Kyle Tapper

I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process: He gave me and my team a masterclass on using AI to scale marketing and creative. Most brands use one tool with a bad prompt and hope it will solve all their problems. He chains 7 different tools together for: ideation, image creation, video editing, and iterating based on performance. ALL using AI and two offshore designers. I paid him 6-figures to build these systems for my companies. Now, I’m giving them away for free. Repost + Reply “GA” to get the guide in your DMs.

@jspujji GA

Excited to announce I’m teaming up for an All Star giveaway with @okcthunder All you have to do is: 1. Retweet this tweet 2. Hit the link below or text IN62A to the Thunder at (405) 877-5558 Sign up for All Star alerts, vote for the Thunder and you’ll have a chance to win an exclusive All Star giveaway box! Thunder up 🌩️⭐️

@connordault My wife writes travel sleep plans to help parents with this kind of thing. Send me a DM and I can get you connected. I’m biased, but she’s awesome and um well rested on our trips

Parents of toddlers who travel… I need your wisdom on travel sleep. We take our 2 kids everywhere. Flying and daytime are amazing. Nighttime is wild. Current state is me needing to lie with our 2.5yo until she falls asleep, lest she absolutely lose it. (Also, caveat is at home, she’s perfect. Bath, prayers, lights out. Never a peep.) We’ve tried pack n play, a “tent bed” and varieties of other arrangements, but no dice. Anyone master the art of this with their tazmanian? Or, is this normal? Give me your best tips. Maybe it’s her protesting of us bringing this LA girlie to anywhere cold.. Thanks in advance 🙏

@BrandonRahbar The 2nd Apron

Thunder fans, who do you think is OKC’s biggest rival? Can be a team, a player, a media personality, serious or funny. Using the answers for a Christmas video.

@SpursCulture Credit to the Spurs defense. Played physical with screeners which forced OKC into more ISO than they wanted.

No disrespect to the Thunder, but SGA going one on one all game is super predictable Their offense doesn't move me at all The Suns offense gave us more trouble

@markrsports This is the difference between being the defending champions and trying to win your first championship.

I’m not for one second worried about the Spurs in the big picture. However, this is a lesson from a hungry team out to prove something. OKC has killed the bad teams this year. Can they be better against the teams that matter?

@royceyoung In OKC’s last 3 losses, defenses have been more physical with OKC’s screeners which has forced them into more ISOs in the half court. Have to play with more force. And that starts with getting into sets earlier

Thunder have four losses this season, three have come on the second night of a back to back.

@mcuban @OfficialNBARefs If you want this called on Dort, you’re not going to like what it would do for SGA’s free throws. This is bad rotational awareness by Sengun and he tries to make up for it by initiating off-balance contact with the screener. Also a good example why nba is so hard to ref

@OfficialNBARefs Doesn't Dort lock his arm first ? Pulling him ?

NBA Rules knowledge straight from NBA Referees is the gift that keeps on giving 🎁 Bring your basketball rules knowledge to the family Christmas and be the most informed fan at the dinner table. Watch and share episode 1 of our conversation with basketball rules analyst and YouTuber @BBallbreakdown with the other NBA fans in your life. It’s a conversation real fans won’t want to miss.

@mcuban @NBAOfficial 100% agree with what you say is the issue. Every team has to figure out what’s going to be a foul *tonight*. I think OKC is top of the league at that. The 3 games they lost, they didn’t adjust to whistle There’s always variance from game to game. How does the league fix it?

@katapper @NBAOfficial There is no such thing as “the level of physicality they allowed “. Either it breaks the rules and or the guidance or it doesn’t. The issue is that refs decide when and how to ref a game. The league has zero say in it

@NBAOfficial why is it hard to make these calls ? Is it a game flow issue or ?

@notimabill01 @mcuban @NBAOfficial He gathered the ball with no impact to the shot. That’s probably why it wasn’t called. Also, it’s just not an easy one to see. My point is I don’t think either were egregious missed calls like twitter wants you to think.

@katapper @mcuban @NBAOfficial The hand grab on ant was definitely a foul. The dort no call I can see why you might not call it but it doesn’t even seem like he’s going for the ball lol. He happened to graze it in the process of chopping down on Randle.

@mcuban @NBAOfficial Agree. Als: Dort clearly hits the ball before contact with Randle. Why not reward defenders? Could’ve been a foul, but also a good no call. Hand grab on Ant didn’t rise to the level of physicality they allowed in the game and was probably impossible to see in the lane.

@katapper @NBAOfficial I watched. Both teams could have gotten to the line another 20 times

@jappleby Wasn’t this a “trend” like 10 years ago?

Drink every time you see a marketer post this on LinkedIn or Twitter

Hot take: too many small brands are trying to do big brand things because of industry thought leaders. Stop. Don’t segment your emails. Don’t stress about your CVR. Commit to a brand strategy and build ads that communicate to your audience. Everything else is noise

@jappleby He was key in developing the winning culture that OKC has today and his time in SA looks beneficial too. I just don’t think THIS Clippers team wanted that kind of culture (even though the need it) I wouldn’t let this jade your entire perspective of his contributions as a player

@simplysaiif @ecombatman That’s not a 1% increase lol. That’s a 50% increase.

@katapper @ecombatman Bro he means from 2% to 3% not to 2.01%

Harsh ecom truth: Improving CVR by 1% is worth more than dropping CAC by 20%. Yet everyone obsesses over CAC and ignores CRO. Backwards.

@TaylorHoliday Are you raising awareness of taking action?

We have a cultural spending problem. From the government to the consumer. Everyone is celebrating the "Record Breaking" Cyber 5. "Sales are up 9%!" But looking at how it was paid for is concerning... Savings are down: The personal savings rate is sitting at a fragile 4.7% (historically >8%). Recent years (annual, not seasonally adjusted): 2020: 15.3% (stimulus + lockdown) 2021: 11.6% 2022: 3.3% (post-pandemic drawdown) 2023: 5.6% 2024: 5.4% Leverage is up: Credit card debt just hit a new all-time high of $1.23 Trillion. But this number alone is misleading. It actually isn't the problem. Credit-card debt per household: 2008: ~$7,500 per household 2024: ~$9,300 per household But adjust for inflation since 2008 (≈50% cumulative): Inflation-adjusted 2008 equivalent: ~$11,300 today So per-household credit-card balances are lower than the 2008 leverage peak when normalized. BUT there are two real risks associate with the number... 1. APR levels Average credit-card APR today: ~22–23% (highest ever recorded). Subprime APRs: 30–36%+. Thus, debt service burden is what is at historic highs. 2. Delinquency dynamics NY Fed 2024–25 data: Credit-card delinquency transition rates (the % of current balances rolling into 30/60/90-day delinquency) are above pre-pandemic levels, highest since 2011, rising fastest among 18–39 year olds and lower-income households. Even though the total debt per person isn’t unprecedented, the share of people struggling to pay it is the worst in ~12–13 years. On top of that there is a hidden debt risk not accounted for in our current systems. The "Phantom" Risk: That $1.23T number is actually optimistic. It doesn't include the $1 Billion+ in BNPL debt accrued on Cyber Monday alone. This is "Phantom Debt" because it is unreported to credit bureaus, but very real to the consumer's bank account in the coming months. Roughly 1 in 14 online dollars during Cyber Monday ran through BNPL, and BNPL is growing faster than total ecommerce. (You heard @seanfrank share that their usage was up big as a % YOY on the last Operators pod) Defaults are low because the loans are often small and auto-debited. But 4 in 10 BNPL users are still missing payments. The realist is that there is a parallel credit system, lightly regulated, not fully visible in credit-card balance data, increasingly used by younger and lower-income consumers to smooth essential spend and almost half of them have already stumbled on it. This is a transfer of the debt risk that existed Shopify Q3 earnings teased a similar story: in Q3, Shopify transaction and loan losses jumped 155% YoY and hit 5% of revenue, driven by higher losses in their payments and lending businesses. The cost of letting people ‘pay later’ is rising for issuers, platforms, and merchants. Q4 was the party. But the bill is going to come due...

@Jessie_HealyDTC It’s the first two (usually both) for 90% of struggling brans that have any scale of revenue. Nailing 1-2 lets you get away with inefficient ad structure for awhile. Miss on numbers 1-2 and no amount of media buying tricks will save you.

Harsh eCommerce reality check: If your Meta ads aren’t scaling your brand, it’s not the algorithm - it’s your business. Here are the 5 likely culprits: - Your offer positioning isn’t resonating. If your audience doesn’t “get it,” your ads won’t save it. - Your creative is sh*t. Boring, forgettable content that doesn't connect to core psychology of why people buy. - Your account structure is inefficient. Bad data flow = wasted ad spend. - Your unit economics don’t work. Scaling unprofitable ads is a death spiral. - Your product just isn’t good enough. Here’s the brutal truth: If it’s #5, you need to pivot fast. The flip side: a great product will scale when you nail #1-4. That’s why speed is everything. Dial in your messaging, creative, strategy, and numbers and figure out your bottleneck. Not sure which one you’re struggling with? I can usually spot the issue in less than 15 minutes with a quick look at your ad account. Let’s chat - DMs are open!