Just because something is trending on Twitter doesn't mean you need to participate in the conversation; be judicious in what you participate in to ensure authenticity #sxsw#nocomment
How do we as consumers know what is authentic and not just marketing? I.e. Nike, very politically/financially conservative (Donated 3x more to Republicans than Democrats in 2018) but were hailed by many for the Kaepernick campaign @lippincottbrand#nocomment
If you’re not embedding your brand strategy in your company culture, you cannot build a great company. Successful companies don’t give into departmental divides. (Brand: the new political reality) #nocomment#SXSW2019
Corley Kenna, @patagonia: "We do not shy from supporting politicians running for office because our community are interested in who's championing the cause." The same coming from @lyft: "We need progressive leaders in each town to push communities forward." #NoComment#SXSW
Interested to hear how these brands navigate the political landscape today. Hoping that @lippincottbrand (moderator) asks the panelists if they feel they’re turning their customers into one issue voters? #SXSW2019#nocomment