Michael Eckstein 😁

We're live! Build your best ever rugby league XIII at 27-0.com.au.

For me, it’s clear. Ange needs to be the next England manager.

As of today, you have access to Insights in Buffer! Your numbers can tell you a lot, but not always what to do with them. Buffer Insights helps close that gap. It reads what's working across your channels and suggests what to try next, you can act on right away.

@newygef @clem_cassidy @scplaybook1 actually yeah you're right. Cracked the top 50 this week!

@Mike_Eck @clem_cassidy @scplaybook1 You were already top 100

Round 19 Update: It happened… The one where we cracked the top 100! @scplaybook1

🆕 Now in beta: track and reply to mentions on @x

We made this website together in one afternoon using Claude Code. animalfights.live

Him: "hey dad, who do you think would win between a jaguar and grizzly bear?" Me: "hmm, what a fascinating thought experiment! Perhaps a grizzly bear?" Him: "wrong, it's a jaguar" Me: "oh. ok."

If you have a boychild aged somewhere between 4 and 7, you know that they have a curious mind and a penchant for violence. My 4 year old is particularly obsessed with how various animals would fare against each other in a duel to the death.

Ok @hidingelephant is very cool 🐘 It's an AI design workspace built by designers, for designers. The founder came from motion design, loved AI's speed but hated how little control it gave him, so he built what he wanted: image + video generation with proper vector tools and precision editing. They built on the Buffer API, so once a design's done, you publish it straight to your social channels. No exporting necessary.

Is this good? It's my first time playing NRL supercoach

We analyzed 52 million posts across every major social media platform to find the best time to post in 2026. The data threw up some genuinely surprising patterns... 👀

@scout_aussie He looks a class above Irvine

Aiden O’Neill had another excellent first half. He needs more help in midfield.

@simonhill1894 @JonChampionJC Agreed. Him and Martin Tyler the best to ever do it.

A pleasure to listen to @JonChampionJC (& Ally McCoist) on comms for France v Sweden. Jon is easily the best English language commentator on the planet imo. Economy of words, no hyperbole, lets the game breathe. 👌

For most of my time building Buffer, I've felt called to be generous in the product, pricing, and our customer service. I simply believed it was the right thing to do, and in many ways that's enough of a reason. Over time, I've realized that not only does generosity feel great, it's also a strong strategy. Freemium was perhaps our original expression of generosity, and is one I've enjoyed doubling down on in the past few years. Giving away a meaningful part of your product for free is an inherently generous act: you give up revenue you could collect today. But it's also a strong strategy and for us has led to long-term sustainable growth. A great free plan leads to more overall users, which drives word of mouth, builds a stronger brand, and steadily grows a pool of users who reach our free plan limits over time and upgrade. One of my favorite acts of generosity happened in 2025, when we proactively cancelled the subscriptions of customers who hadn't been using Buffer. Recently, we launched our API on every plan, including free. Another way to think about a strategy of generosity is taking an approach of under-extraction. One of the ways I sometimes think about it is: if Buffer was acquired by a Private Equity firm (don't worry, that won't happen), how many immediate changes would they make to extract more revenue? The longer that list, the more differentiated we are from purely growth-focused competitors. I love how Tobi Lütke from Shopify put it: "Your customers notice if you're going into value extraction." The way he describes his job is inspiring: "adding as many levers as possible to the room and then not pulling any of them." Our ability to be generous is directly connected to our ownership structure. We do not have pressure for short term growth and results. We can utilize this advantage to lean further into generosity. Many of our acts of generosity are decisions that would never enter competitors' minds, and would almost certainly never get board sign-off. This is also why I'm comfortable sharing this aspect of our strategy: it's very challenging for others to encroach on this position. And ultimately, if more businesses felt pressure to be more generous, I'd see that as a great contribution for Buffer to make.

@ShamsCharania The growth and legalization of sports gambling is the worst thing to happen to sports this century

Funny twist of fate that the Australian soccer team is coached by Gregg Popovich’s son

Thank you to all the builders using the Buffer API! 👏 We have a live dashboard of API metrics at buffer dot com slash api-metrics 👀

Jordy Bos top speed of 36.7km/hr against Türkiye. Some other peak speed comparisons 👇 Usain Bolt: 44.72km/h Avge Olympic Finalist: ~41.00km/hr Nestory Irankunda: 37.02 km/h Kylian Mbappé in Qatar: 35.30 km/h

We've got 'em rattled boys.