Jermaine Brown
1.1K posts

Jermaine Brown
@jermainebrown
Bootstrapped a side hustle to $10M+ || Blogging daily for 5+ years—2245+ posts || Student of the game of business—Read 1 biography a week for 113+ weeks.
Atlanta, GA Katılım Haziran 2013
1.1K Takip Edilen279 Takipçiler

Last week our team ran a mock version of the core product we run for members. Same format, same structure, same vulnerability required.
A bunch flew to NYC for it. A few of them build the product every day.
The feedback: "hard to put into words." "Life changing." "We should do this monthly across every depart."
These are the staff who see every piece of the curriculum, every moderator framework, every member rating. They know Hampton better than anyone.
And they were still blown away experiencing it from the inside.
Most companies never make their team sit in the customer's chair. They read NPS surveys. They watch dashboards. They analyze churn data.
That's not the same thing.
If your staff hasn't felt what your customers feel, you're building in the dark.
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@mastersinvest This sounds interesting. Is it worth reading?
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‘The Saatchi brothers started their little agency only dimly aware of the seminal changes going on around them.
Even historians seldom recognise change until long after it has occurred, and there was little of the historian in either Saatchi.
What they could see was an industry growing fast - total expenditure on advertising in Britain had trebled in the 1950s and doubled again in the 1960s.
That growth was visible even from the worm's eye view, and Charles and Maurice both had a natural instinct for taking a higher perspective.’
#tailwinds

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Howard Marks and Warren Buffett are examples imo. Marks wrote memos for 10 years before anyone even acknowledged receiving them. Then one day…boom a memo hit big time. Buffett had to take public speaking classes and wrote letters for decades before they hit mainstream. jermainebrown.org/posts/audience…
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I’ve changed my opinion and actually don’t think you need to be super talented to be successful at content.
For years I thought you had to have the “it” factor to be influential. You were born with the talent. A combo of confidence, unique perspective, charisma.
I think @ShaanVP , @levelsio , Alex cooper, @Casey , joe Rogan are examples of super high it factor people. I’m in that category likely but am less talented as those guys.
But then there’s this other category that I, for years, stupidly dismissed. People who have less talent but are super process driven. They’re good at iterating, looking at data, and sticking to a solid process of making content people like.
I think most greats (like the people mentioned in this post) have a huge combo of both. But also you can get super far by scoring high on one of the two. Particularly the process driven one.
I know this is a very “no duh” basic ass realization but I think many creators or wanna be creators think how I thought.
I wanted to think “you either have it or you don’t” and “you can’t hard work your way to creativity or art.” That’s bullshit. You can get to a high level of success this way (but the greats have it all).
Good examples of people who seem to have a solid combo of both are Steven Bartlett. He seems to have amazing process and it factor. And a lot of “unknown” comedians that sell out stadiums. Meaning the less mainstream guys who stick to their niche but outsell the “mainstream” guys.
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@TheIcahnist I didn’t rate the book at all. Henry Singleton was a genius. The book could have been so much better.
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@AlexAndBooks_ Great framework book. I loved his 4 levels of reading so much that I synthesized that idea: jermainebrown.org/posts/how-to-r…
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