confirms it), and Discredited (tested and failed). You tag it by category: persona, angle, concept, creator, hook, script, offer, CTA. Over time this becomes the most valuable document in your business — a compounding record of what actually works for YOUR brand. Not generic best practices. YOUR data. 13. Creative diversity is everything. Same script, different creator = different audience. Same hook, different visual = different stop rate. Same angle, different awareness stage = different funnel position. The brands that scale are the ones producing enough variety that the algorithm can find pockets of people across the entire funnel. You could have the best ad in the world and it'll still plateau if it's your only ad format reaching one type of person.

Far off from where I should be

Having a big team ain’t a flex anymore

@willahmed Did you ever tell yourself any of this?

You have no experience. You’ve never started a company. You’ve never had a full time job. Nike is going to kill you. You’re a kid. You don’t have technical skills. You shouldn’t build hardware. Apple is going to kill you. You can’t build hardware. You can’t measure heart rate non-invasively. Athletes don’t care about recovery. Under Armour is going to kill you. It won’t be accurate. You don’t listen. You’re an ineffective leader. You can’t recruit great talent. You’re going to have to pay every athlete. You can’t measure sleep non-invasively. It’s too expensive to research. Athletes are a small market. The product costs too much to make. The product costs too much to sell. Your valuation is too high. Consumers aren’t going to want it. Hardware is too hard. You should measure steps. Fitbit is going to kill you. You can’t build a marketing engine. You can’t raise enough money. You need a real CEO. Google is going to kill you. You can’t be a subscription. You can’t build a brand. You can’t do consumer in Boston. Your valuation is too high. You shouldn’t make accessories. You shouldn’t make apparel. Lululemon is going to kill you. You can’t predict Covid. Stay in your niche. You are going to run out of money. You can’t build a health platform. Amazon is going to kill you. You can’t measure blood pressure. You can’t get medical approvals. The market is too small. You don’t understand AI. The market is too competitive. It won’t work internationally. The supply chain is too complicated. You can’t build an AI. You can’t raise enough money. It’s too competitive. Healthcare isn’t going to want it. … Just keep going ✌️

@zachmstuck @itmebenjamin @mengotomars Generational run

For the last two years, I’ve been building a project in the shadows with my co-founder @itmebenjamin. Meet @mengotomars, the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to send Mars Men to new heights. Next stop, Mars. 🚀

@ecommmoose @lucawashenko

I sat down with the co-founder of Primal Queen for a raw conversation on scaling to 9 figures. The feedback was amazing. I want to keep doing these. Who do you guys want to hear from next? Tag names below 👀 Most tagged name I'll go after first. x.com/ecommmoose/sta…

@ClownWorld Elite cortisol levels

Just gotta keep putting up shots. Never know which one is generational

@aaronmtrx Drop the method 😮‍💨

STOP + WATCH 🚨‼️ Is it: - Real actors? - Real production? - Real set? OR is this AI? Did we do it again… COMMENT BELOW 👇 #MTRXMedia

@lorenzo_pravata Research

Winning ads need a winning research process. After generating $100M, I’m giving ours away: 👉 Step-by-step instructions for research 👉 The frameworks we use to break down competitor's strats 👉 Proven prompts to speed the whole process up by a ton(Must be following) 👉 A plug-and-play Notion template you can duplicate for your own brand Want it? Like + comment “RESEARCH” and I’ll send it over. (Must be following)

@zuckpayer @Meta @finkd I ain’t have Claude connected and it still happened to me luckily have all my assets shared with another profile

🚨 @Meta @finkd JUST PERMANENTLY BANNED MY ACCOUNT. 16+ years on Facebook. Over $1,500,000 spent in ads across my account. And what do I get back? An automated email. "Your review was unsuccessful." Why? Because I connected Claude + MCP to my system to get more out of Meta's platform. TO SPEND MORE TO THEM! That's it. That's the whole reason. No explanation. No human on the line. Just some underpaid kid behind a laptop making copy-paste decisions about accounts spending thousands of dollars per day. Meta has completely lost sight of who their customers are. And they simply don't care. It's time for a new platform to rise. The Meta monopoly needs to end. We deserve better. #CancelMeta #FacebookBan #MetaMonopoly #DigitalRights #AntiMeta #BigTechAbuse #MetaFail #ClaudeAI #AIRights #BreakUpMeta

@HenryCrochemore Vsl

just built a swipe file of 58 VSLs actively scaling on facebook right now not theory, not 2021 examples current 7-8 figure ads that are printing today inside you'll find: → long-form problem → agitation → mechanism breakdowns → short hooks that stop the scroll in 3 seconds → on-lander VSLs built for warm traffic → hybrid advertorial + VSL structures → 12+ niches: supplements, skincare, weight loss, gadgets, beauty and more you'll see exactly: → how they hook in the first 3 seconds → where the mechanism drops → how they stack proof → how they kill objections before the viewer thinks them if you're running ads this saves you weeks of testing if you're not, it shows you what winning creative looks like in 2026 rt + comment "vsl" and i'll send the full swipe file (follow for dm)

Hiring a killer Creative Strategist / Video Editor 🚨 Base pay + bonus What we’re looking for: -Can create AI UGC, AI animations, AI b-roll, AI talking heads, AI avatars, voiceovers, etc. -Understands hook strategy, native formats, storytelling, direct response and iterative testing -Can source content (stock or UGC) -Comfortable review mining (Reddit, Amazon reviews, etc.) -Able to find customer desires, pain points, objections and turn them into scripts/stories -Knows what’s working on the organic feed / going viral -Experience in health & wellness / supplements -Understands Meta metrics and can use data to improve iterations If this sounds like you, apply below docs.google.com/forms/d/e/1FAI…

@shauneng @RafihathSalehC Great pod, real life slumdog millionaire @RafihathSalehC you goated bro🫡

A kid from Bangladesh just scaled his Ecom brand to $55k/day... @RafihathSalehC was stuck at $2k/day and wanted to give up Now he's doing $55k/day with a full creative team and operator in place Here's exactly how he got out of the Ecom trenches: youtu.be/n-UDUAwQwrk

@alexchenn He’s friends with the leaders and royals highly doubt he’s receiving direct payments

how much for this paid shill?

@sufianszn I was just thinking about why there arnt as many creative strategy courses out there when the market deffo needs more of em

[OPPORTUNITY 🚨] The lack of creative strategist talent in the market is shocking right now So I’ve decided to take matters into my own hands and create my own killers The Creative Strategist role is one of the most lucrative roles in eCom right now with strategists I know personally who make anywhere from $8k/mo - $60k/mo writing ads for brands They are to eCom what closers are to info-products But there’s significantly more demand for them then there is supply in the market I see this firsthand in my agency, we’re always recruiting and it takes A LOT of interviews to find even a half decent candidate worth training, let alone hiring and bringing onto our 8-figure client accounts. So I’ve decided I’m going to create my own top producing creative strategists capable of writing winning ads for any brand So if you want to learn how to write ads that convert so you can make filthy performance fees working with eCom clients then pay attention I’ll be running an 8-week Creative Strategist Bootcamp where you will get: - 3x weekly calls with myself where I will be teaching you directly how to write winning ads - Access to an entire library of lessons, templates, and resources that I use to train my team of killers to be able to routinely write ads that generate over $1m in tracked revenue - The chance for one of you to be hired to work at my agency with our clients - For those I do not hire, you will get direct introductions to brands who are hiring strategists to land your first gig immediately after the bootcamp is complete NO this is not free, it will cost you, but you will ROI almost instantly after the program is complete If you’re a hungry creative strategist or you want to become a creative strategist this program is your golden ticket to working with bigger clients, getting bigger performance fees, and becoming indispensable to the market. DM me the work ‘BOOTCAMP’ to apply for your spot, I will only accept 10 candidates to begin with to keep the group intimate and high quality.

Biggest problem in life is thinking you not gonna have any problems

Be bullish on yourself and have zero doubts. -JDM