Jonny McGrath-Smith

637 posts

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Jonny McGrath-Smith

Jonny McGrath-Smith

@jonnymcgs

Strategy at the @LEGO_Group || Supperclub cook, hobby collector and glorified people watcher

London, UK Katılım Mart 2010
1.3K Takip Edilen1.7K Takipçiler
derek walker
derek walker@dereklwalker·
I am confused. Does "Copy nothing" mean new @Jaguar will be built on totally different platforms with unique designs and features? Will the color and interior selection will be different from other car companies? I honestly thought this was for a different brand.
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BrandGully
BrandGully@BrandGully·
This must have been fun to put together for Paramount Pictures (#GladiatorII) and Samsung and Trainline and TK Maxx anndd Lego @ Piccadilly Lights, London 🇬🇧 Must say, #Lego wins on copy :) #OOH #Advertising #Copywriting
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Jonny McGrath-Smith
Jonny McGrath-Smith@jonnymcgs·
@Ad_Recruiter Consistently impressed with Corteiz recently. Their versatility of how they do merch drops and latest films have been 10/10
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Jonny McGrath-Smith
Jonny McGrath-Smith@jonnymcgs·
@StratScorpion It’s actually worse than that. The regulations don’t state this so the stewards can literally choose whatever they want, sprint results, championship standings, vibes… it’s so unserious ha
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Jonny McGrath-Smith
Jonny McGrath-Smith@jonnymcgs·
@dotunbello1 Totally valid concern and there's definitely nuance between a lazy remake and a subtle nod to history. I'm also conscious of my bias because Corteiz are already part of the culture so I view their stuff through a more credible lens. Probs even more so than I would do with Nike.
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Jonny McGrath-Smith retweetledi
Oz Tsori
Oz Tsori@oztsori·
Ikea's 'The Fearniture Collection' Halloween campaign is just top-notch.
Oz Tsori tweet mediaOz Tsori tweet mediaOz Tsori tweet media
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Louise Jack
Louise Jack@xloubellxx·
i am desperately looking for great examples of hyper-personalisation if anyone has any they can think of.
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Jonny McGrath-Smith
Jonny McGrath-Smith@jonnymcgs·
I know this has just dropped but before reading through, I wanted to acknowledge the sheer effort, emotion and mental load it must have been for @zoescaman to curate and craft this report and show appreciation for all those who shared their stories. canva.com/design/DAGTF8D…
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Sean M. Dineen
Sean M. Dineen@seanmfdineen·
--Chickpea --Garbanzo --Ceci Bean --Channa How did one lowly legume catch this much naming opulence?
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Jonny McGrath-Smith
Jonny McGrath-Smith@jonnymcgs·
@jayong28 @LEGO_Group Ahhh this is awesome to see. A small gesture for all the effort and energy you make! Hopefully you got to sample my personal highlight every Billund trip... brick shaped fries?
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Jay Ong @jaysbrickblog on bluesky
Such a huge honour to be featured in LEGO Campus last week for #fanmediadays24. No brand does fan engagement like @LEGO_Group. What other billion dollar brand would feature content creators in such a prominent way in their Global HQ!
Jay Ong @jaysbrickblog on bluesky tweet mediaJay Ong @jaysbrickblog on bluesky tweet media
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