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Sam Walls
102 posts


wow grateful for all your support 🙏
if you want to follow along, subscribe to my channel here: @samwallss" target="_blank" rel="nofollow noopener">youtube.com/@samwallss
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@samanthaawalls I like the video
You must have spent hours on it
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@geekpreneur_ thank you!! Just using iPhone and documenting when I feel like it, I’m a total noob haha
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@samanthaawalls The format of the video is absolutely awesome congrats! How are you filming ? are you able to batch or something or just getting the camera on everytime you feel it ?
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@samanthaawalls I love this - keep cooking with this content - YT next 👀
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@samanthaawalls The video is actually very cool, well done!
I wonder how many hours you've put into making it.
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This is my sister.
She built Starter Story with me, and now she's building an app to $1,000 and documenting the whole process.
Check it out!
Sam Walls@samwallsx
I'm building my first app ($1,000 challenge).
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@gus_tiffer our jack of all trades!! thank you for getting us here @gus_tiffer
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A few years ago I sent a cold email to Pat, hoping to play just a small role in helping Starter Story grow.
For some reason he said sure and I became a jack of all trades at starter story: emails, tweets, editing. You name it, I probably did it.
Eventually Pat asked me if I wanted to help run the YouTube channel.
Hell yes.
YouTube is a beast man. I have learned so much about storytelling, packaging, guests etc. It’s hard but it’s fun.
And it all leads to now:
Today, HubSpot acquired Starter Story.
It’s been so awesome to play a small role in bringing this to life.
And I can’t wait to continue telling founder stories and being as helpful as possible to the builder community.
Proud of you @thepatwalls and @samanthaawalls
Let’s keep this thing going!
Pat Walls@thepatwalls
8 years ago, I started a side project inside of a tiny Starbucks. Today, Starter Story is being acquired by @HubSpot. Here’s how it happened.
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Sam Walls retweetledi

starter story gets acquired by hubspot (a $12b company)
not sure for how much but it doesn’t matter
when you zoom out, it’s obvious what’s happening.
media is becoming the base layer of software companies. as infrastructure not as marketing.
the audience becomes your research lab, your distribution engine, your recruiting funnel, your feedback loop, and your launchpad all at once.
in a world where ai compresses product cycles and models improve every few months, code alone stops being the moat. attention + trust becomes the leverage. the company that controls the narrative controls where demand flows.
hubspot bought proximity to builders. it's kinda like real estate. they bought "location, location, location"
they bought insight into what founders are thinking about before it shows up in product analytics. they bought cultural gravity.
i think this pattern spreads.
I bet frontier labs will want distribution closer to the core. owning the builders who experiment with their models. owning the developers who integrate their sdk. owning the story around what’s possible.
ai lowers the cost of building. media lowers the cost of convincing
this trend continues
media is underpriced
Pat Walls@thepatwalls
8 years ago, I started a side project inside of a tiny Starbucks. Today, Starter Story is being acquired by @HubSpot. Here’s how it happened.
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Sam Walls retweetledi

HubSpot Media is acquiring @starter_story!
Information is everywhere. Help is harder to come by.
Starter Story doesn’t just interview founders.
They help them by pulling out the details most people skip: tradeoffs, mistakes, playbooks, pricing, what actually worked, and why.
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Sam Walls retweetledi
Sam Walls retweetledi
Sam Walls retweetledi

@thepatwalls @TeamYouTube @YouTubeCreators @TeamYouTube this is clearly a massive overlook, and not the first time! Please do better!
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Sam Walls retweetledi

WOW Youtube is BACK to ruin my holidays!!
Using AI moderation to DELETE our content!
And potentially getting our channel TERMINATED!
@TeamYouTube @YouTubeCreators can you please look into this. Please see the quoted tweet as a reminder to what happened a few weeks ago.
What's going on!?!?
Please YouTube, I just wanna enjoy Christmas without having another heart attack.

TeamYouTube@TeamYouTube
Following up to share that our team reviewed your video and confirmed it does not violate our Community Guidelines. The video has now been reinstated and all associated strikes on the channel have been resolved as well. Thanks for your patience while we looked into this for you, and we’re sorry for the frustration here!
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Sam Walls retweetledi
Sam Walls retweetledi

Your ideas → millions of views.
We’re hiring a YouTube PRODUCER at Starter Story (700k+ subs)
Why this role is special:
- You get to own videos end-to-end (idea to published)
- Shape the future of youtube with new formats, titles & thumbnails
- Move fast: small team, no red tape, REAL impact
- Surround yourself with successful founders all day
If you’re obsessed with YouTube + storytelling, DM me.
(or tag someone in the comments who might be perfect for this)

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