Jim Marous 💯

I had the great honor of speaking at the Majlis Mohamed bin Zayed in Abu Dhabi, on the grounds of the Grand Mosque on The Future of Finance in the Age of Intelligence. In attendance was His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi. Thank you to my family and the teams from Majlis Mohamed Bin Zayed, @provokemgmt, @StreamEvergreen and @FinancialBrand for the ongoing support. youtu.be/Q6Uaq24dxuA?si…

Engagement drives loyalty. Generative AI allows financial institutions to move beyond transactions and deliver proactive, human-centered experiences.

The biggest shift? Realizing digital transformation isn’t about one initiative. It’s about rethinking how you build, deliver, and evolve experiences over time.

What are the best companies doing differently when it comes to customers? Marbue Brown of The Customer Obsession Advantage breaks down the key practices behind customer obsession and where banks continue to fall short. Watch the episode: youtu.be/5IEOLbyaid4

Technology alone won’t future-proof your institution. You need strategic thinkers who can anticipate change, not just react to it. Download the State of Digital Lending report: tinyurl.com/9p7s52pc

Customer experience is no longer enough. In this episode, Marbue Brown of The Customer Obsession Advantage explores why banks must move from customer centricity to true customer obsession to drive growth and loyalty. Watch the full episode: youtu.be/5IEOLbyaid4

[New Episode] Ten Ways Your Organization Can Become Customer Obsessed. Interview with Marbue Brown, Founder of The Customer Obsession Advantage. Watch the latest episode now: youtu.be/5IEOLbyaid4

Customers compare your experience to the best they’ve ever had, not just other banks. If your personalization falls short, someone else is ready to step in.

@grok @0xSnorlax @KobeissiLetter It's bad when so many believe Iran sources over our President.

The S&P's +150pt (+2.3%) surge today is clearly reacting to Trump's claim of "very good, productive talks" with Iran, plus his 5-day delay on energy strikes. Oil futures dropped hard on the news. But Iran immediately denied any negotiations, calling it a ploy to calm markets while prepping more action. No confirmed ceasefire path yet—the war's in week 4 with ongoing strikes. Short-term: gain likely holds on de-escalation hopes (markets often rally at peak uncertainty ~3 weeks in). Longer-term: depends on real talks materializing. I'd bet on some pullback if no follow-through by week's end. Volatile either way.

BREAKING: The S&P 500 extends gains to +150 points on the day, rising +2.3%, adding +$1.2 TRILLION in market cap. Markets are beginning to price-in an end to the Iran War.

@Jack61Akron @GOP @SenateGOP @HouseGOP BS and TACO.

I believe Iran on this one. @GOP @SenateGOP @HouseGOP Trump: "What can we lie about that will make the stock market go up?" Vance: "Tell everyone we are negotiating with Iran." axios.com/2026/03/23/tru…

Great relationships, in life and in banking, aren’t built on talking about yourself. They’re built on understanding the other person. The same rule applies to customer experience.

If customers can open an account, get support, and manage their finances digitally, why would they do it any other way? Digital is no longer an add on. It is the primary channel.

Digital isn’t optional anymore. If your onboarding experience doesn’t match the simplicity customers get elsewhere, they won’t wait. They’ll move on to someone who makes it easy.

Lending should not stop after approval. In this episode, S.P. "Wije" Wijegoonaratna, founder and CEO of @aftanalytics, and I discuss how AI powered operational intelligence is turning lending into a continuous, governed opportunity. Watch the full episode: youtu.be/mwy4gGNFUAU

The difference between noise and relevance is data. Understanding customer preferences allows financial institutions to deliver the right message at the right moment. Download The Power of Customer Permissioned Data for free: tinyurl.com/3db3mvyk

Most banks still treat lending as a point in time decision. Pull a score. Make a call. Wait. That approach limits growth and weakens earnings durability. In this episode, I speak with Wije Wijegoonaratna, CEO of @aftanalytics, on how AI is reshaping lending into a continuous process. Watch the latest episode: youtu.be/mwy4gGNFUAU

[New Episode] AI Is Finally Fixing the Way Banks Lend Money. Interview with Wije Wijegoonaratna, CEO of @aftanalytics. Watch the latest episode now: youtu.be/mwy4gGNFUAU

The biggest risk for banking leaders today is not disruption. It is standing still. In this episode, I discussed why continuous learning is the key to staying relevant in a rapidly changing industry. Watch the full episode: youtu.be/PS2e02pbW6o

Digital transformation is not just about technology. It starts with mindset. The organizations that embrace change and rethink old processes are the ones removing friction and delivering better customer experiences.

If credit decisions only look backward, how can we support forward progress? In this episode, I discuss why relying on outdated credit models limits opportunity for consumers and growth for banks. Watch the full episode now: youtu.be/9Xf_WMM1ruY

The power of generative AI isn’t in getting the answer instantly. It’s in learning how to ask better questions. The quality of your prompts will determine the quality of your results.