Letsagent

The best software is the software you forget about. It just works. - You don’t think about how your electricity works. - You don’t think about how your water runs. - You shouldn’t have to think about how your content is formatted. Letsagent is designed to fade into the background. It does the work. You take the credit.

Second customer started using Letagent today (he's got 3 businesses). Don't worry - it won't always be this slow (a new customer every 4-5 days 😅). We're taking it easy with onboarding until we've polished some stuff. I will soon share why these customers are extremely happy and why they waited for Letsagent for months. Why some of them ditched their marketing agencies already ... and why should you care.

First customer started using Letsagent today. Where are we planning to go next? Immediate future (few months): 1. Build a few more features that will make Letsagent even more attractive to small businesses: - scheduling (likely next week) - image editing (some of it is already built) - analytics - improve agentic coordination - UGC tools (completely different to what X calls "UGC" ... you'll see) 2. Secure an investor We already have several investors lined up. Glad we started early (this is not a call for investors - seriously, we already have more than enough interest ... if you want to talk, drop us a message: no promises) Why are we looking for an investor? - to build scaling automation (more on this once we're closer to launching it) - to secure a strategic partner (to open doors and introduce us to business partners) 3. Expand The demand is there. Surprising amounts of demand. Frequently asked questions and doubts: - Are you worried about all the AI agents and LLM development? I am not mentioning this point because we are worried. But ... 5 out of 10 people we speak to mention Anthropic and Claude and Moltbot and so on ... "It's going to kill you." It's not. We're building Ai agents. We know what LLMs can do and what they can't. We're NOT worried. No matter what you read or hear about AI agents takeover, about Moltbot and Anthropic ... there will always be people who want simple solutions: "I need someone or something to run my socials ... oh, Letsagent does that? Cool. I don't need to learn anything, install anything or even think about it. Problem solved." That's how we see it. - How about the saturation of social media with AI-generated content? That's a blessing in disguise. Regulation is coming. Quality content will be rewarded. Letsagent generates quality content - in your voice, style, with your business and goals in mind. No AI slop. Letsagent is YOU. - How about X? We do have integration with X. We are not using Letsagent to promote it here yet though ... X has changed. For now, we are taking things easy and starting slowly on FB and IG. LinkedIn is coming next week. That said, our X campaign is in preparation and we'll launch it when the time is right. For now, we're still keeping things under wraps. Soon, we'll start posting videos & testimonials. That's all for now. If you want to talk, let me know.

Why are founders so afraid of marketing professionals? Just spoke with a founder whose car insurance comparison site launched months ago. He hired a marketing professional for weekly posts, but two months later - zero posts. No content at all. Just Adwords ads. Like ... wtf. Letsagent provides that essential baseline visibility. It takes the routine off a marketer's plate, allowing them to focus on high-impact strategy and creative work. We empower marketers to truly excel. I'm wondering: target founders or marketers first with Letsagent?

The goal shouldn't be "humane technology" that does things to people more nicely. The goal should be to reverse the polarity - creating conditions where people can use tools to do the things they want to do. (Douglas Rushkoff, 2023)

@leonabboud YOU have haters? How? The most loveable guy in content marketing (seriously).

A message to the haters

The US does a lot of dumb shit. Objectively dumb. Loud politics. Culture wars. Arguing about plastic straws while bridges fall apart. But ask anyone on the planet what America is about and they’ll give you an answer immediately. Freedom. Guns. Hollywood. Tech. Chaos. Opportunity. Something like that. Even if it’s wrong, it’s there. The memory is vivid. Now Denmark. Quietly one of the best-run countries on Earth. Clean cities. Trust. Digital government that actually works. People biking everywhere like it’s not snowing. They solved problems the US hasn’t even noticed exist yet. And yet… when was the last time Denmark crossed your mind? (Yeah, I know, Trump and Greenland… but before that?) Nobody talks about it unless they’re already into urban planning or happiness indexes. Denmark doesn’t scream. It doesn’t repeat itself. It doesn’t shove its story in your face. America is the drunk guy at the party breaking things but telling stories all night. Denmark cleaned the apartment, paid the bills, went to bed early… and nobody noticed. Being good is not enough. And nobody is entirely good, right, Maersk? If you don’t talk about your dark side, someone louder - and often dumber - will define the world instead. It’s about being present. It’s about getting into people’s heads. It’s about being that repetitive driving instructor, the annoying guy at the pub, or even Trump himself. You can hate him, mock him, be exhausted by him… but you can’t not know who he is. For your content marketing, this means: be loud, be heard. Repeat yourself until it becomes normal. Otherwise, even if you’re doing something better than most, nobody will know. Don't wait for the 'right moment' or to be 'perfect'. Just f***ing post anything. That's how you stay in people's minds.

@Ejaz_bashir1 @contenta_alegre Onboarding first clients right now. Still debugging & polishing, but it's working pretty well. Let us know if you want to give it a try. No strings attached.

@contenta_alegre @LetsAgentAI Wow that's good 👍

Secret AI Tools – Nobody Talks about 1. Levity.ai – Workflow automation bot 2. Jasper.ai – AI content writer 3. Gamma.app – modern slide creation 4. Magiceraser.io – Remove unwanted objects 5. Socratic.org – Homework help & solutions 6. Hex.tech – Data analysis workspace 7. Summarize.tech – Video summarization 8. ElevenLabs.io – Natural-sounding AI voices 9. OpusClip.com – Automatic short-form clips 10. Sloyd AI – 3D asset creator 11. Figstack.com – Code explanation tool 12. Jurny AI – AI travel planner [ Bookmark for Later 🔖 ]

Marketing agency in your pocket for the price of a coffee a day? ---- We haven't been posting much here lately. Let's provide an update. Letsagent launch date: It's fluid. We have already onboarded 4 clients and will have around 10 by the end of the week. These clients are either our friends or friends' friends - they're testing the platform, providing feedback and asking for amendments What we're doing now: - fixing production bugs - planning new features based on feedback - accommodating the product to real businesses' needs What we'll be focusing on going forward: 1. UGC UI - Golden Goose for all our customers 2. Polishing the UX for own post creation 3. Preparing graphics editing 4. Diving into real-time news reaction posts 5. Building analytics engine and self-learning loops If you have a friend who wants to try a 24/7 marketing agency in their pocket, let us know. Or, if you want to try it yourself, give us a shout.

@milkkarten "Services" how exactly? If it's posts scheduling, that's still bad but not THAT bad. But if they provide data on the content of other people's posts so that they can be hunted down ... I hope they're not.

a note from today’s newsletter

We believe every business deserves great content marketing. Even if they hate doing it.

Interesting conversation with my LLM today ...

You work hard to build your brand. You pour your heart and soul into your message. 💪 Then one post, one email, one letter comes out and … poof: All that careful cultivation starts to unravel. This letter? 👇 It’s a textbook example of how quickly a brand can feel inconsistent. The abrupt shifts in tone, the unexpected casualness in a formal setting – it tells a story, but not necessarily the one you want. Building a lasting brand is not about being loud for the sake of it; it’s about being reliable. It’s about your audience knowing what to expect, every single time. It’s about trust. Erratic content is actively eroding your foundation.

We were born out of a simple observation: social media is fun for users, but pure pain for small business owners. We saw exhausted founders drowning between time pressure, overpriced agencies, and fragmented tools. So we decided to build the first AI-native content agency for small and medium businesses.

Fake pics & videos to promote your product? We don't think so. Sure, sometimes AI-video generation comes in handy. You can create a digital version of yourself: leaner, younger and speaking perfect English, and promote your product. But nothing will ever replace this combo: 1) The real YOU promoting your OWN product 2) Real content from real places Sure, 👇 this is cool. We'll have a similar feature inside Letsagent eventually. But it won't build trust. Trust is what sells. This 👇 simply entertains.

So what does Letsagent do then? We learn your style, your business goals, and your target groups - then help you put out regular content without turning you into a content machine. Right now it does text + image. Reels and more formats are coming soon. The core value is simple: we kill ideation time. You click → you get a post that sounds like you (human), fits your goals, and works across platforms. No AI slop. No generic nonsense. The system works with your own photos and videos. Nothing looks fake. Nothing feels templated. You can: - generate a random post, or - drop in a rough idea (a few words is enough) → LetsAgent creates posts for all your platforms → picks matching visuals from your library → you hit Post or Schedule → done. That’s how you fill two weeks of content in 20 minutes, then add your own manual stuff (like video) when you feel like it. Your feed is never empty. That’s the real USP. It took us a year to build. The UI almost killed us - but it’s finally there. And it works. Even a 70-year-old pizzeria owner with zero digital skills can run it. How much does it cost? We’re starting at $199/month. That includes daily posts for up to 4 platforms: LinkedIn, Instagram, Facebook, and X. Yes, the price may change. Some competitors charge $3,000/month for way less. Others sell a tiny slice of this for $99/month. So we went with something simple: $199 for the basic package feels fair - for customers, and for what we’re building next. ❤️

Why do most business blogs die after three months? Why do podcasts stop at episode 7? Because the creator ran out of dopamine. At the start, it’s exciting. You have energy. You write three posts a day. Then work gets busy. You miss a day. Then a week. Then you feel guilty, so you stop entirely. This is the cycle of failure. The only way to break it is to detach the output from your emotions. Letsagent doesn't have emotions (it can mimic yours though). It doesn't get tired. It doesn't get "busy." It just ships. Sustainable marketing isn't about working harder. It’s about removing the bottleneck: human emotions, inconsistency and fatigue.

100%. We even have the "Uber napkin" concept worked out for us. Took us months to realise it but ... it will work. If you'd like to scale the potential customer-base of Unfungible, get in touch (yes, that's the Uber napkin thing 🕶️).

It pays to be the category king in your industry. Here’s some math: Uber (the category leader) is valued at $170 billion, while Lyft the number two is valued 25x lower at $7 billion. Always aim to create your own category. Being a “me too” brand doesn’t work.

@aakrit March to September 2025 = 80% of Letsagent. Since then = the last 20% (roughly). Launching in Feb. Exhausted & broke but excited 🦾 The most difficult part is the UI & human-in-the-loop design. Both the backend for this as well as frontend.

Building an AI product that's 80% as good is easy. The real work is the last 20%. It's where great products differentiate from wrappers. - Proprietary data - Deep domain insight - Model + infra orchestration - Workflow design - Human augmentation This part is brutal. Takes forever to get right. But here's where magic happens and winners are created.

@JetwriterAI Good idea! We've integrated it into our platform. There are no presets - we create the "persona" manually, tailored to the customer's (desired) style. But your solution is cool because it's lightweight. Let's talk when we have launched Letsagent - maybe we can cooperate.

@LetsAgentAI Totally agree, that fear of sounding like a bot is real. Jetwriter AI solves this by letting users set custom writing styles so the output actually sounds like a human. It's a super light chrome extension under 1MB that even lets people bring their own API key.

The scariest button in marketing isn’t “Delete”. It’s “Publish”. Why? Because you’re looking at that AI draft and thinking: “Does this sound like a robot?” “Is ‘tapestry’ a normal word?” “Will I look stupid?” If the tool you pay for adds anxiety instead of removing it, unsubscribe. Letsagent generates content that’s ready to leave the draft folder. Confidence included.

Tab switching is the enemy. Every time you switch tabs from your AI writer to your scheduling tool, your IQ drops 10 points. By the time you actually hit publish, your post sucks. Why are we doing this to ourselves? One tab. One flow. One button. Letsagent.