MasonRan

i've had 10+ calls this month with S-tier crypto projects looking to build stronger marketing and community flywheels -- putting some of the suggestions publicly here on twitter 10 rules for crypto marketing & community: a systems approach 1) stop posting ads. if your main twitter constantly talks about your product, you are posting ads. people hate ads. when you open youtube to watch a specific video, you cannot wait to skip the ad that pops up. same with crypto twitter. if you consistently post ads, don't be surprised when people don't like your brand or aren't engaging 2) you are competing with influencers and entertaining content on twitter, not with other protocols. when most people open CT, they are checking to see what Cobie posted, or what memes are created about the ETH ETF, or whatever the trend is that day -- entertainment they enjoy. you are competing in the same attention economy as these folks, not just against your project's competitors 3) your marketing & community strategy should take a systems approach. it is much more accurate to view marketing and community through the lens of a complex system with various inputs and outputs rather than one-off segmented areas. there are flows between discord, telegram, twitter, etc that all impact each other. optimizing for good flow between the areas will yield much better results than tackling each one individually. community and marketing are intertwined. if you silo them, both will be less effective. they are a tag team -- make sure the system allows them to make each other stronger 4) invest heavily in community. if you do not invest heavily in community, do not be surprised if they are not invested in your project. if the community member experience stinks, there are many other crypto communities for them to hang out and be active in. if you do not enjoy spending time in your own community i promise you no one else will either. make the experience awesome 5) post and interact with top community content from your main account and from the founders' accounts. there are 2 main reasons: 1) their content is very likely better than your own teams' stuff anyway, so marketing becomes a process of curating top community content instead of trying to create top down memes which rarely hit, and 2) it makes the community know you value high quality contributions. how often can a community member create something and have this massive company shout out how good it is? it's a cool feeling and most projects aren't willing to do it. interact with your community publicly 6) association > knowledge. Red Bull doesn't post a single picture of Red Bull cans on their instagram. it is all cool people doing awesome things with the Red Bull logo slapped on somewhere. they make people like the brand, and then down the line this leads to positive effects for their company. if their instagram was just posting about Red Bull's formula vs. competitors they would have been dead a long time ago. lead with great associations and let people learn about the product on their own once they want to 7) do not blindly copy and paste someone else's strategy. a good marketing & community strategy is built from first principles using the product stage, vertical, target audience, current reputation, etc as inputs. what is the correct strategy for someone else's project is very likely not the exact right strategy for your project. you can take inspiration from other approaches that you like, but highly recommend building your own system from scratch 8) quality > quantity. automated questing is not a good strategy. using platforms where people claim rewards for "follow, like, RT" may seem like a cheap way to boost engagement, but it completely dilutes real people who would organically engage, and also looks like trash when you have 7.2k likes, 7.2k RTs, and 10k views. do not sacrifice real people who will be in your community for months or years just to get bot engagement -- you will never create sustainable flywheels this way 9) do things that don't scale. early on you are lucky if you have 5-20 people that care about your community at all. make sure you are showing gratitude and appreciate for anything and everything they do that make the community stronger. don't worry about how that won't work if your community grows to 50,000 people -- if the team isn't having 1:1 interactions with these folks, you'll never get there anyway 10) a community is made up of REAL people with REAL lives that have other things to do. can't believe i have to add this one but it comes up often. your community is not some number on a sheet that shows traction -- they are as real as you, the person reading this. create your system for them and heavily degrade any "bot" type interactions since it dilutes the quality of experience for your real members. having 100 real people who care about the community and your project puts you above 99% of other crypto projects. treat your fellow community members with respect if you hope to have any amount of respect in their minds ---- marketing & community are more accurately described and understood through a systems approach. it is much more of a task of creativity and engineering than simply twitter game. they are important things to get right and shouldn't be left up to chance. anyways, if this gets less than 100 likes i'll probably never talk about this again but if it does well maybe will post more stuff like this moving forward. ty

@JoeyChung16 @Foresight_News @fn_intern @0xpzy @0xqqy 😂

@Foresight_News @fn_intern 我要玩这个@masonchimes_ @0xpzy @0xqqy

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Glad it's officially live now👏

@binancezh 加1加1

Day 222，降温在即，请接收您的币安周边温暖大礼包，评论区抽你们懂😉

@SpiderPool_com pls more marketing events, would be beneficial for the product promo!

THE VOICE OF SPIDERMAN🕷️🦸‍♂️What do you want to say about SpiderPool WhitePaper 2.0❓ 300USDT GIVEAWAY🎁for 6 winners 👇Finish gleam tasks gleam.io/UCnEY/the-voic… ‼️ Comment below (discussion or suggestions on SpiderPool WhitePaper 2.0) with #SpiderPool

How to Figure Out Whether a Crypto Token Is Worth Its Trading Price In this episode, @ZeMariaMacedo and @AriDavidPaul discuss: 😱 How upcoming token unlocks are about to flood the market with higher supply than demand for a long while 👍👎 Whether VCs are extractive to token projects or not 🚀 How to design tokens for long-term growth Timestamps 🔹 00:00 Intro 🔹 01:58 Why upcoming token unlocks are creating market jitters 🔹 10:22 How the ratio of unrealized gains to market cap influences token price movements 🔹 12:22 How some token projects manipulate their reported circulating supply 🔹 20:24 Whether and how everyday investors can uncover the truth about token projects 🔹 23:37 What secondary market trading says about the potential impact of upcoming token unlocks 🔹 34:50 Why Jose believes that the current token launch strategy, despite its flaws, is still favored by insiders and unlikely to change soon 🔹 41:02 Why some projects favor decisions that are more likely to result in short-term gains over long-term success 🔹 46:36 Why Jose believes that simple time-based token unlocks often work better than complex metrics, and how projects can balance funding with realistic success metrics 🔹 53:04 Why Ari believes the SEC's investigations into VCs for acting as securities dealers might be justified, and how these practices resemble pump-and-dump schemes 🔹 59:11 With numerous token unlocks looming, why the outlook is bearish for many projects, and what challenges they face in mitigating potential sell-offs 🔹 1:05:52 Why many crypto investors might end up holding the bag in the current cycle, despite plans to sell early and avoid losses 🔹 1:12:27 What the future role of VCs is in crypto, and how the influx of token unlocks and the rise of meme coins could shape the bull cycle

@MerlinLayer2 When for the ARB-USDT?

Merlin Developer Update: 10th May, 2024 Merlin’s Seal Assets Unstake 🔸 All assets of Merlin’s Seal is Available to Unstake (BTC, Bitmap, BRC-20, BRC-420, ORDI-NFT, USDT, USDC, ETH) Cross-Chain Withdrawal 🔸Enabled assets transfer from Merlin (L2)  to L1, including: BTC, Bitmap, BRC-20, BRC-420, ORDI-NFT, ERC-20. 🔸Only Runes is temporarily not supported by Cross-Chain Withdrawal. Optimizations 🔸Reduced Gas Fee from 0.00008 BTC ($5.03) to 0.00005 BTC ($3.15). 🔸Enabled restart the process for failed withdrawal/unstake transaction. 🔸Fixed issues from cross-chain withdrawals, reducing failures due to insufficient gas. Upcoming 🔸 Mainnet Upgrade with @LumozOrg - Late May 🔸 AA Wallet Upgrade with @ParticleNtwrk - Late May 🔸 Cross-Chain Withdrawal for Runes - Late May Merlin Chain Team 10 May, 2024

🎉Omnichain Carnival Wave 1 is now live with early access! TL;DR -Early access for Wave 1 starts on 3/26 at 14:00 UTC and lasts for 4 days -Register during early access to receive a 15% bonus in wave 1 -3% of the total supply will be allocated in Wave 1. Lead Wave 1 with extra rewards! Register at: carnival.stakestone.io Anticipate Wave 2, plus even more to come. Learn more about omnichain carnival: @official_42951/stakestone-omnichain-carnival-6a4fc10ebe4f" target="_blank" rel="nofollow noopener">medium.com/@official_4295…

Join the #KuCoin AMA with @Polkadot, 216 DOT to Give Away! ⏰ Date: 12:00 PM on March 27, 2024 (UTC) 📍 AMA Venue: t.me/Kucoin_Exchange 💰 Total Rewards: 216 DOT Read More: t.me/Kucoin_News/22… 📢Join the Pre-AMA Activity now 👇 #KuCoinAMA

🔥Dive into the world of FEAR, GameFi and Real-World Assets in Film on our next #KuCoin X Space! 🎁$1,000 in $FEAR Giveaway (10 winners) 1️⃣Follow @kucoincom & @fearnfts 2️⃣RT, like & tag 2 friends 3️⃣Fill in form: forms.gle/VEGEbVr9YDHfkQ… 4️⃣Join the space ✅Set a reminder

Fusionist Beta Testing Event is officially live! Phase 1: Goal: Get Astral Access NFT Duration: 5 days How: Increase your Pulse points Full guide: link.medium.com/B9U3HeeG0zb Retweet and Like this tweet to get 50 Pulse in 48 hours⌚️

zkEVM Testnet Guide 🦊 @ConsenSys has been whitelisting more users to its testnet. Here's a step-by-step thread on how to bridge from Goerli to zkEVM, using Hop. Will zkEVM have a token? 🧵👇

1/n 今天借着Kraken暂停Staking这个新闻，想做一个Staking的科普&分析： -本质上，Staking最重要的就是看2把私钥的归属权 -由于2把私钥的归属权不同，又诞生了4类Staking方案 我相信有这篇超长thread，你对于Lido，Rocket，Coinbase，Kraken，SSV以及Ebunker能有一个更深的理解。

盘点热门AI项目里真的在做AI的5个项目： 1）SingularityNET（AGIX）@SingularityNET：为AI服务提供交易平台，服务方收取AGIX token作为提供AI服务的回报。AI Marketplace目前有75个项目，但是应用评价寥寥无几，也看不到实际的使用数据。 流通市值687M，总市值1,145M，近30天涨幅914.8%。

@Super4DeFi npub1heywl97c4rm8cpt6mzqlqza520xxjwahskjxyxa76vd6lrnqrmzq0l22s3

社交协议重要的是人、内容、创作，在Damus上关注其他人，需要搜索其公钥。使用了Damus的诸位，可以在本博评论区留下公钥，互关一波，效率更高。 “当你来到原野/ 你以为荒野求生/ 突然地/ 四面八方/ 从地里钻出来一些彩面光身的原住民/ 持戈欢呼/ 欢迎你的到来/”