Jon Feldman

@SahilBloom Swallowed this hard pill when I realized that keeping my old business running (losing money) was hurting my new business (where PMF actually was).

It took me 35 years to learn this: If you’re half-in, you’re actually all-out. Even 90% in gets you nowhere. There’s something magical in that last little bit. It's where you unlock new levels to the game. Simply because so few have the courage to do it.

@codyplof Have a very sharp creative strategist, lmk if you want an intro.

We still have a bunch of roles to recruit. Our standards are very high so we're being very selective. Current priority openings: Creative Strategist Head of Social/ Creator Programs Ecom / CRO Manager (Building our cro program in claude) Dm me if you know anyone interested or are interested yourself.

@codyplof @drewmarc Good to know, thanks Cody

@jonsfeldman @drewmarc yeah. always for reviews and deployment. sometimes they have to fix things; but it's minor.

I’ve spent a ton of time vibe coding in Shopify. I think I’m pretty good at it. I don’t do it during the day. But it’s my current night, weekend, and early morning obsession. No idea why but it’s so fun and rewarding. Plus makes me more money. I’m setting up 2-3 new landing pages or multi variate CRO tests per week. Here’s a bunch of what I’ve learned and some tips on my process: Strategy is so important because of how fast you can move now. Our hit rate is higher than ever on CRO tests. I have a bunch of skills I built for CRO and insights. CRO skill - trained on CRO best practices and frameworks, all of our past intelligems tests, and site traffic to prioritize. But most importantly attached to a giant customer intelligence file that is fed via api from Typeform, listen labs, outer signal, junip, and more. Every survey we run or review we get makes this step better. I have a few different skills for building new pages or features. They kick off the insights process and competitor analysis. They build a html brief compiling all of this with some low fidelity mockups. The mockups are usually rough, even though they are using the design system. I’m sure I can architect some of the skills better, but it always makes mistakes and takes some trial and error. But I can get it looking 90% or the way there in an html file pretty easily. From there I have two workflows. One is pushing straight to Shopify. I have html to liquid skills that are trained on our theme architecture and requirements. Then using the Shopify CLI. Always building locally and pushing to a dev theme to preview. My favorite way to do this is on my phone using remote control and wispr. I often find it’s easier to polish designs in Shopify because it has all of our CSS. The other workflow is going from html to Figma. I find the Figma mcp is bad for this, so I use the html to Figma plugin. It’s not perfect but it gets the job done. I’ll have my design team polish the last 10% in Figma, and then I’ll use the Figma mcp to push back to Claude and then liquid. I find the Figma mcp much better for this part than pushing to Figma. From here I can just finish in Shopify and then I have a skill to manage the whole GitHub push/ pull/ merge/ PR process. Also been using Greptile for code reviews. I’ll often get a 3/5 at first and just feed Greptiles comments back into Claude; do 2 rounds of iterations and gets tons 4/5 and then I will submit the PR again. Before the PR I have two share skills. One is a design system audit, and the other is one I built for compliance to our theme that is based on feedback from early PR mistakes. A lot of things just trial and error. It’s like a video game; you just push, aww where you get stuck and try new things to push past it. When one approach works, build a skill to repeat it and it becomes part of hour workflow. But you’ll probably want to iterate on your skills. Happy to answer any questions or show some things I’ve built. At first I thought I was only gonna do this for landing pages. But I rebuild our cart while I was poolside last week, have a nav test, etc. I truly think one person can now run a best in class CRO/ experimentation program that encompasses strategy, research, design, copywriting, development, and analysis. Maybe it’s not the best in the world, but it would normally cost a lot more. We’re still hiring for this person. I’m essentially going to train one highly ambitious person on this workflow and give them a bunch of tokens. If that’s you, hit me up.

@MattiSchroder Agreed, 100%. Apple, Aesop, and Buck Mason don’t discount - the product speaks for itself and their customer base doesn’t question it. If you have a great product and they have a problem with that, well they’re not the right customer.

It's official. We're now getting emails asking "do you have a first order discount?" before people even place an order. That's how deep the discount conditioning runs — and we don't even offer first order discounts. Something about it has always felt off to me. You spend months developing a product, price it carefully, and the first thing you do is tell the customer the price isn't real. To me, it screams "this product isn't worth what I'm asking for it." And yes, I know that the math can work. If a 20% discount cuts your acquisition cost in half, it might be a good trade. I'm not denying that. It just doesn't sit right with me.

If anyone is looking for a great Philippines based VA, I have someone on my team who is looking for some additional work. Send me a DM if you're interested.

@SchroedsBiz @Shopify And they buried last 7, last 30, etc. It makes zero sense.

Bruh @Shopify this new date selector is SO unintuitive. I have to click off "Today" to get any range other than XXX -> Today I JUST WANTED TO SEE FEB 20 - MAR 20

@TJECS206 Oh wow, good to know it exists. Where can I buy it?

they already make these. they're called the Zero Waste Cap or Flip-It Cap. I learned about them last week. I will never deal with getting the last little bit out of a bottle again!

Multimillion dollar idea: a bottle pump that doesn’t waste the last 4 oz of product (shampoo, body wash, etc)

@austriker27 Sent!

@jonsfeldman Sure, that's fine!

One of my biggest weaknesses in ecom is not managing the cash flow well (its hard) so I've been building a little dashboard with Claude to help me. This whole AI coding this feels like a superpower to me as a developer.

@supermodi If your goal is to leverage customer lifecycle/engagement for e-commerce Klaviyo is the one. It’s not cheap at 70k subs lol but they are the best.

i got ~70k emails + a real ecosystem i’m building across content, community, and product not trying to just “start a newsletter” - tryna build a real flywheel content → audience → email → community → revenue → back into content anybody know how to architect this?

Major cheat code for life: Increase your recovery speed. You will get rejected. You will lose money. You will embarrass yourself. The goal isn't to avoid the fall. It's to shorten the time between the fall and the reset. The ultimate life hack is the ability to quickly reset and recover. From a poor decision. From a bad interaction. From a missed workout. From a bad day. You can start over whenever you want. You can't always control what happened, but you can control how long you carry it. Fast recovery compounds.

@bandholz @ShopifySupport @harleyf Agreed. This pie was overbaked.

Some user feedback @ShopifySupport @harleyf. The new date selecting tool is incredibly cumbersome, over-engineered, and non-intuitive. What use to take about 3 clicks now seems to take 7-8 clicks.

@aaronrubin Yes

Want me to show how to request a refund for paid tariffs?

The supreme court ruled that the tariffs Trump imposed are invalid. The administration will try to keep them in place using other legal mechanisms. I'm going to post in the thread.

@austriker27 What about the other way around with manual bids only?

@jonsfeldman That's what I've heard too. But my performance has fallen off a cliff after i turned off bid caps

Ad talk... I've been running a bid cap campaign alongside my highest volume campaign for months Per what all the experts and gurus say, I turned off the bid caps on Tuesday. And I've seen the worst performance ever from the highest volume campaigns. 🙈 😭 🫠

Just discovered lists (I know I’m late lol). RIP to algo noise.

@supermodi Yessir. Elite era.

@jonsfeldman spent all morning listening to food & liquor to prepare for the 20th anniversary concert this year. we were spoiled w/ the rap royalty we came up w/

this song is when wiz went from high school phenom to lottery pick not here to argue, you weren't there