Foolish or Genius. Pulling $ out of martech to invest in services. Guess we'll find out. bit.ly/2eQHnP0
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Pat LaPointe
59 posts
Pat LaPointe
@measureman
Growth thru marketing and sales effectiveness. Angel, VC, BoD and CEO advisor. Former EVP at @Resonatetweets and @MarketShareCo and founder - MarketingNPV
Katılım Mayıs 2008
27 Takip Edilen344 Takipçiler
"Agile" is dangerous for marketers. How to add speed without losing clarity... bit.ly/1XIyIuk
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Time to harvest your brand? 5 ways to clearly measure how "brand" turns into cash bit.ly/1SQ3v4l
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30 years of measuring #marketing in a one-day @ANAmarketers workshop? Yes. And free cookies too. NYC May 4. bit.ly/1Zq2HZ4
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Myopic measurement is killing marketing. We can do more to meet the customer (CEO) needs. bit.ly/1nRKxS9
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VW assuming the consumer is a moron works with $1.50 gas. At $3.50, there'd be more outrage. bit.ly/20ZTyel
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@IAB and @r2rothenberg missing the point on #adblocking. Irrelevance undermines user value; latency is just the symptom. Let's face reality.
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@chiefmartec @markwschaefer So true. Yet great content will persist. More likely it hastens the evolution of far better filtering tech.
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Shrewd or Silly? #SunTrust spends $5M+ on #SuperBowl50. Good #ROI or waste? How to tell... bit.ly/1OmeEZ9
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@VranicaWSJ misses the mark on best and worst ads of '15. How the media can do better to get past hype bit.ly/1mLpUaw
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Experian buys Hitwise for $240MM in '07; Sells it for ~$35MM in '15. We now have a date for when the bubble began.
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Anyone know the 10 most important "laws" of marketing measurement? Here's my starting list. bit.ly/1SYdvu4
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