Kyle Frost

Feels like a good a time as any to plug hereandthere.club, where I write about the outdoors and travel. More determined than ever to deliver some of the best writing out there covering interesting, inspirational, and nuanced topics in the industry.

@syswarren Thanks!!!

@kylefrost happy birthday 🎉

@kylerjphillips @jordienr @AllTrails Yeah, they've been doing fantastic work the last few years.

@jordienr @AllTrails @kylefrost something you'd appreciate

how did i not know about @AllTrails ?? this UX is amazing

@hende_boulder @TylerLep @ashley_godish @odesza Snagged GA bowl tickets 🤘

@TylerLep @ashley_godish @kylefrost @odesza thank you! see you on June 29th @odesza

odesza folsom field no tickets till Feb 2nd! what's up @odesza

Live design exercises as part of an interview process are one of my least favorite things. "Let's frantically work through something you would typically spend a few days on and have way more info about so I can see all your bad Figma habits and hear you ramble"

@ozskier @liftblog Hey Dave, been noodling on a piece about how new ski terrain is designed. The nitty gritty of who’s making decisions, which trees are getting cut, what the breakdown of runs is, etc. Would love to connect to anyone at DV!

Dear resorts, When you provide access to high-res assets and easily digestible tinelines on your website / microsite it makes it easier for folks like @liftblog to write stuff like this. XOXO -Dave

Resurfacing for a moment to share that my newsletter, hereandthere.club is joining Mountain Gazette 🤘. Turns out, if you write enough interesting things, people sometimes notice. outdoorsportswire.com/mountain-gazet…

@tranhelen @AngelList Awesome to hear, congrats!

This week, I wrote about recent controversy surrounding UTMB®, the parallels and relationship with The IRONMAN Group, and a burgeoning cultural crisis at the heart of ultrarunning community. hereandthere.club/post/ultra-run…

Damn. VF laid off 500 folks today. thedaily.outdoorretailer.com/news/brands-an…

In case anyone is curious what jacket that woman in the viral @thenorthface video was wearing, I spent way too long figuring out that it's probably this one. #pr-container" target="_blank" rel="nofollow noopener">thenorthface.com/en-us/womens/w…

@AmandaMGoetz @adnanbelushi @thenorthface It’s Earnslaw Burn, outside of it Queenstown.

@adnanbelushi @thenorthface whoops. I used the location in her tik tok and it said australia. you are right. she said new zealand.

Another day, another viral TikTok with incredible brand response. This woman bought a rain jacket from @thenorthface and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof. Her request? Meet me at the top of the mountain and bring me a new coat. The video got 10.3M views. The team at North Face quickly replied with a video showing a guy grabbing a new jacket at the North Face store, jumping on a helicopter and bringing it to Jenn. Another example of great social listening + speed to response! This is a masterclass in turning a unsatisfied customer into millions of impressions with positive brand sentiment. Bravo @thenorthface 👏

@aaronoleary It’s the last scene of Whiplash, as a show. One of the most stressful shows I’ve watched. But, I thought it was great.

@KneeDeep395 This is 100% getting added 🤣

@kylefrost "If it has ever included a story titled 'Best Can Openers of 2023' or variations of it, I've yet to see it."

I come to you today seeking more testimonials/quotes about hereandthere.club. Switching it up to be a bit more 'landing page' -esque. If you're a subscriber and have enjoyed recent newsleetters, what would you say to convince other folks to subscribe?

@MaxJoles It’s in webflow, but everything checks out green. I’m starting to think that some isps just think the .club is sketchy

@kylefrost Weird. Webflow site? Domain host?

The "$1.1 trillion outdoor recreation economy" is far more nuanced than most press releases will lead you to believe. RVing is king, Florida contributes more than your favorite "outdoorsy" state, and equestrian has a bigger impact than hiking/camping. hereandthere.club/post/the-us-ou…

@MaxJoles I am still trying to troubleshoot this, everything tests correctly and ssl checks out but a few people hit an error 😭. It’s maddening.

@kylefrost I get an error whenever I try to read your posts :(

If anyone at @outsidemagazine wants to anonymously let me know how much Peak Skis has spent on promoted content/content marketing/giveaways/etc, lmk.

@aaronoleary Happy to provide any recs on the fantasy/sci fi side