khrll retweetledi

6 signs your ad account has a creative problem (not a media buying problem):
1. CPMs are stable but CTR is dropping (audience is fine, ads are stale)
2. New ads get no spend (algorithm doesn't trust them yet)
3. One ad has 80%+ of spend (you're over-relying on a single winner)
4. Retargeting outperforms cold (cold creative isn't stopping thumbs)
5. High thumb-stop, low CTR (hook works, body doesn't)
6. Landing page CVR is fine but ad CVR isn't (the ad is attracting wrong people)
Stop blaming the algorithm.
Start auditing the creative.
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