Big news: @HubSpot (NYSE: HUBS) is acquiring @warmlyai . Well that feels surreal to write. Today, I feel just as excited as 7 years ago when I was starting up! Back then, I was giddy. Just a guy with an idea & a few cofounders hoping to change the world of GTM forever. And then reality struck - building a company was hard! Every day we learned a little more, failed a little less and 6 pivots later advances in LLMs finally unlocked the product we’d been trying to build. In 2023 we took years of battle scars building our own GTM & put everything we had into building AI Agents that would modernize how marketing & sales teams worked together. Enter HubSpot. In 2023 we built our first integration. (It was HubSpot) In 2024 we had 20 customers integrated with HubSpot In 2025 we had 100 customers integrated with HubSpot In 2026 we now have 223 paying customers integrated with HubSpot! As Warmly has grown, HubSpot has always been there for us. As Warmly’s AI Agents started booking meetings for customers, HubSpot’s Data Hub was a key source. As Warmly’s Inbound Agent enticed & de-anonymized website visitors, HubSpot’s Smart CRM was where we stored chat transcripts. As Warmly’s TAM Agent created differentiated fresh lead lists, HubSpot’s dashboards showed GTM Execs how much pipeline we got them. And today, we’re joining forces to build the future of AI-native GTM and help our customers grow their business with both Warmth and HEART (if you know, you know). So what happens next? 1/ To our customers: this is just the beginning. Thank you for taking a bet on us and making us into the business we are today. Stay tuned for more epic releases coming soon. 2/ To our Warmsters past and present: Every feature shipped, every customer won, every late night, every hard conversation, this company exists because you always exhibited our core value to always Add A Comma, in everything you do. 3/ To my cofounders new and old: @zhaolan_monk @carinaboo, Val @KeeganOtter7, Ryan - You’re my best friends, the reason I can tackle every curveball that was thrown our way. We’ve climbed mountains and persevered. Thank you. 4/ To our new teammates: Angela, Richa, Jared, Duncan, Yamini - we are stepping on the shoulders of giants. Can’t wait to build amazing AI-native solutions to 10x our customers! 5/ To me: 7 years ago you would have never believed you’d be here today, be proud. I only hope for you that, 7 years from now, you will continue to surprise yourself on what you can accomplish. Signing off as we always have, but this time with more excitement than ever. Warmly, Max
