Jon Bradshaw

@FinanceDirCFO @ajwillshire @TomLewis_CPI @MoveBravely @bruceclarkprof @liseymacd @johnnieego @Phillip_Oakley @dave_wakeman @Nickhalo01 @buffalogiu @grightford @mrdipeshashah @JPCastlin @BernardJansen @SamuelBrealey @KBallsays @gregorykennedy @PauliMdt @alicesalisburyj @ramirezreyes @Mechani_Kong @content_grinder @Runsforcoffee1 @DougGarnett @Simon83 @thatAlanCh @RuthArnold @seanmfdineen @caff @booksandwine76 @janthonylong @Dr_Draper @keerti_007 @yesnoum @KevinRothermel @scmeikle How do you know if there’s a bass player at the door? The knocking always speeds up and slows down erratically.

@ajwillshire @TomLewis_CPI @MoveBravely @bruceclarkprof @liseymacd @johnnieego @Phillip_Oakley @dave_wakeman @Nickhalo01 @buffalogiu @grightford @mrdipeshashah @JPCastlin @BernardJansen @SamuelBrealey @KBallsays @gregorykennedy @PauliMdt @alicesalisburyj @ramirezreyes @Mechani_Kong @content_grinder @Runsforcoffee1 @DougGarnett @Simon83 @thatAlanCh @RuthArnold @seanmfdineen @caff @booksandwine76 @janthonylong @Dr_Draper @keerti_007 @yesnoum @KevinRothermel @scmeikle POW..! BOSH...! Andrew hits all the drummers with a neat one-two punch. (Or should that be a-one, a-two, a-onetwothreefour punch...?)

Starting a new thread for #SimonsPlace, because the old thread is so long that it appears it no longer works. This is a Friday virtual gathering of mostly marketing folks trying to enjoy the lighter side of life here in the Elon-assic age of Twitter.

@FinanceDirCFO It’s not the writing as thinking that defeats me. It’s the 30 rounds of editing to turn my thinking back into actual writing that I fail at.

I know when I sit down to write anything more substantial than a tweet that I don't necessarily know what I'm going to say, beyond an initial idea or an opening line perhaps, until I start writing. It's the writing that kick-starts the thinking for me...

@rorysutherland Utter shite today. The question setter should have each of those body parts removed with a tool as blunt as their mind.

This is bollocks.

@FinanceDirCFO @bruceclarkprof All of this. I built the entire leasing and renting system for a 1000 unit apartment business in Excel. Sure it’s clunky in places but; 1. It works and the lost revenue from unleased units is down 70% 2. If we shift to a “real” system I have the requirements spec down pat.

@bruceclarkprof I'll take your word for it... But I'd prefer to do that on Excel any day of the week... ;⁠-⁠)

One million percent this...

@FinanceDirCFO What the hell is wrong with an Octopus? Don’t get me wrong - do keep an eye out for the crocs - but if you got to see an eight legged wonder that’s worth the trip in itself.

I'd love to visit Australia, but this map isn't helping... ;⁠-⁠)

@ehdecker @ClearChannelUK Might I also add Q: “Which frames should our distinctive brand assets be in, the first few or the last few?” A: “All of them. Every one. Every. Damn. One.”

HOW BIG SHOULD YOU MAKE THE LOGO? Like, does it hurt a brand’s likability if the logo is too big? Turns out no. It doesn’t. @ClearChannelUK did a nifty study on an outdoor ad for Müller, a €4.6Bn yogurt & dairy maker in Europe. The ad’s pretty, and uses Müller’s signature product shot with yogurt in one pocket & toppings in the other. But the original only devotes 1.5% of the real estate to the logo. As they increased the logo size to 3%, 5% and 11% of the ad’s area, likability scores stayed around 3.8 out of 5. This is good, since 20%-40% of consumers don’t recognize Müller’s signature product shot as Müller. That's as much as 2 out of 5! And ads that don’t link to the brand don’t work so good. Caveats? Of course. But it’s a nice tidy study. LESSONS: 🍊 Don’t assume people recognize your brand assets — especially prospects. 🍊 Make the logo bigger. You’ve got nothing to lose and lots to gain. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Plan now for brand help in 2025: 🍊 Brand training 🍊 Brand strategy 🍊 Keynotes & talks

@FinanceDirCFO That’s a fabulous shot of Buachaille Etive Mor. Many happy memories.

Happy St Andrew's Day to all who celebrate...! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

@FinanceDirCFO This is the type of content this platform craves. We are about to break the algorithm.

@jonmbradshaw Haha... occasionally when I'm having to write a document with sub-bullets... I start with numbers, then switch to lower case letters because (i), (ii), etc drive me nuts... At least until I get to "c" when Microsoft has other ideas... ;⁠-⁠)

Hear, hear...!

@tomfgoodwin Buy a Miele. You can’t go wrong.

Went Dishwasher shopping yesterday, there are around 120 models to choose from, which are pretty much entirely identical. And all very much the same as 20 years ago Is this a failure of capitalism or a triumph?

@bruceclarkprof @jdaykin Pardon?

@jdaykin Yeah, had the same thought. There will be a market for cool hearing aids. Heck, I might want some.

Huge potential disruption to the medical devices industry once again… plus a ‘cool’ alternative for those who don’t like wearing traditional hearing aids.

@bruceclarkprof @JohnMBradshaw @faris Honestly. Just looked at @JohnMBradshaw profile and I wish I was that cool. You may have done me a favour.

@jonmbradshaw @JohnMBradshaw @faris Whoops! Sorry about that.

A blistering take down of "data-driven" targeting from @johnmbradshaw. I'm familiar with the two academic studies he references and they appear well done. ht @faris buff.ly/3XuiDjw

@colinalewis @faris If you read the actual research papers they’re usually very specific about what types of ads they ran - it’s not all digital display. The narrowness of the studies is a weakness I point out early on. The article’s too long as it is without me reiterating everyone’s methodologies.

@faris 😬😀

$700bn delusion: Does using data to target specific audiences make advertising more effective? Latest studies suggest not mi-3.com.au/26-06-2024/dat…

@Mi3Australia This looks like a bunch of fairly normal convex response curves just like John P Jones (not EBI, though they have replicated this) found donkeys ago. It’s not about if you get more for more it’s about is the response worth the investment. Nothing new here on first glance.

Has Ehrenberg-Bass missed the mark on optimal frequency? New tech unveils fresh insights for today's media landscape | mi-3.com.au/22-08-2024/has… #Sponsored

@ajwillshire It’s genuinely great isn’t it. Kravitz has a real talent. And perhaps most surprisingly Tatum was very good.

I went to see Blink Twice last night - if you like thrillers, you should check it out. Great performances and massive tension, skillfully handled. youtu.be/aMcmfonGWY4?si…

@BernardJansen @immarcelinho @JCPHankins @EhrenbergBass Also. We are still just talking comms. How is this “brand strategy” if our foundation process only really impacts advertising?

@BernardJansen @immarcelinho @JCPHankins @EhrenbergBass One message is almost always all anyone can afford. Apart from huge brands. Many associations is still what you’ll get as an outcome. Which should make you question why you went to all that effort if the result is that the same types of people buy you for mostly similar reasons

One issue I find with the brilliant work in How Brands Grow / Byron Sharp et al is that they've dismantled the established views of marketing, set foundations for a new approach, but haven't defined a new marketing process (as in what we had with STP). Can I find that anywhere?

@BernardJansen @immarcelinho @JCPHankins @EhrenbergBass If you target all category buyers for all the reasons they buy that’s not bothism that’s EBI. If you target a segment for one “different” attribute that’s STP. Can’t have both. Nothing in EBI says target all buyers with your “buy now” performance marketing effort. Fun huh?

@jonmbradshaw @immarcelinho @JCPHankins @EhrenbergBass I'm with Ritson. Bothism.