Kate Walling

@Jeff_Baumgarten @ihsan_salleh @_rpgbx @rebekah_bastian @pchee @ShaunaCausey @KieranSnyder @ArryinSeattle It’s there if you look for it! That’s great re: ATL. I know some founders from the Bay who moved there in the last couple of years too. Very accurate on CA!

@katewalling @ihsan_salleh @_rpgbx @rebekah_bastian @pchee @ShaunaCausey @KieranSnyder @ArryinSeattle LI was a dead giveaway :-) That's exciting. We left two years ago this week for ATL. Don't miss the taxes and prices. Do miss the weather and the ocean! All the best with the new thing - keep me posted!

@Jeff_Baumgarten @ihsan_salleh @_rpgbx @rebekah_bastian @pchee @ShaunaCausey @KieranSnyder @ArryinSeattle Ha! I’ve been a bit quiet about it! Back to build something, too hard in CA if you don’t want to go the VC route though I expect to go back.

@ihsan_salleh @_rpgbx @rebekah_bastian @pchee Totally get it!! @ShaunaCausey @KieranSnyder @ArryinSeattle @katewalling any ideas for a builder? Kate - are you back in SEA I just saw - whoa cool!!

@henloitsjoyce Yes please!

who wants an airchat invite :)

@rowanahluwalia Yes please!

I have unused Airchat invites. Hit me if you need one

@Hamptonism Yes please!!

Anyone need an airchat inv?

Here's a stat from @theinformation that you need to convince your team YouTube is an important channel: "[YouTube's] internal data indicate that close to 45% of overall YouTube viewing in the U.S. today is happening on TV screens... compared with well below 30% in 2020."

Trying to keep track of all the articles that help marketers improve ChatGPT prompts is not easy. Here's a pretty good list. 50+ Ultimate ChatGPT Prompts for Marketers & Freelancers buff.ly/3zQ7kWt

@itisALLAN I am only hearing reports of this with the credit card format only…and exactly, they get stashed away and brought back out. All other formats are about a 2 month window max.

@katewalling Let’s get this straight, if I received a postcard today… the attribution window is 2yrs so until Jan 6th, 2025? If that’s the case, your ICP must be hoarders or post card collectors 😶

Brand marketers, what is your attribution window on programmatic direct mail? I am hearing of 2 year windows on credit card formats which is HUGE.

Love this note from @Elumynt on how agencies pulled back on prospecting post iOS14 and what happened. Also love how they break retargeting ads down to track based on cold, warm, and existing customers - not just one big bucket. #ecommercesummit

Wow @TaliaGw knows her sh*t! Amazing presentation at #eCommerceSummit on driving conversion through emotion. Even my top Silicon Valley e-commerce teams would learn so much from her! Don't copy your competitors! Map emotional benefit and translate into emotional copy & design!!

Digiday is talking about how startups are adding direct mail to their media mix. Direct mail is a B2C performance channel now with so many programmatic options and highly customizable creative. The trick is how you measure it. buff.ly/3cQQ2A0

@hassanmayriggs Love how you shared this journey/tactics!

My startup went from $0 to $323,010.43 in 14 months. I’m from the backwoods in Alabama. No technical experience. I made mistakes but learned a ton along the way. Here are my ads, landing pages, pricing strategies, and sales aids for inspiration.

B2B startups: Your 1st event sponsorships should be those that give you: (1) meetings with potential buyers, (2) a speaking slot, (3) ideally both. You want directly in front of as many buyers as possible. Hold a dinner for a small group & run a fun giveaway to collect leads.

To the bold marketers and the companies that give them the trust, space, and support to build a killer brand! 🍾 It takes both sides to create something truly meaningful.

@tomcunniff I couldn’t agree more!!

If your product/ service is truly in a category of its own (which does happen), you have to precisely understand exactly how you fit into your customer's needs, journey, and their day to day. Your solution will have to be truly innovative, well designed, and well explained.

If there is a company that failed and had your company’s same positioning, you have to really look at that. Was it the model? Were they ahead of their time? Or is your differentiation off? This is a step they teach in tech accelerators that is very helpful.

Management styles to avoid 😜 - Mushroom management: Managers keep employees in the dark & feed them crap. - Seagull management: Managers fly in, make a lot of noise, crap on everyone and then fly away again.

Programmatic direct mail is incredibly interesting right now. It's not just about triggered mail based on website action/inaction. You can also deliver customized creative based on browsing history. Not to mention what can be done with added layers of 3rd party data. #marketing