Justin Banusing

talked to a YC company that scaled from $0 → $2m ARR in their first 6 months with their ENTIRE GTM built off going to conferences. Here's the playbook they cracked (step by step): ~4 weeks before: > Post abt the conference and tell attendees exactly how to reach you > Send personal DMs to the right ppl on LinkedIn and X > Reply within the hour & lock in 10 top targets to close. > Send everyone else to your drip email campaign. Then, set a meeting block of 1-3 days during the conference: > make shared booking link for the team > Reserve a quiet café / private dining room > Pack in 12 meetings per day, 30 min each, with buffer time built in While you're there: >Hand every prospect a thoughtful small gift and a personal card >Single out 5 standout customers whose pain ur product actually solves >Pull them aside for a casual on-camera Q&A in a solid film spot >Don't pitch hard. >Let the conversation breathe and weave your product in naturally. The 4 weeks after >Hand the raw footage to a freelance editor + ask for ~15-20 punchy clips with captions. >Drop a new clip every couple of days on LI / X > use these clips when you post online about the next conference to keep the momentum This is the formula, costs less than a few thousand dollars to execute. They’re on track to end the Y1 at ~$6m ARR (B2B, targeting large enterprises) + STILL not using any other channels for customer acquisition

it’s soooooo nice out in SF this week, i put together some of my favorite sunspots - presidio tunnel tops - ocean beach - Hellman hollow + others! also added to more categories :)