Mark Traphagen 🏳️‍🌈 (they/them)

While I will continue to monitor here I won't be actively posting. Find me on LinkedIn or at bsky.app/profile/marktr…

@NYTGames please please allow grace on streaks! Horrible to find a long streak broken because I was traveling and missed a day. Like 3 days, maybe a week, then if you complete it goes back in your streak.

AI Content Optimizer = clarity for content teams. See what AI search sees. Fix what holds you back. Be the content AI chooses to cite. Learn more: hubs.la/Q03T2GZC0 #AIsearch #SEO #ContentOptimization

@senormunoz @CyrusShepard @semrush @ahrefs @sistrix Ahem seoClarity is privately owned

@CyrusShepard @semrush @ahrefs remains the only large, independent SEO tool suite on the market? How about @sistrix?

Wow. Did not see this coming. First of all, congrats to the @semrush team. "Adobe is acquiring Semrush in a 1.9 billion deal" 😮 As someone who has both collaborated/competed with the Semrush team since they were much smaller, and someone who has gone through an acquisition (Ziff Davis > Moz), I have some thoughts + predictions: • Adobe is known for an increasingly terrible + predatory subscription model - I fear what might happen to Semrush subscription costs 💸 • Adobe is calling AI Search "GEO" - SEOs who don't like this term are fighting an uphill battle against Adobe's massive marketing + messaging platforms 🥊 • Adobe's marketing tools lean towards ENTERPRISE (AEM, Adobe Analytics). If Adobe leans this way with Semrush, it may be a less attractive solution to smaller operators. 🤷 • With this acquisition, @ahrefs remains the only large, independent SEO tool suite on the market. Ahrefs is able to move fast and innovate - I suspect this creates an opportunity for Ahrefs - not a problem 🚀 What do you think will happen to the SEO tool landscape?

You might have these down in AI search already... ✔ Mentions ✔ Citations ✔ Competitors But feeling a little tangled in what to do next? Join here: bit.ly/47CxpZg to see AI search innovation that'll give you clarity and a way forward.

Any tool can give you visibility metrics for AI search. Only ArcAI shows you what to DO next. More at seoclarity.net/resources/news…

Finally >> ChatGPT search volume we can trust and turn into action seoclarity.net/research/how-m…

@lilyraynyc They don’t. They go through other services that do.

I've been wondering this whole time why Google allowed ChatGPT to scrape its results...

@rustybrick Thanks, Barry!

@marktraphagen i wrote that in my story

PSA: Most third party Google Search tracking tools are broken right now seroundtable.com/third-party-go…

@chubes4 @lilyraynyc seoclarity.net/blog/googles-n…

@lilyraynyc So every SEO tool will have a 10x price hike now?

Yikes seroundtable.com/google-search-…

@lilyraynyc At seoClarity we’re managing to keep 100 rankings with no effect to our clients seoclarity.net/blog/googles-n…

Here’s our statement on the Google n=100 SERP retrieval problem seoclarity.net/blog/googles-n…

Because of our superior infrastructure and engineering @seoClarity users are unaffected by this change. See why in first comment below.

@rustybrick Proud to announce that seoClarity users are unaffected by this change seoclarity.net/blog/googles-n…

Careful with the Google rank tracking tools - seems like many may be having difficulty related to this change

ICYMI - looks like Google is slowly but surely moving its shopping experience toward AI over the Product carousels its pushed for years now.

@gaganghotra_ There has been a good deal of movement. Currently for US keywords, AIOs are 81.45 informational and 14.5% transactional

@marktraphagen @marktraphagen I wonder where things stand nowadays?

CONFIRMED: AI Overviews still almost entirely INFORMATIONAL in intent We looked at over 1 million keywords from our @seoClarity Research Grid (US) and found that over 96% have informational user intent. AIOs show in purely transactional queries only 1.2% of the time.

BREAKING! In the @seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means seoclarity.net/research/ecomm…

Sneak peek: 👀 Why Content is Still King! Hear from @Travis Tallent in our webinar tomorrow as he shares research from Brainlabs showing why content remains a valuable investment in today’s search landscape. #SEOContent #AIContent #StateofSearch #SEOWebinar #GEO

@ftreric @seoClarity @sengineland We’re not seeing it below the first page

@marktraphagen @seoClarity @sengineland Wow, there are all sorts of possibilities here! I don't think the AIO should ever fall past the first page. When it is so far down that users must scroll, I think Google should consider an anchor link or something.

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-over…

@gaganghotra_ @MrDannyGoodwin @sengineland We may do just that! I’ll talk to my content people, thanks.

Oh! That's why nothing is coming up. I've been trying to do site: for seoClarity @marktraphagen I'll really appreciate if you can publish a page on seoClarity about this. non SEO business executives expect the direct source when I'm citing something. Will be really helpful if there is a page on seoClarity. Thank you 🙏🙂

Google AI Overviews rank below Position 1 in 12.4% of cases: Study via @MrDannyGoodwin searchengineland.com/google-ai-over…