Kate Rouch 🛡️

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Kate Rouch 🛡️

Kate Rouch 🛡️

@kate_rouch

Passionate about using creativity to help founders + their category defining companies win. OpenAI CMO 🚀🌚 Proud mom 👧👶🏼. Opinions = mine.

Nevada, USA Katılım Nisan 2014
2.5K Takip Edilen15.6K Takipçiler
Rebecca Blumenstein
Rebecca Blumenstein@RBlumenstein·
I am so excited to welcome @JoannaStern to @NBCNews. Hiring her years ago for the WSJ was one of my best calls. It’s been a pleasure to watch her become such a trusted voice in explaining how tech impacts our lives - always with a dose of humor. Thrilled to work with her again.
Joanna Stern@JoannaStern

I want to tell some of the backstory of this NBC deal that isn’t captured in all of today’s headlines and stories. So here goes, my first long post! In some ways, this is the anti-AI business story. It's about a professional relationship between two humans that's spanned more than a decade. In 2013, Rebecca Blumenstein (@RBlumenstein) hired me at The Wall Street Journal. Not everyone was convinced I was the right person to replace Walt Mossberg. Rebecca interviewed me, believed in me and became one of my biggest advocates. She left the Journal two years later, but by then we'd already built something—we’d talk about stories, the changing media landscape, interview techniques, etc. She remained my mentor. We'd have dinner or drinks. We both stayed committed to keeping in each other's lives. At some of those dinners over the last few years, we started talking about what I wanted to do next. How I’d outgrown The Wall Street Journal and wanted to build something of my own, but how much I still loved working in a big newsroom and still believed in the power of a mainstream news outlet to reach the everyday people who are confused, curious or just a little scared of new technology. After months of working on it together, we came up with something new. A model that bridges what I want to do as an independent journalist at my new company, New Things, with the ambitious journalism, power and reach of NBC News. AI is changing business in enormous ways. It's letting me build one right now at record speed. But we all have Claudes, ChatGPTs and Geminis now. What every young journalist and professional really needs is a Rebecca.

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Kate Rouch 🛡️
Kate Rouch 🛡️@kate_rouch·
@GaryMarcus Cancers are moving fast, and increasingly taking young people. We must must must bring everything we have to give people better treatment options and find cures. It’s very hard but I can think of nothing more worthy.
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Gary Marcus
Gary Marcus@GaryMarcus·
F Cancer Why has AI had so little impact on Cancer? New essay, link below.
Gary Marcus tweet media
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Lulu Cheng Meservey
Lulu Cheng Meservey@lulumeservey·
The “AI CMO” is an oxymoron If you look at the best CMOs like @JeffMillerTime, @catferdon, @kate_rouch; their value comes from: 1. Narrative: crafting distinct and un-obvious stories 2. Taste: ensuring quality, not just quantity, of content 3. Focus: picking your spots, not trying to do everything 4. Credibility: building trust with other humans AI will of course become more capable, quickly. And having an “AI CMO” will potentially be better than having nothing But it’s hard to see a great CMO being replaceable anytime soon
Lulu Cheng Meservey tweet media
Rayan Sadri@rayansadri

Tried it out. So the product scans stuff, then it shows Reddit tells me people post about my company, surfaces competitors I already knew about ages ago, wraps it in a dashboard, and wants me to scream “OMG we saved $60k. At this point I’m convinced half of startup hype is just polished demos. How’s this the “ultimate CMO” for me

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Kate Rouch 🛡️
Kate Rouch 🛡️@kate_rouch·
@celinehalioua I’m so glad you advocated for yourself. The breast cancers younger women develop are often the most aggressive. More than half of women under 50 have dense breast tissue, where such cancers are hardest to see. A physical exam saved my life.
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Polymarket
Polymarket@Polymarket·
JUST IN: Trump calls Somalia a "fourth-world" nation.
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Kate Rouch 🛡️
Kate Rouch 🛡️@kate_rouch·
Breast cancer is now the top cause of cancer death for American women ages 20-49. Cases are rising fastest in younger women. Get checked.
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Dr. Nicole Paulk
Dr. Nicole Paulk@Nicole_Paulk·
ROUND 2: Last week, I had my next (and hopefully last!) surgery at UCSF following my double mastectomy, removing my temporary tissue expanders and swapping in for implants. Excited to be on the other side of this #BreastCancer journey✨
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Anish Moonka
Anish Moonka@AnishA_Moonka·
Every time you get a cancer biopsy, the lab makes a tissue slide that costs about $5. It shows the shape of your cells under a microscope, and every cancer patient already has one on file. There’s a much fancier version of that test called multiplex immunofluorescence (basically a protein-level map showing which immune cells are near your tumor and what they’re doing). It costs thousands of dollars per sample, takes specialized equipment most hospitals don’t have, and barely scales. But it’s the kind of data oncologists need to figure out whether immunotherapy will actually work for you. Right now, only about 20 to 40% of cancer patients respond to immunotherapy, and one of the biggest reasons is that doctors can’t easily tell whether a tumor is “hot” (immune cells actively fighting it) or “cold” (immune system ignoring it). Microsoft, Providence Health, and the University of Washington trained an AI to analyze the $5 slide and predict what the expensive test would show across 21 different protein markers. They called it GigaTIME, trained it on 40 million cells in which both the cheap slide and the expensive test coexisted, and then turned it loose on 14,256 real cancer patients across 51 hospitals in 7 US states. The results landed in Cell, one of the most selective journals in biology. The model generated about 300,000 virtual protein maps covering 24 cancer types and 306 subtypes. It found 1,234 real, verified connections between immune cell behavior, genetic mutations, tumor staging, and patient survival that were previously invisible at this scale. When they tested it against a completely separate database of 10,200 cancer patients, the results matched up almost perfectly (0.88 out of 1.0 agreement). Nature Methods named spatial proteomics (mapping where specific proteins sit inside your tissue) its Method of the Year in 2024, and specifically cited GigaTIME in a March 2026 update as a model that “democratizes” this kind of analysis. The full model is open-source on Hugging Face. Any cancer research lab with archived biopsy slides, and most of them have thousands, can now run virtual immune profiling without buying a single piece of new equipment.
Satya Nadella@satyanadella

We’ve trained a multimodal AI model to turn routine pathology slides into spatial proteomics, with the potential to reduce time and cost while expanding access to cancer care.

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sui ☄️
sui ☄️@birdabo·
florida man sold his house in 5 days using chatgpt without real estate agents > asked AI for pricing. > marketing. > best listing day > contract drafting. bro easily got 5 offers in 72 hours. - also saved 3% commission. real estate agents are cooked 😭😭😭
Dexerto@Dexerto

Florida man sold his house in just 5 days after letting ChatGPT handle the entire process instead of a real estate agent The AI handled pricing, marketing, showings, and even helped draft the contract

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Kate Rouch 🛡️
Kate Rouch 🛡️@kate_rouch·
You can just save your dog.
Ajit Pai@AjitPai

"Holy crap, it worked! . . . It raises the question, if we can do this for a dog, why aren’t we rolling this out to all humans with cancer?" A tech entrepreneur adopted a dog in 2019. In 2024, the dog was diagnosed with mast cell cancer. He used ChatGPT to brainstorm solutions, ultimately coming up with a blueprint for an mRNA vaccine. He then went to a @UNSW scientist to help create and administer the bespoke vaccine. Initially incredulous, the scientist did the work. The dog's tumor has shrunken in half, and the scientist is "gobsmacked that this puppy lover with no background in biology had cracked the code." H/T @AlecStapp

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Matt Griswold
Matt Griswold@griswold·
Watching a live @openclaw student demo at @AlphaSchoolATX, and the first audience question was: “How old are you?” “I’m 15” “Holy shit!”
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