Kiril Kirilov

New brand is currently at $6k days. We've scaled 10x in the past 4 days lol. We were chilling at around $600/d because we were very low on stock (gay) - but our new batch just landed so we're pushing. Here's the current stats: - $4k/d in meta spend - 1.5 new customer ROAS - $2.5k/d in MRR compounding daily - 100+ new ads injected weekly - Ai producing 90% of output (fkin crazy) We’ll probably push this past $10k daily spend next month (once even more stock arrives). Honestly, it's a different kind of pain coming from the drop-shipping world to building a fully custom brand (without Chinese fulfillment). We'd have this thing 10x bigger right now if we didn't have to worry about stock. Probably just going to yolo it & place a massive order next week so we don't have to think about it ever again. I’m sure it will all be worth it when we exit one day, Inshallah….

CREATE WELLNESS RAISES $20M Create Wellness, the creatine gummy supplement brand, has raised $20M in new funding led by Alliance Consumer Growth and Impact Capital. This follows a $5 million Series A in 2024 led by Unilever Ventures, who also participated in this round. By the time Unilever first invested, the brand had generated $15M in net revenue since its launch. Alliance joins with a track record of backing category winners like Siete Foods and Vital Proteins. Total capital raised now sits at $27.3M. Founded in 2022 by Dan McCormick and Sienna Mori, the brand targets a shifting creatine demographic; sales to women jumped 320% in Q1 2025, and Create Wellness is positioning the supplement as a daily wellness product rather than a performance stack. The brand currently sells through Vitamin Shoppe, GNC, and Target, and plans to direct the new funding into expanding retail distribution, investing in consumer education, advancing product innovation and additional marketing