dubin

@AdtechGod It does pose a good question: Who is holding the DSPs accountable for being transparent and good actors?

Why are there discussions happening about SSPs adjusting floors to maximize revenue? Is anyone arguing about DSPs adjusting bid prices to get more for less? Adjust floors. Max it out. Find that sweet spot. I see ZERO issues with it.

@aripap This is pretty fun and unfortunately too true

I heard the CFO of a major ad agency was the victim of a phishing attack. Nothing was lost, though, since they discovered the scam within 120 days.

@NathanThomas456 Good luck @NathanThomas456 not many people i know who know as much about Adtech as you..!!! I endorse 100%

Hello AdTech community! As my personal sabbatical was coming to an end and I reconnected with my network, I noticed a recurring theme—many colleagues and their companies were seeking guidance on specific AdTech challenges. After several conversations, I realized there was a real need for strategic support in this space. With that in mind, I decided to formalize my efforts and extend my expertise to the broader industry. I’m excited to announce the launch of Thomas Media Consulting, where I provide specialized consulting and fractional leadership services to help businesses navigate key AdTech areas, including Publisher Monetization, Digital Campaign Management, Yield Operations, 1P Data Management, and more. Additionally, I also remain open to the right full-time opportunity as well, so feel free to reach out for any discussions. To officially kick things off and reconnect with the AdTech community in person, I’ll be attending RampUp in SF. Let’s connect—reach out to set up a meeting! I’m very much looking forward to my first in-person conference after my break.

@elonmusk @DOGE @USTreasury Utterly shocking if true

To be clear, what the @DOGE team and @USTreasury have jointly agreed makes sense is the following: - Require that all outgoing government payments have a payment categorization code, which is necessary in order to pass financial audits. This is frequently left blank, making audits almost impossible. - All payments must also include a rationale for the payment in the comment field, which is currently left blank. Importantly, we are not yet applying ANY judgment to this rationale, but simply requiring that SOME attempt be made to explain the payment more than NOTHING! - The DO-NOT-PAY list of entities known to be fraudulent or people who are dead or are probable fronts for terrorist organizations or do not match Congressional appropriations must actually be implemented and not ignored. Also, it can currently take up to a year to get on this list, which is far too long. This list should be updated at least weekly, if not daily. The above super obvious and necessary changes are being implemented by existing, long-time career government employees, not anyone from @DOGE. It is ridiculous that these changes didn’t exist already! Yesterday, I was told that there are currently over $100B/year of entitlements payments to individuals with no SSN or even a temporary ID number. If accurate, this is extremely suspicious. When I asked if anyone at Treasury had a rough guess for what percentage of that number is unequivocal and obvious fraud, the consensus in the room was about half, so $50B/year or $1B/week!! This is utterly insane and must be addressed immediately.

@BradAT I am still baffled how resellers keep inserting themselves into the bid stream..

How incestuous is the industry you ask? Many of our SSP relationships send us 2x the amount of requests from a specific Publisher than we see from the same Publisher directly.

Since we’ve switched over to using @playwire for @PMS_Minecraft we’ve seen an increase in revenue by 40%. Would highly recommend switching to this Ad partner if you own or manage a website and are looking monetise your traffic!

@BillAckman @HarvardAlumni I honestly have lost all faith in the higher education system.. Just appalling

How did the ⁦@HarvardAlumni⁩ Association support President Gay without polling its members first? Harvard Alumni Association Executive Committee Asks Governing Boards to Publicly Back President Claudine Gay | News | The Harvard Crimson thecrimson.com/article/2023/1…

So happy to hear this @EliseStefanik you have my vote for whatever position you aspire to attain

@wordhippo I would love to talk to you about Playwire; I have been trying to reach you for years but have not been able to a reply..

Monday motivation... lnkd.in/eNQNk6aB

Playwire has been a proud partner of the Google certified Publishing Partner program for years, make sure you have a reliable partner when it comes to your ad stack. lnkd.in/eSKjNSS3

Do you want to know how your ECPM and ad stack are performing every day vs the market? Well, we have a solution for you; I present to you the Publisher Earnings Index. A daily update on how the market is performing, taken from tens of billions of monthly…lnkd.in/ensazSvK

Do you want to know how your ECPM and ad stack are performing every day vs the market? Well, we have a solution for you; I present to you the Publisher Earnings Index. A daily update on how the market is performing, taken from tens…lnkd.in/ektu8EPE lnkd.in/egFjagMZ

I am happy to announce today that Playwire. has been selected for a new partner program with Roblox, an immersive global platform where millions of people connect and communicate daily. We look forward to working with all the amazi…lnkd.in/eaMnjVx3 lnkd.in/ewb3hwb5

Winning awards never gets old... Thank you to all our partners and team members for creating an immersive experience inside Roblox along with Suit Up Games, and Starcom for believing in and trusting us with their client The Kraft Heinz Company.. Cant wait…lnkd.in/ew6Ar6qz

Time to all meet up in the south of France, when AdTech breaks out their linens, ask each other is it CON or CANS and finds excuses to drink Aperol spritz's at 10am EST. Myself, Anthony Berrena, @MangoMusicMGMT and James Haley will be in Cannes again, lo…lnkd.in/gc6JY25n

@cmuche you have outdone yourself at POSSIBLE great event!! lnkd.in/et4X4W8r

Over 100 years of combined ad tech experience and learnings from thousands of yield tests. Packaged in one great tool. Check out our Ad Layout Recommendation Engine and get customized recommendations for exactly how to layout ads…lnkd.in/dX5NTcPe lnkd.in/dEpCj-wb

The three most important words in advertising right now are Data, Data, & Data..  Now, for the first time ever in Playwire's 15+ year history, we are offering our data standalone. Our Audience Segments are now available in all majo…lnkd.in/egHa3ucM lnkd.in/eVrqDCbS