Kai Lode | Quiz Funnels

It’s crazy how ONE person can change your life FOREVER. Here’s how I went from an average college dude with no clear direction to working directly with @patrickbetdavid the last 5 years 🧵 🧵 Use these 3 lessons to work with high profile people.

Two websites run the exact same ads. Site A: $170 to acquire a customer for a $70 ticket. Site B: $50 to acquire a customer for a $100 ticket. - Same CPM. - Same cost per click. - Same audience targeting. The only difference was what happened AFTER the click. One was profitable. One was bleeding money on every sale. This is the part most marketers stop paying attention to. They optimize the ad, tweak the headline, split test the creative. Meanwhile the website is doing the actual selling. (So why are we ignoring it?) Your ads don't make you money. What happens after the click does.

@ecomchasedimond Spent the entire marketing budget getting someone to buy once and then sent them the exact same email as everyone else who never bought anything. The retention problem and the personalization problem are usually the same problem wearing different shoes.

Most ecommerce brands spend the bulk of their time and effort acquiring first-time buyers, when their second-purchase rate is what determines whether the business compounds or burns cash. Here are 5 retention rules you need to know: → Build retention into the experience before the first purchase → Track your second-purchase rate as the metric that matters most → Run email and SMS as one coordinated system → Reward action in your loyalty program beyond just spend → Ask buyers what they want instead of assuming Bookmark this.

@lukejcellis Spent months debating platforms and zero time on segmentation strategy. The tool is hardly the issue. Knowing who's on your list and what each segment actually needs is what drives email revenue. Everything else is just features you probably aren't using anyway.

I've used both Klaviyo and Omnisend extensively. Here's how both help your brand drive more email revenue: Both platforms promise to grow your email channel. But they're built for completely different types of brands. I've worked with both for ecommerce clients. And the differences are massive when it comes to setup speed, support, and pricing. Klaviyo: - Universal content blocks that update across all campaigns - 80 plus automation templates with advanced branching - Deeper segmentation for complex audience targeting - Predictive analytics that show who's about to churn - Mobile app push notifications Omnisend: - 24/7 live chat support on all plans - Native web push notifications built in - Pre-built automations that go live the same day - Simpler pricing with email, SMS, and web push included - 300 plus ready made templates you can launch in minutes The verdict: If you're doing over £5M annually with a dedicated marketing team, Klaviyo's complexity is worth it. If you're under £5M, Omnisend gets you generating revenue faster without months of setup. Most brands waste time configuring advanced features they don't need yet when they could be sending campaigns that convert today. Speed to revenue beats advanced analytics when you're still scaling. Send me a message if you want help choosing the right platform for your brand.

@CommnThreadCo @RSteveData Spending more to acquire customers you then treat all the same is an expensive way to stay flat. Be a brand that compounds by personalizing what happens after the click

Revenue is up 14.5% year-over-year across our DTC Index dataset. Brands increased ad spend by 18%. Acquisition efficiency only declined 2%. That gap is the story. @RSteveData breaks down why spending power is surging, what Mother's Day data tells us about Memorial Day, and a statistical method for measuring whether Amazon is cannibalizing your DTC revenue or adding net-new sales. youtu.be/Bw6sQGwibz8

@ecomchasedimond Blasting the full list every campaign and then being shocked when unsubscribes spike is the email equivalent of yelling into a crowd and wondering why nobody responded personally😂They can tell you're not talking to them specifically. They always could.

Here are the 5 most common email mistakes I see: → Sending every campaign to the full list → Waiting hours to send the welcome and cart emails → Burying the discount or core offer below the fold → Shipping a mobile experience designed for desktop → Ignoring the list health metrics that actually predict survival What else would you add?

@Kyreeoliver W

I made 48k a few years ago for telling a guy to eat a dick on Facebook. That’s the punchy version of the story. The real one is that my girlfriend at the time was in the hospital, and I emailed every client I had to tell them I’d be off calls for a few days. One of them writes back. I’d signed him maybe a few days before. It was my biggest consulting retainer at that point and there was eight grand already paid. And he tells me he saw my email about the personal stuff but business is business, keep our original call time or him and I were gonna have to have a serious conversation. I refunded the eight thousand and told him to eat a dick. I wasn’t going to post it. Eight grand is eight grand and I’d already spent that money in my head. I didn’t feel great about my comment back to him and didn’t think it reflected on me too well. A buddy is the one who pushed me to put it up; he said I was being the guy everybody else only pretends they’d be. Everybody pretends they have an immovable “principled” position on something, that they’d never move for any reason. Then the actual moment shows up at their door and they fold, and there’s always some reasonable sounding explanation for why this particular time didn’t count. It was easy for me because I drew the line long before I met Jordan. I wasn’t doing any math when he emailed me. That’s what a principle is for. It’s supposed to cost you. If holding it has never once cost you anything you don’t actually know yet if you have one. A principle you’ll set down for the right number was never a principle, you just liked having it around until somebody put a price on the table. I’ve been doing this online for eleven years. I think the lines are the reason people stayed. I genuinely don’t believe my results or client revenue matter nearly as much as my consistency and principles I show publicly. People can feel when a guy’s lines don’t move, and they can feel when a guy’s lines are for sale, and they build a completely different relationship with you depending on which guy you are. That post pulled in 48k of new clients. But I’d have sent the refund and said the same thing with nothing in my account that month, it’s just the only version of me I know how to run. So what’s the hard line you’re holding right now, that you’re quietly hoping nobody ever offers you enough to cross?

@ian_hammersley Spent three months perfecting the welcome flow. Sent it to everyone the exact same way. Wondered why conversions were flat. One size fits all approach seemed to be the problem.

Email is the highest ROI channel in ecommerce because you are marketing to warm buyers. Most brands focus on flows instead of fixing low email capture rates. Increase email capture first if you want better conversion rate and lower ad costs.

@oliverbrocato The 10% off every 3 days😂 You just trained your entire list to wait for the discount instead of buying at full price. Segmentation would have told you which customers needed the nudge and which ones were already ready to buy.

Ur brand is training customers not to buy from u. Slow shipping. Ghosting support tickets. Fake countdown timers. 10% off emails every 3 days. Then u ask why ur CVR dropped 40%.

@cbwritescopy Sending the same email to 10,000 people who all want different things is comedy. Personalize who gets what and suddenly people actually open it. *Mind Blown*

I see people using subject lines like "is your ROAS lying to you?" And wondering why zero people are responding positively lol No one is even opening your email brother

Last year, a client came to me ready to buy a quiz funnel. I told him not to. Let me explain. He had one marketing channel that was already working and he was about to abandon it for something new. I told him to double down on what was working before adding complexity. He thanked me, left without buying anything, and came back a few months later. He had made an extra $100,000 by focusing on the channel he almost walked away from. Then he hired me. The fastest way to build trust with a prospect is to tell them what they actually need instead of what you want to sell them. Build for the long game. Food for thought.

@MarketingMax @dailycopywriter What’s NLL?

Would you spend 5 minutes copying & pasting a line of code onto your website if it drove you 2X more qualified leads? That's what I did with NLL & it blew my mind DM for the signup link!

@ecom_cork This is sick! Good shit

Brand is 3 years old next week. We’ve double every year Started in my kitchen with a few hundred dollars. Invested 250k back into the business last summer for this facility that will take us to 9 figures. Just got employees full benefits, got enough credit card points to fly the family around. Got a new truck, Pretty cool.

@RetentionAdam 50 discovery calls before a single line of code. Most businesses skip that and wonder why their conversion rate is 1%. You can't personalize an experience you don't understand yet.

I’ve built 3 companies with a combined ARR ot $35M. So here’s the plan if I had to start a SaaS or AI company from zero today: > 50 discovery calls before writing a single line of code > Not "that sounds interesting" - actual prepayment for something not yet built > Lead with a sizzling one-liner that makes people's eyes light up > For RB2B, it was "person-level website visitor identification" > Shouldn’t take more than 4-6 weeks to build > Everything done manually is done first > With RB2B, we manually sent spreadsheets over email for 5 months before we put up a website > Manual processes are your unfair advantage > Share the building journey in real time > By RB2B’s launch, 1,600-person waitlist and 300 meetings booked > $1M ARR in 6 weeks post-launch > 3 signals to look for: one referral per week from paying customers, customers genuinely upset if I took it away, organic growth without any marketing > If you don’t see all 3, there’s no PMF yet > Nothing else works without PMF > Once you have PMF, you activate 3 channels: content, outreach, retargeting > Content drives awareness and traffic > Outreach converts those warm website visitors > Retargeting brings back people who weren't ready yet > Keep it authentic

@heyrobinai Walk into a store in 2025 and you're basically anonymous. Visit a website and it knows your shoe size, your budget, and that you almost bought something at 2am last Thursday 😂Gap keeps growing.

The problem isn't that retail is dying. It's that physical stores are falling behind. Your e-commerce site knows every click, every hover, every abandoned cart. The moment you walk into a store? Data tracking stops at the entrance.

This is insane... While everyone debated whether AI would kill physical retail, one company was quietly wiring every shelf and every rack. Today, they are live in 1,400+ stores across the US and Canada with $170M in funding. Here's what they found: 🧵

@Seanfrank Everyone wants to go viral. Nobody wants to optimize their conversion rate at 11pm on a Tuesday. One of those pays the bills!

I hope my haters see this. I hope my doubters listen. I’m out here doing hard shit every day. I’m changing the world. I’m making niche content about e-commerce pricing strategies. IM FUCKING BUILDING BABY! (Please listen to my podcast, it’s good now. The above was clickbait)

@cyrilgupta The laptop is doing more work than most marketing departments. Don't tell them though.

The craziest part is not that AI can generate content. It’s that one person can now run: • creative production • ad generation • video creation • storefront setup • distribution …from a laptop with automated workflows. That completely changes e-commerce economics.

@Electrarythm @GRITCULT To be fair, half of LinkedIn bios are basically this.

@GRITCULT " Remember to put this on my autobiography, it will make people think I am such a badass " - Napoleon, probably

Napoleon once visited a fortune teller as a young soldier. She read his palm and said: "Youre clever. Youre bold. But youll never be great." "Why not?" he asked. She pointed to his palm. "You lack the line of destiny. The mark of historys great leaders." Without hesitation he pulled out a knife. Carved a deep line across his palm. Exactly where the line of destiny ought to be. Blood dripping onto the table. He told her: "Then I shall make my own destiny." When exiled to Elba he completely rebuilt the islands infrastructure in months. Then escaped with 1,000 men. The king sent an army to stop him. Napoleon walked up alone, opened his coat, and said: "If you wish to kill your emperor, here I am." The entire army defected on the spot. Without a single shot.

@GRITCULT Most businesses run the same funnel as everyone else and wonder why results are average. Napoleon didn't accept the default line. Why would you accept a default landing page?

This is too common. A local business owner emailed me saying: He spent $4.2M on Google ads last year and couldn't tell you with confidence whether a single dollar of it actually worked... He could tell you: - Cost per click - Cost per lead He couldn't tell you the cost per booked job tracked back to the specific campaign that produced it. That's the gap most businesses are flying blind through right now. The numbers that look good on a marketing dashboard are NOT the numbers that determine whether the business is growing. If you're spending money on paid traffic and you don't know your cost per converted customer, you're guessing. Guessing gets us nowhere.

You have enough traffic, your issue is poor traffic conversion. Online coaches, course creators, consultants, e-commerce brands, I know exactly how to turn your existing traffic into QUALIFIED leads. Let's connect: quizfunnel.ai

Don’t ask me to move. I just signed a 12 month lease on a house in Phoenix and put a hole in the wall to hang a shelf. So I guess I’m here for a while. It’s funny how living out of a suitcase for two years makes you forget about the basic things you need like… silverware and dishes and a couch. Needless to say, the past couple of weeks have been an adjustment, but I’m thrilled to have some consistency.