Ivan Karpeev

For all the folks looking to break into the industry, here’s your Web3 marketer success kit: - X account for your identity check - Master’s degree in memes for full credibility - Balls of steel to ride the shitstorms Previous marketing experience? Eh, could be a plus

@Alex__Radu Damn that’s cool!

new visual identity for Acc Ventures that reflects what we actually are: a fund and venture studio focused on accelerating tech technology is an art and every single product has an impact on the world first fund deployed, venture studio backed projects launched, and a lot coming ahead with the second fund

Introducing Parker: The world's first AI Creative Director. 100+ brands like Grüns, Lume and Legends use us already. RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.

@alexgoughcooper What do I get if I comment Parker Parker Parker?

long live the doggies

@HNgHan97 Can you share the link pls

@kivanarpeev the biotech one… wild stuff on gene-editing timelines

What's the most insightful 2025 report you've read so far?

@LindsayCasale Pink jet?

Just as everyone is leaving the UAE, I'm pulling up.

Working on a growth project with a Web2 customer, and it took me 10 minutes to show them why the Web3 marketing playbook works in any industry. You don’t wait for a finished product to start marketing, if your plan is to win. How else do you know if anyone cares? Why build in the dark when you can rally supporters who already feel the exact problem you’re solving? Don’t blame Web3 devs or founders. Missing this is a generational bug. If you want to win, make sure people care before you ship. Create anticipation, spark conversations. If you’re the only one who thinks you’re a genius, you’re probably not. Great campaigns to everyone in 2026!

@maryam_alabdalh Dude, you can't fake your personality and product with drugs, no matter how much you take it. In the end, people see what you are from the inside once vulnerable to substance or attention.

Good marketing works the same way as drugs. It amplifies what already exists at the core of its subject - its values, intentions and illusions about itself and the world. And like a drug, too much of it can be fatal for the unprepared.

@Web3Kristel @vibhu @toly God damn, that’s the attention rage-slut

I muted this. Anyone with sense knows that after a tweet passes a certain number of impressions, you mute it. You wouldn’t know this, though, because you crave attention and need validation so badly that you sit there refreshing the comments. Someone had to screenshot your desperate pleas for my attention. So here, puppy, here’s the attention you’ve been begging for. And mind you, it’s the weekend. I highly recommend getting a life off this app. Maybe then you’d be less of a menace and more creative instead of a rage-baiting, insufferable, mid-tier manager. Since you’re so obsessed with my past, let me help you out: I’ve been running brand accounts for over eight years. I’ve managed 10+ accounts before moving into crypto five years ago. I founded my own company, led countless creative campaigns, and managed major socials across multiple categories in this space. I know you’re dying to know exactly which accounts I’ve worked on. But since I still lead strategy for a few of them, I won’t be disclosing that. If you had even an ounce of professionalism, you’d understand that. If you respected client anonymity, you’d understand that too. But you don’t. Because at your core, you are: -A mid-tier product marketer shoved into a social role far beyond your skill set. -Someone who thinks rage-baiting is a “strategy.” (It working on your personal account does not mean it belongs on the brand account.) -A guy who inherited a 3M-follower community and genuinely believes he built something. You could never create that from scratch, because you don’t have the ability, the instinct, or the discipline to run a real brand account. It shows. the Solana account is now just a flood of reposts. Which tells me one of three things: 1. You’re too lazy, or too dim, to create original content. 2. You don’t understand that reposting everything cheapens the brand. It screams “every shitpost is welcome as long as it mentions Solana.” 3. You have no sense of quality control. Solana Foundation didn’t hire someone qualified; they hired the “pain sponge” Toly described, someone willing to take the heat and say whatever as long as the the brand for gets impressions. And when the time comes to actually rebuild that account into something respectable, you’re going to be quietly shoved back into whatever product role you came from. My issue with you was never personal. It was about Solana’s marketing strategy. And as a marketer, I have every right to comment publicly. I know you think we all need to ask permission before doing anything Solana-related, but I still believe in the original ethos of this space: permissionless. Look it up. And some personal advice: If you’re going to be the face of Solana’s socials, grow a spine or shut up. People will have feedback. If your reflex is defensiveness, you’re proving my point, you are not qualified for the role. Seasoned social media managers know how to handle criticism. Only losers spend their Saturdays begging strangers online to validate them. Perhaps, like Base did, you should build a bridge and get over it.

solana: our marketing can shit on anyone, lighten up, it's all jokes. base: bet, let me say this bridge is a collab between us. solana: fuck you, you can't just say that and call it marketing. you didnt even ask us about this. shakespeare wishes he could write this level of hypocrisy.

give people a work that matters

@OVGNFT I'd like to disagree with that but I'm not sure I can lol

@kivanarpeev X identity is your new resume fr

For all the folks looking to break into the industry, here’s your Web3 marketer success kit: - X account for your identity check - Master’s degree in memes for full credibility - Balls of steel to ride the shitstorms Previous marketing experience? Eh, could be a plus

@mattgf Now your starting to ask the right questions lol

@kivanarpeev Where can we buy those trademark sunglasses from?

Every time I look at Vitalik I see Morpheus from the Matrix. Try to unsee that

@ishverduzco Only one AI update away from fixing that

it hurts my soul when I see brand accounts with hundreds of thousands of followers, and they're getting single-digit engagement on posts bc they don't know what they are doing

Dude

@krkkkkkkkkkkkk duuuuuude! congrats! what color is it?

@kivanarpeev my guy I wish. it's a grandma kept, basically rustfree 320i with an auto trans lol. gonna get a manual swap next winter & the 2.8 engine later. aspiring baby M3.

accidentally bought a new project car. had to make a poster to celebrate.

Lol, best take on wrapped by Spotify