Marcin Ruman

Encouraging words from Gary Cardone; wait until you see the full podcast episode...

Watch the full webinar here to get more insights on selling books on TikTok: youtube.com/watch?v=ZztxVk…

300M+ views on #BookTok. Most bookstores aren’t capturing any of it. Michael Zhu (TikTok Head of Books & Entertainment) said it plainly: People go to TikTok to decide what to read - and what to buy. BookTok is where discovery happens now. Recommendations, trends, entire genres - all driven there. But here’s the gap: Customers discover on TikTok… then buy somewhere else. That’s where bookstores lose. If a book trends today and isn’t instantly available in your store, the sale is gone. The stores winning right now aren’t guessing trends better. They’re ready to sell the moment demand appears. Can your store keep up with TikTok demand - instantly?

Everyone’s asking if AI will replace people. Wrong question. The real question: Does your store have a system worth accelerating?

Thank You for Joining - Start Taking Book Sales Back from Amazon Thanks for joining us - this was a strong session. With Michael Zhu and Itai Winter, we covered where BookTok is heading, what winning sellers are doing, and how to get started on TikTok Shop. From our side at Emersoft, we showed: How the Shopify → Ingram → TikTok flow works How you get full catalog access instantly How fulfillment runs automatically How to launch without operational overhead We also broke down what’s selling now and content that drives sales. Recording coming soon. TikTok is already selling the books. The opportunity is keeping those sales in your store. #ShopifyPOS #Shopify #ShopIndie

People are making millions selling books on TikTok… without holding any inventory. 🤯 $33.2B revenue 59M books sold 8–12% conversion rates This isn’t search. It’s discovery-driven commerce. You don’t look for books… They find YOU. Powered by Ingram Content Group + Emersoft → Sell → Print → Ship (automatically) Real hack? 50+ micro-creators posting at once = “organic” viral momentum Books now sell on emotion, not title. Barrier = gone Attention = war Next? AI buying books for you. Are you writing for readers… or the algorithm? Want to tap into this? Join our webinar: “BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory” 🗓 April 13th ⏰ 4 PM EST 👉 Save your spot now before it fills up, click the link in the comments.

Don’t miss out! Sign up for the April 13 webinar at 4 PM EST: hubs.ly/Q048MgbX0

We’re live right now. BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory With special guests Michael Zhu & Itai Winter If your audience can’t buy what you recommend instantly, you’re losing sales. We’re showing exactly how to fix that inside Shopify - with automated fulfillment and zero inventory. Join now → check out the link in the comments.

BookTok is driving real revenue now. Most booksellers still aren’t set up to capture it. On April 13 at 4 PM EST, we’re breaking down exactly what’s happening inside TikTok Shop - and how to plug into it without building an operations team. Webinar: “BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory” We’ve got three perspectives in one session: From TikTok - Michael Zhu (Head of Books & Entertainment): Where the market is moving right now What winning sellers are actually doing How onboarding works What support and incentives TikTok is putting behind books From Emersoft - Marcin Ruman & Pawel Marciniuk: What actually happens after a sale The Shopify → Ingram → TikTok flow How you get access to a full catalog without building it manually How fulfillment runs without you touching orders How sellers launch without operational overhead Partner talk - Itai Winter (Genni.com): What’s converting on TikTok Shop today Content angles that are driving sales Tactics booksellers can apply immediately If you’re recommending books on TikTok and sending people to Amazon, you already know the gap. This session shows you how to close it - with your own store, your own catalog, and orders handled automatically through your Shopify backend. To secure your spot DM me.

The whole truth about cutting corners. @GaryCardone

Join the webinar. Fix the gap before the next book goes viral: hubs.ly/Q048MgbX0

BookTok is exploding. And every time someone asks “where can I buy this?” - that’s your sale. Or someone else’s. Right now, most creators are sending traffic to links they don’t own. No control. No margin. No data. On April 13 at 4 PM EST, we’re breaking down how to fix that. Live webinar: BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory What you’ll see: – How to turn every recommendation into a purchase inside your own Shopify store – How fulfillment runs automatically after checkout (no packing, no stock, no overhead) – How to make any in-print title available the moment your audience asks for it – What the backend actually looks like - inside Shopify, not theory This is built for creators who want to sell books without becoming a warehouse. If your content is driving demand, your store should be capturing it. Comment “WEBINAR” and we’ll send you the link or click the link in the comments.

Save your spot for April 13: hubs.ly/Q048MgbX0

BookTok is driving sales. Most of them aren’t yours. If you’re sending people to Amazon - or avoiding selling because of inventory - you’re leaving revenue on the table. On April 13, we’ll show you how to run a TikTok Shop bookstore without handling stock, packing, or shipping. What you’ll learn: How to sell any book you recommend - instantly How TikTok Shop orders get fulfilled automatically How to build your own storefront around your content The Emersoft Books Shopify App connects your store to a 14M+ title catalog and automates fulfillment through Ingram’s distribution network - so every recommendation can convert into a sale. No inventory. No logistics. Just a store that keeps up with your content. Save your spot for April 13, link in the comments.

AI takes care of the work that slows you down. It doesn’t replace the part that makes your store yours. In bookstores, that line is simple: systems manage the catalog - you curate it. In a bookstore, that means: you choose the books - not the system. Emersoft Books Shopify App handles the catalog, updates, and fulfillment. You stay the bookseller. #Foundermindset #Entrepreneurlife #ShopIndie

BookTok is driving real sales. But most bookstores can’t capture them. A title goes viral → customers search your site → it’s not there → they buy it somewhere else. Or worse - you could sell it, but it would mean: adding the product manually guessing metadata managing inventory you don’t want to hold figuring out fulfillment after the order comes in So the moment passes. On April 13 at 4 PM EST, we’re breaking this down live: BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory This is for bookstores that want to: make every BookTok title instantly available in their store connect Shopify to TikTok Shop without creating operational chaos fulfill orders automatically without stocking every book stop sending customers elsewhere when demand spikes We’ll show exactly how bookstores are handling viral demand without touching inventory - using the same infrastructure that gives access to 14M+ in-print titles and automated fulfillment inside Shopify. If your store still has gaps when customers search, you’re leaving money on the table every week. Join the session and see how to close them. Comment WEBINAR and we’ll send you the registration link or click the link in the comments.

Automation makes things faster. But speed doesn’t build trust. The real advantage comes from knowing where to draw the line: Let systems handle the volume. Show up yourself when it actually matters. That’s where decisions get made. Efficiency comes from automation. Trust still comes from people.

Cold email is underrated. Everyone is chasing ads. Meanwhile, cold email lets you: - Go straight to decision-makers - Control your targeting - Scale without burning cash Attention is expensive. Inbox is still cheap. If you’re not using cold email, you’re overpaying for growth.

BookTok is exploding - and most creators are still sending sales somewhere else Every time you recommend a book and don’t have it available in your own store, you’re handing that sale away. April 13 - we’re breaking this wide open. LIVE WEBINAR: BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory Here’s what changes when your setup is right: Every book you recommend can be bought instantly No inventory. No packing. No shipping Orders go out automatically after checkout Your storefront keeps up with your content - not the other way around Behind the scenes, your Shopify store connects to a 14M+ title catalog and routes orders directly through automated fulfillment. You focus on content. The store handles the rest. If you’re serious about turning views into actual revenue, this is the shift. April 13. Check out the link in the comment.

BookTok is exploding - and most creators are still sending sales somewhere else Every time you recommend a book and don’t have it available in your own store, you’re handing that sale away. April 13 - we’re breaking this wide open. LIVE WEBINAR: BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory Here’s what changes when your setup is right: Every book you recommend can be bought instantly No inventory. No packing. No shipping Orders go out automatically after checkout Your storefront keeps up with your content - not the other way around Behind the scenes, your Shopify store connects to a 14M+ title catalog and routes orders directly through automated fulfillment. You focus on content. The store handles the rest. If you’re serious about turning views into actual revenue, this is the shift. April 13. Check out the link in the comment.