Sabitlenmiş Tweet
While I will continue to monitor here I won't be actively posting. Find me on LinkedIn or at bsky.app/profile/marktr…
English
Mark Traphagen 🏳️🌈 (they/them)
75.4K posts
Mark Traphagen 🏳️🌈 (they/them)
@marktraphagen
VP of Product Marketing & Training @seoClarity. #seo #contentmarketing - #mandolin #blm #lgbtq 🏳️🌈 they/them Threads: @marktraphagen
Durham NC Katılım Nisan 2009
2.7K Takip Edilen24K Takipçiler
@lilyraynyc @JoyanneHawkins Also does it for me with “repeat”
English
Yeah it works for me too.
What a blunder and right after Google IO 2026.
Almost as bad as glue on pizza. Maybe Google should have, idk, kept the dictionary tool for dictionary queries.
petr royce@petrroyce
@lilyraynyc oh lol
English
I couldn’t find an AEO/GEO course that was truly at an enterprise level.
So I wrote one.
Take it for free and get certified!
seoclarity.net/seoclarity-aeo…
English
And I it’s not just YMYL info. We found AI was wrong 40% of the time on facts about ANY brand. That’s why we built ArcAI Accuracy, the only AI accuracy checker battle-tested by top enterprise companies. Learn more at seoclarity.net/ai-seo/ai-sear…
Nav Toor@heynavtoor
Researchers at EPFL proved your AI is lying to you. Not sometimes. Most of the time. They built one of the hardest hallucination tests ever made with Max Planck Institute. 950 questions. Four domains where being wrong actually hurts. Legal. Medical. Research. Coding. Then they ran every top model on it. The results. GPT-5. Wrong 71.8% of the time. Claude Opus 4.5. Wrong 60% of the time. Gemini 3 Pro. Wrong 61.9% of the time. DeepSeek Reasoner. Wrong 76.8% of the time. These are the smartest AI models on Earth. The ones you trust with your career. Your health. Your money. You think turning on web search fixes it. It doesn't. Claude Opus 4.5 with web search. Still wrong 30.2% of the time. GPT-5.2 thinking with web search. Still wrong 38.2% of the time. The internet attached. Still lying to you in 1 out of every 3 answers. Now the part that should scare you. Medical questions. The one place being wrong can kill you. GPT-5 hallucinated 92.8% of the time on medical guidelines. Claude Haiku 4.5 hallucinated 95.7% of the time. Gemini 3 Flash hallucinated 89% of the time. Nine out of ten medical answers from popular AI models. Wrong. It gets worse. The longer you talk to it, the more it lies. Early mistakes cascade. The model starts citing its own earlier hallucinations as facts. Your third message is more wrong than your first. The paper, in its own words: "hallucinations remain substantial even with web search." This is what hundreds of millions of people are doing right now. Asking software that lies in the majority of its answers. About their health. About their job. About their legal case. About their code. Most are not checking. Most never will. But please. Keep using ChatGPT for medical advice. The doctors need a break. arxiv.org/abs/2602.01031
English
@NYTGames please please allow grace on streaks! Horrible to find a long streak broken because I was traveling and missed a day. Like 3 days, maybe a week, then if you complete it goes back in your streak.
English
English
@CyrusShepard @semrush @ahrefs remains the only large, independent SEO tool suite on the market? How about @sistrix?
English
Wow. Did not see this coming. First of all, congrats to the @semrush team.
"Adobe is acquiring Semrush in a 1.9 billion deal" 😮
As someone who has both collaborated/competed with the Semrush team since they were much smaller, and someone who has gone through an acquisition (Ziff Davis > Moz), I have some thoughts + predictions:
• Adobe is known for an increasingly terrible + predatory subscription model - I fear what might happen to Semrush subscription costs 💸
• Adobe is calling AI Search "GEO" - SEOs who don't like this term are fighting an uphill battle against Adobe's massive marketing + messaging platforms 🥊
• Adobe's marketing tools lean towards ENTERPRISE (AEM, Adobe Analytics). If Adobe leans this way with Semrush, it may be a less attractive solution to smaller operators. 🤷
• With this acquisition, @ahrefs remains the only large, independent SEO tool suite on the market. Ahrefs is able to move fast and innovate - I suspect this creates an opportunity for Ahrefs - not a problem 🚀
What do you think will happen to the SEO tool landscape?
English
Any tool can give you visibility metrics for AI search. Only ArcAI shows you what to DO next.
More at seoclarity.net/resources/news…
English
Finally >> ChatGPT search volume we can trust and turn into action seoclarity.net/research/how-m…
English
@lilyraynyc They don’t. They go through other services that do.
English
I've been wondering this whole time why Google allowed ChatGPT to scrape its results...
English
PSA: Most third party Google Search tracking tools are broken right now seroundtable.com/third-party-go…
English
QME
@lilyraynyc At seoClarity we’re managing to keep 100 rankings with no effect to our clients seoclarity.net/blog/googles-n…
English
Here’s our statement on the Google n=100 SERP retrieval problem seoclarity.net/blog/googles-n…
English
Because of our superior infrastructure and engineering @seoClarity users are unaffected by this change. See why in first comment below.
Barry Schwartz@rustybrick
Google dropping support for showing 100 results on the page with the URL parameter &num=100 seroundtable.com/google-search-… via @tehseowner and @emvhaccuranker
English
@rustybrick Proud to announce that seoClarity users are unaffected by this change seoclarity.net/blog/googles-n…
English
Careful with the Google rank tracking tools - seems like many may be having difficulty related to this change
Barry Schwartz@rustybrick
Google dropping support for showing 100 results on the page with the URL parameter &num=100 seroundtable.com/google-search-… via @tehseowner and @emvhaccuranker
English
ICYMI - looks like Google is slowly but surely moving its shopping experience toward AI over the Product carousels its pushed for years now.
Mark Traphagen 🏳️🌈 (they/them)@marktraphagen
BREAKING! In the @seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means seoclarity.net/research/ecomm…
English
@gaganghotra_ There has been a good deal of movement. Currently for US keywords, AIOs are 81.45 informational and 14.5% transactional
English
@marktraphagen @marktraphagen I wonder where things stand nowadays?
English
CONFIRMED: AI Overviews still almost entirely INFORMATIONAL in intent
We looked at over 1 million keywords from our @seoClarity Research Grid (US) and found that over 96% have informational user intent.
AIOs show in purely transactional queries only 1.2% of the time.
English
BREAKING!
In the @seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means seoclarity.net/research/ecomm…
English