Jason McCormick
583 posts

Jason McCormick
@mcormc
Husband. Stepdad. DTC marketing consultant & coach. Community volunteer. Hiker.
california Katılım Aralık 2009
855 Takip Edilen589 Takipçiler

@Meta @MetaBusiness I need human assistance. My account was hacked & recovered, but I'm now restricted from advertising with NO option to appeal. I also can't validate my Dev ID (SMS verification bug). This is impacting my business and my clients. Any fix?

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@avivkads Where to rent a profile with an ID verified for Meta ads?
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Someone I know got their Meta profile restricted from advertising. 3 weeks down, 0 revenue.
What you should do now:
1. Rent a second account. Most rented accounts you only pay when you spend.
Run similar campaigns on a smaller budget. Account and pixel warmed up and ready for scale.
2. Add backup admin to your current setup.
The insurance is almost free.
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@herrmanndigital Meta went from “choose your fighter” UI to “two sad checkboxes"
something else fr
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Youtube shorts is a money glitch
It's one of the fastest ways to scale your brand in 2026
I put together a full breakdown on how we're using Demand Gen + YouTube Shorts for ecom brands:
Campaign structure and audience layering that actually prospects
Creative formats that convert cold traffic (not just brand awareness)
Bidding strategy progression from launch to scale
How to pair Shorts with advertorial pages for 3-5x higher conversion rates
The targeting stack: custom segments, in-market, and competitor placements
This is the channel most brands will wake up to in 6 months. You can start now.
Like + comment "SHORTS" and I'll DM it to you.
(Must be following + RT for priority access)

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@benradack with different products and different AOVs per product?
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You can run your entire Meta ad account with one CBO campaign
→ Ad set 1: Historical winners
→ Ad set 2: Newly tested winners (min spend limit)
→ Ad set 3: Creative tests (min + max spend limits)
How the spend limits work:
Min spend limit on ad set 2 forces new winners to get budget alongside old winners.
Min spend limit on ad set 3 forces Meta to test new creative.
Max spend limit on ad set 3 prevents testing from hogging all the budget.
Here's the process:
Test new ads in ad set 3.
When you find a winner, duplicate it to ad set 2 and turn it off in ad set 3.
Over time, ads from ad set 2 move to ad set 1 once they're fully proven.
Why this works
→ Simple to manage
→ Clear lifecycle for ads
→ Min/max limits give you control
→ Works great under $10k/day
Beyond that, you probably want separate testing and scaling campaigns for cleaner data.
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Jason McCormick retweetledi

Anthony Joshua is evil man 😭. Look at him smile before knocking Jake paul out. Look at the smile man 🤣🤣 #JakeJoshua
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@TaylorHoliday Yes, a potential conflict of interest as well. If agency knows they keep their job at 3x ROAS, and their at 3.5x with a week left in the month, they're financially incentivized to ramp up spend at the expense of ROAS
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@herrmanndigital had a problem with this, too, during BFCM. Blew the full budget on one ad set between midnight and 1a two days in a row
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@mcormc @herrmanndigital Weird thing. If the video or static has (1) in the file name (example video(1).mov or image(1).png) then Meta shits the bed and this issue occurs. Might be a quick fix potentially??
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Help me help you on Meta!
Right now the big fix we need Meta to handle right now are:
1. Ad budget pacing is broken. If you experience this please post below this thread. I’m talking ads are spending entire budgets in 1 hr and we see delivery swings by over 80% a day.
2. Flexible ads are not displaying correctly. Again, if you experience this please post below.
Please show me what you’re experiencing as this thread is being seen by Meta leadership.
Thank you
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@SeanLangan9 @herrmanndigital That's an interesting call! Will try it out.
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@rokhladnik @Meta It has been a rough week. Couldn't upload video ads until this morning, couldn't duplicate existing ads. And yet like an addict, I keep coming back.
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Not sure if I should laugh or cry.
The amount of issues on @Meta right now, causing delivery drops and awful traffic quality, is insane.
And we’re one week away from BFCM 2025.
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@JRzepecki @herrmanndigital I had success just now uploading a video ad, have you tried this morning?
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@mcormc @herrmanndigital Same video issue. Images and Carousel add fine, but even Carousel I needed to toggle the instagram reels placement off to get the ad to run.
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In the most important month of the year Meta has chosen to continue pushing code and delivering arguably the buggiest BFCM season I can remember.
In the months of Sept-Nov there has been essentially a medium to major bug on the ad platform every week, EVERY WEEK.
Someone the other day asked why I'm critical of Meta so much despite it essentially providing many of us jobs. I'm critical because Meta has lost their way and it's high time they get back on the saddle.
Meta has used us as guinea pigs this year in training their AI models. We know this. Between the Advantage+ role outs, AI enhancements, and Gen AI tools Meta has completely transformed Ads Manager / Ad Delivery.
But along the way came bugs. It comes with the territory, after all this is a company that moves fast, breaks things remember. However this year was so much more.
Do I blame Meta for ad performance as in my CPA? Not fully... I still believe it's far more related to the economy than say Meta's delivery bugs. However the delivery bugs, ad disruptions, AI tools have largely created problems for advertisers and led to so many wasted man hours fixing and retooling because of it.
I'd imagine that in 2025 we've collectively spent a year's worth of wasted time identifying, configuring, toggling, and turning off Meta's AI Enhancements. And I was part of the Alpha for ASC+! I usually have all AI enhancements on, but recently have paid the price with all the bugs. Now clients want them off.
This is how we as advertisers lose trust and faith in Meta.
Meta is the most powerful tool for DTC advertisers in middle and bottom of funnel that none of us will turn it off despite all the issues that Meta has.
Meta knows this and that's the problem and why I'm critical.
Thank you for your attention to this matter!
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