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It’s crazy how ONE person can change your life FOREVER. Here’s how I went from an average college dude with no clear direction to working directly with @patrickbetdavid the last 5 years 🧵 🧵 Use these 3 lessons to work with high profile people.

@mhp_guy Is this midway UT?

I drove by the most beautiful barn I’d ever seen yesterday. I immediately looked up the house on the tax records and found the owner’s name. Googled him, found his LinkedIn and sent him a DM, asking for the plans. We’re looking for something just like this to put on our ranch.

@chrisorzy Hope you "smash" the call! Good luck bro

Meta ad funnel is working. Excited for my first sales call from cold traffic. Wish me luck!

Why I left PBD after 5 years.

@morganjingram Where in AZ are you? I’m in Phoenix

Moving to Arizona was one of the best decisions I've ever made in my entire life. It's exactly where I needed to go to evolve as a person and free myself from so many legacy identities I had created. Still have much more to accomplish.. but I feel so much lighter and joy a a person.

Taiwan has some of the worst conditions in the world to build semiconductor chips. It also builds most of them. Notoriously high humidity. Constant earthquakes. A tiny island that's mostly mountain ridge. To make a chip, you need laser precision, we're talking nano-level accuracy with zero room for error. Out of a batch of 1,000, maybe 400 are usable even when everything goes right. And yet Taiwan produces the majority of the world's most advanced chips. TSMC isn't just a player. It's the standard. My point. Give a team unlimited resources and perfect conditions and they'll usually produce something average. Give them brutal constraints and they'll build something the rest of the world can't replicate. Constraints don't just limit creativity. They force it. If everything about your situation feels stacked against you right now, that might be the exact reason you end up building something nobody else can.

So you're hunting for a marketing agency, DON'T make this mistake. Most agencies get paid a percentage of your ad spend. Meaning the more you spend, the more they make. Here's the kicker... Whether or not you actually made money on the spend? Doesn't affect their paycheck. Read that again. Your goal is more revenue for less spend. Their goal is more spend, period. Those two goals are structurally incompatible. This is why agencies recommend that you "increase the budget" as the answer to every question. Feels pretty shady to me. Before you sign with an agency, ALWAYS ask how they get paid. If the answer is a percentage of spend, either renegotiate or move along.

@sam_allsopp_ Adding marketing spend without front-end qualification fills the calendar with the wrong jobs. A quiz before the form does the qualifying work before the call. The brands scaling past that inflection point have both. What does your intake look like?

I've done consulting calls for 20+ home services businesses this year. Easiest lever to pull if you want more revenue: get marketing spend to 6-8% of revenue. First thing I ask on every call when someone says they wants to grow topline (90% of calls want advice on how to grow) is what's your GP, what's your net, and what's your marketing spend as a % of revenue. A lot of guys are sitting on 20%+ net businesses spending little or nothing on marketing and they're stuck. Nice margins sure but not on much volume and no idea how to give themselves a raise. Next question: are you cool taking a lower net to grow topline and grab market share? Great keep prices the same. No? Then raise prices to cover the increased spend. But beware. When you do the latter you have to turn into a real business. Real sales process, real value for your customers. No more glorified quote deliverers racing to the bottom to win jobs. You have to build real value in the sale and back it up with quality and customer experience or you'll ruin your brand. This is the exact inflection point where mom and pops turn into real companies that can scale.

@pestctrlguy Paid traffic scales when the lead arriving is already pre-qualified. Building qualification into the front end is what turns that volume into booked jobs. What does your lead capture look like before the call?

We’re on pace for the first time ever to do more in inside sales than door to door sales. This is huge for us. Revenue from paid ads/organic growth is so much more sustainable than door to door. It’s also more attractive to buyers due to the sustainability and lower attrition. We have always been d2d first and supplemented with inside growth. It looks like the future is going to look very different.

@JamesonCamp The AI landing page part is the most underrated. 20 pages in an afternoon means matching every creative angle to its own destination. Personalization at that scale is where CAC actually starts dropping. What's your ratio of creatives to landing pages right now?

A beauty brand doing $8M/year just showed me their books. They're spending $50K/month on creators and losing money Marketing has completely changed in the last 24 months. And most people running brands haven't caught up yet. I've managed $11M+ P&Ls for ecom brands. The way we ran those in 2020 and 2022 would be completely different today. The playbook used to hold for 2-3 years. Now it shifts every 6-12 months. If you're running the same strategy you were 18 months ago, you're already behind. The new model has two layers and they need to be completely separate. Layer 1 is influence creators. People with ~100K followers and real audience trust, where you're paying $1-2k per deal and then whitelisting their accounts to run paid ads through them. Their face, their credibility, your ad budget behind it. Layer 2 is a UGC army. Totally different people. You're paying $15/video plus a $1 CPM bonus and generating mass volume of creative, statics included. Then you run the top performers as paid ads. Most individual pieces don't hit. That's fine. You're playing the law of averages. Enough volume and you consistently find viral hitters and great ad creative that you'd never have predicted in advance. AI has unlocked some new pieces of magic though: you can now spin up 20 landing pages in an afternoon, each one matched to a specific funnel or creative. Triple Whale can do this for example Single product pages convert way better than homepage dumps. This always worked but it used to take dev teams weeks. Now it's one afternoon. Content strategy is easier too. Ive been advising the Stan team on building @stanleybystan as an AI content strategist. It helps me translate my tweets into IG Reels pulling 100K+ views, helps me think about what a client can post, it solves much of the heavy content lift. There is a major opportunity right now But it will go away. As it always does Every brand still dumping $50K/month into last year's playbook is paying tuition on a lesson they refuse to learn.

@KaiCromwell The copy that got those keywords to rank is the same copy that should be on the landing page for paid traffic. Organic signals and post-click conversion want the same thing: specificity. Are you using your SEO wins to inform your landing page copy?

There are thousands of 7-8 figure eCom brands just like this. They've spent millions of dollars on Meta & Google Ads Never a single dollar on SEO. It is SO EASY to get results for these brands. All we did was add copy to their category page. No internal links. No backlinks. Nothing else. The result was 264 new transactional keywords into the top 3 spots.

@halalmails The offer test unlocks even more when paired with segmentation. Facebook retargeting visitors and Google search visitors have different objections. The popup that beats 10% off depends on where they came from. Are you routing by source before the offer test?

Ecom owners will test 5 CTA button colors before they touch the actual offer on the popup. The offer is the biggest lever. Everything else (headline, form flow, design, timing) matters at the margins. Most brands never test it. They pick "10% off" because that's what the last brand they saw was running, and they leave it there for 18 months. Offer types worth testing: → Restate your landing page offer. Especially for brands running aggressive offers on the landing page (buy 1 get 1, 40% off site-wide, bundle discounts). The popup just captures the email for the offer they already came for. Often the highest converter on offer-heavy landing pages. → Restate your offer + a welcome gift. Same landing page offer, plus a small incentive to open the email. Layered value + Micro-commitment. → Giveaway. Highest conversion pattern in most tests when there's no landing page offer to lean on. Feels premium, no discount training. Best for BFCM list builds and full-price brands. → Mystery discount. High perceived value, low actual cost. "Spin to reveal your discount." Works especially well on repeat visitors. → Free gift with first purchase. Physical value, no margin hit if it's low-cost. Good for beauty, supplements, apparel. → % off. The default. Works, but trains your list to expect it. → $ off. Feels smaller than % off at low order values. Better for high-AOV brands where "$20 off" hits harder than "10% off." → Free shipping. Usually the lowest converter. Better used as a cart threshold than as a primary popup offer. Testing priority order: • Offer (biggest impact by far) • Headline (is the offer front and center?) • Form flow (one input per step, email first) • Design (last, matters least) The order matters a lot.

@antonioventre_ Check 6: traffic source match. The continuity you're describing works even harder when each source gets its own hero and headline. Every channel brings a different visitor with a different awareness level. What traffic segments are you splitting right now?

The landing page teardown SOP. The fastest profitability fix in most accounts is after the click, not before it. Why the page, not the ad. > Brands pour everything into creative and point it at a page built for nobody in particular. Same ads, same spend, a better page can lift CVR and drop CPM because Meta rewards a clean post-click experience. Check 1, the continuity match. > Does the top of the page open with the SAME problem and promise as the ad. If the ad says "bloated after every meal" and the page opens with a hero product shot and six benefits, the journey breaks. The visitor asked one question, the page answered a different one. Rebuild the top to continue the ad, same words if possible. Check 2, one problem, one promise above the fold. > The ad sold one benefit. The page should pay off that ONE benefit above the fold. The other five benefits come later down the page or in the email flow, not in the first screen. Check 3, the speed. > A slow page leaks conversions and Meta penalizes the experience with higher CPM. Compress images, cut bloat. This alone moves the number. Check 4, proof where the objection lives. > Place reviews and trust signals next to the exact moment doubt creeps in, near the price, near the add-to-cart, not buried at the bottom. Check 5, the offer clarity. > The offer should be obvious and visual. Quantity framing beats percentage framing. Free shipping threshold just above current AOV. The order of work. > Continuity match first, it is the biggest lever and the cheapest fix. Then above-the-fold focus, then speed, then proof placement, then offer.

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What's a constraint in your business that actually forced you to build something better? Limited budget? Small team? Time? I run a lean team. No dedicated analyst or ops department. Just a small group of us wearing a lot of hats. That constraint forced me to build out AI systems to handle reporting, data gathering, and admin work I used to burn hours on manually. AI agents are really all that (when used appropriately). Okay, what do I need to implement next?

@collin_ruth89 @tech_nurgaliyev @collin_ruth89 has been crushing it for me! Highly recommend (he’s also been through CA)

@tech_nurgaliyev Linkedin is my top lead source now. So much business to be had over there

I need to learn Linkedin DMs Who is the best guy?

A single introduction earned me almost a million in business. It had nothing to do with luck. One conversation turned into a supplier relationship that opened dozens of doors. If I could shed any light on this entrepreneurial life, it's that the network you build can quite literally change your life. The million dollars wasn't really from the introduction. It was from years of being someone worth introducing. You can't shortcut that. You can't automate it. You can't run an ad for it. The highest leverage thing you'll ever build in business is being the kind of person other people are excited to open doors for.

This was just a very SAD attempt..

A remodeling company came to me confused about why their ads weren't converting like their referrals did. Growing every year. Entirely referral-based. Doing great by every measure that mattered to them. They wanted to scale with paid lead generation. The first conversation was about resetting expectations. Referral leads close at a high rate because trust is already built. A cold lead from a paid campaign has none of that. This type of campaign may take a bit to ramp up but it's insanely more sustainable than referrals in the long run.

@tannerdripjobs tons of contractors lose jobs that were already warm because the follow up was generic and late. what does your current proposal follow up sequence look like?

Administration is also a very important aspect of the business. You need a CRM. It's important to have visibility on leads that are coming in, estimates that are scheduled, proposals that need to be sent, and proposals that have been sent that haven't closed yet. In home services, this type of business is a long sales cycle. Not everyone closes on the spot, and some people need a few days or a few weeks to make a decision before buying. Generally, the vast majority is going to get free quotes no matter what you do. So it's important to have strong follow-up in place. I'm actually the founder of a software called DripJobs, which automates follow-ups to customers throughout the entire buying process and production process. Having good administration tools is a key attribute to a scaling business. Not only does DripJobs communicate and update customers every step of the way and follow up with proposals, it actually manages project-level communication as well. It lets customers know when their job is starting. It updates them about getting us the colors that we need for their project. It lets them know when we're starting the job, the day before, and it obviously follows up with them to give them a link to leave a review. It also has the ability for us to reengage past customers and all the things that you would expect a CRM to do. I highly suggest a CRM. If you're starting out, don't wait to get a CRM. It's important that not only you have it for your own organization, but having a CRM that also manages and communicates with your customers is a no-brainer as well, because you have to do that anyway.

Here's my playbook on how I grew my house painting business to $1.6M YoY Revenue -> 4 crews -> All Employees -> 600+ 5-Star Reviews First things first, the biggest mistake you can make is not being 100% sure on the type of service that you do! Early on, I took on a bunch of random stuff, and it only slowed us down. We have a certain production capacity. Obviously, we're a service business, so we can't do everything at once. We need to be surgical on the jobs we do take and use those jobs to iterate and get better at doing the actual thing. House painting, in and of itself, could easily be an umbrella for drywall repair, popcorn removal, wood repair, and obviously, customers asking for random things just because we're there. It took a lot of discipline to eventually just say no and specialize in house painting. There's a really good theory called the market segmentation theory that I live by. That is an economical principle that pretty much highlights that the market tends to lean toward hiring a specialist because their dollar goes further than hiring a generalist. Obviously, that makes sense, but in the grand scheme of things, it's a smart way to do business. It protects your company from being spread too thin and causing frustration in the team because they're doing random things, and not getting paid different amounts for doing harder things than just going to work, painting, and going home. youtube.com/watch?v=bV0kSh…