Matt
5.8K posts
Matt
@matuniox
Agency Owner helping ecommerce brands grow. Sharing behind-the-scenes of growing brands + running my agency & ecom ventures 🚀
Philadelphia Katılım Şubat 2013
2.3K Takip Edilen2.7K Takipçiler
Excited to share the news: Meadow has raised $11m to continue serving families across the country. And excited to get to continue to work with our partners, Lachy Groom and the folks at Haystack.
Some quick facts:
* We became the largest independent deathcare provider in California in less than two years
* With our expansion in to Texas and Washington (and Arizona next), we're on track to 3x for the third year in a row
* We've served thousands of families with a NPS of 85
* 1/3 of our customers are preplanning
* We probably have more software engineers on our team than all other funeral homes combined 😂
linkedin.com/feed/update/ur…
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NanoBanana 2 just made your static ad agency obsolete.
And I just open sourced the entire tool.
Drop your product page URL.
It pulls your logos, product images, fonts, colors, and brand voice automatically.
Builds a full brand guide for you.
Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches.
It dynamically matches the best templates to your brand and brief.
Here's what makes it different:
→ Instant resizing
Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text.
→ Highlight-to-edit
See an issue? Highlight the area and tell it what to fix.
→ Multiple brand profiles
Run different brands or segments from one tool.
→ Auto persona building from real customer reviews
→ Multiple QC loops on briefs and final assets
Catches AI-isms before you do.
→ Upload your own templates or use ours
Runs locally.
Just needs your Claude and Google API keys.
This is the lite version of what we use internally.
You get the full finished tool AND the open source code to make it your own.
Creatives still design the system, this handles iteration and scale.
Want a copy to download?
1. Like this post
2. Comment "AI"
Will DM you the tool along with a tutorial shortly after.
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@rokhladnik Breakdown statics vs videos? Are the statics clearly AI (talking broccoli for example)? Any particular themes that work best?
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Just audited a brand that is profitably spending 800k/month on Meta
All the creatives are AI generated statics
AMA
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@oliviaakory That much better than the show? I thought the show was pretty good.
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This interview just reminded me that Super Pumped is one of the best business books ever. Must read. Don’t watch the show.
TBPN@tbpn
FULL INTERVIEW: @travisk joins TBPN to discuss his new company Atoms, physical AI, Uber, and more: 01:18 - Why he's been building in stealth for 8 years 04:32 - Atoms and the future of physical AI 08:10 - Creating a culture of builders 12:05 - Lessons from Uber 24:30 - The vision for physical AI and robotics 31:15 - Why humans will be the main beneficiaries of AI 38:20 - Mining, autonomous robots, automation 47:05 - Why Travis moved to Texas
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I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on.
I had the vision to build something special and looking back now, I think we did exactly that.
Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle.
I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness.
I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring.
To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today.
To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly.
As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.
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If you’re not running partnership ads you’re leaving money on the table.
Roman Khan - Founder of Peak 21. We acquire brands@RomanEcom
Branded partnership ads currently make up more than 30% of our spend. They deliver 20–40% higher one-day click ROAS than our branded campaigns. Every time I do a MentorPass or some form of a Meta audit, this stands out as the one thing people are sleeping on.
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@Yoshi67283992 @dtcprophet Similar to regular ads, in some instances longer though.
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7 out of our top 10 spending ads on Meta in the last 30 days are flex ads.
For video concepts, I like having 5-10 iterations of the creative (hook, text overlay, persona, visual etc), then load them all into a flex ad with maxed out copy variants and letting it rip.
Test it in ABO first then duplicate the flex over to scaler (no post ID).
For static ads, I don't like doing flex as much because Meta's gen AI variants are getting very good and I don't think they generate them for each static ad in a flex.
Flex ads take a bit longer to learn than single image or video ads I've found so need to give them more time live in market before judging them, will say cost caps are great for this.
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If you're running longform static ads the easiest way to find images for your ads is on reddit, and then re-make them using nano banana pro
Example below
Would work perfectly for a hair loss offer
The key is to find an image that is not so obviously related to the copy
You want to find something that eludes to the problem
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Big ad product update for B2B advertisers on Meta: Lead quality optimization for Instant Forms.
If tested, it may get you the low CPM of an Instant Form ad combined with the higher quality traffic that was only previously achievable with the Web destination
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On April 3rd in Miami we’re bringing together founders behind 9-figure brands for a private 1-day mastermind, all for free.
• Strategy
• AMA sessions
• Scaling to $1B
Featuring:
Hudson Leogrande @HudsonLeogrande (Comfrt)
Nik Sharma @mrsharma (Sharma Brands)
Danny Yeung (IM8)
Sarah Lee (Glow Recipe)
Seats are limited.
Apply to attend ↓
activatetalent.typeform.com/aprilmastermind
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Some really great points here for anyone launching a new brand. One thing I'd add is partnership ads, ideally from creators/influencers with audiences in the brand's niche.
I've found that this helps FB find the right signals + audiences faster in turn leading to better performance.
Andrew Faris@andrewjfaris
What advice do you have for someone launching a Meta Ads account from scratch? Like, $0 in historical spend. No pixel data. Nothing. What should I expect?
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@brad_ploch @andrewjfaris Agree with everything that Brad & Max said. Only thing I'd add is that bringing in partnership ads into the mix will also help tremendously.
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@andrewjfaris Happy to show you our internal one that went from $0 to 10k/day pretty fast but agree with Max.
1 campaign, 20-30 diverse ads, highest volume off the rip (not long), 7dc1dv.
Budget was enough to get through learning at breakeven CAC.
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What advice do you have for someone launching a Meta Ads account from scratch?
Like, $0 in historical spend. No pixel data. Nothing.
What should I expect?
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lol probably.
I looked it up.
A lot of HK listed companies with the capability operating in Guangzhou with state of the art facilitiees.
I do think if you give zero shits, live streaming from a proper production facility would go a long way. Good luck shutting down a dropshipper from China. You’d probably get banned from traveling to the US for life
Just seems like a very easy way to actually make $100M in cash next 24-36 months
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Talked to Chinese manufacturer making and selling illegal peptides online.
~$6M a month.
Less than 12 months into the game.
Marketing / lead gen comes from organic AI generated videos on TT and IG.
They also have a small army of affiliates and give up to 40% revenue share
So insane to me that people buy this unverified stuff online
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@JoshJDurham Just join one if there is one near you. I joined one 3-4 years ago because I hated working from home and I cant easily say it was the best decision I've made.
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I am super tired of working from home,
considering opening up a small co-working space here locally.
Has anyone done this?
I don't really want this to be another business I have to run but just want to have a cool space to work from and other entrepreneurs around
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We just crossed $1M in 45 days. Up 250% YoY.
It's crazy because we did $1M in all of 2024 - unprofitably.
2024 was our first full year in business. First time in ecomm. My girlfriend and I both left our jobs to start this.
I didn't have any savings, so I moved back to my parents' house at 28.
I'm a college dropout. My parents thought I had lost my mind. First I left uni, now my full-time job.
The first year was brutal.
We invested everything into inventory. Ran Meta ads losing money every single month.
At one point, we had $500 left in our bank account. I thought we were done.
I legit told my parents we were thinking of trying something else.
I still can't believe we're here.
Not posting this to brag. Just want to document the journey.
If you're struggling right now, I see you. It can turn around faster than you think.
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