Michael Feeley

How I grew my first $100mm business: - Identified a first-to-market, industry-changing idea - Copied it - Got to market second - Built industry-changing tech as differentiators - Sold on those differentiators - Raised VC - Hired people smarter than me and learned from them

Ended #Marketecture with a great @jefftgreen and @aripap interview. One for the ages!

@RioLongacre Agreed!

@mikefeeley RampUp did not disappoint this year. I don’t care what anyone says, it’s officially one of the adtech tent poles.

#RampUp is a wrap! Thanks to Scott Howe and team for putting on a insanely productive event. Can’t wait until next year! Off to #MarketectureLive!

I am looking forward to seeing everyone at @LiveRamp's #RampUp next week in San Francisco!

Trillion is hiring! 🚀 We are looking for a hands-on Data Engineering Manager to build, lead, and actively contribute to Trillion’s AdTech analytics and reporting platform. For the complete job description, please visit: trillion.com/careers-au-rem… If interested, please fill out the form on the above page, or feel free to reach out to me for more information.

@douglauretano @EricTilbury_RTB Upwards of 50%.

@EricTilbury_RTB This is already happening...but what's actually crazy is the size of the margins being taken, enabled by SSPs that only care about shifting spend from competitor SSPs.

What’s crazy is that with curation and sell-side decisioning, a really good programmatic buyer could do some damage in the form of consulting. I promise you this, a buyer that really knows what they are doing with just a curation account can outperform most entire programmatic orgs in terms of value add from programmatic ads.

@HatesAdtech Fantastic. Maybe performance will actually finally defeat platform fatigue.

News flash for those of you who don’t realize it — ssps and challenger dsps love adcp because it removes the human element from channel allocation. Which means all of those dinners spent wooing agencies to consolidate on 1-2 dsps get flushed down the toilet if it succeeds — because the whole “I don’t want to manage multiple dsps” reality gets turned on its head. An agent will manage 300 dsps if it drives superior results.

Kicking things off at #MarketectureLive! @AdtechGod ®️ @marketecturetv

@airgups23 I wonder how much of those non Big 6 swings are a result of loss/gain from just StackAdapt?

Underdiscussed aspect of TTD's recent decline: HoldCo decline. TTD built its business on empowering HoldCos to make money by spending time in platform and billing their clients for it (the FTE model). AI is killing the FTE model.

@tkawaja The picture is a lot less complicated.

An accurate depiction of the digital advertising supply chain

PMP SOV deals are not exclusive inventory. Stop it.

I am really excited announce that I am now representing this beauty!

@helpwebhosting is revving up with @ShellVPowerRT team drivers Brodie Kostecki (38) and Will Davison (17) and looking forward to a successful 2025 season. "We are excited to partner with and help the DJR V8 Racing team!" - David Warmuz, CEO, Help.com

@obviceo Growth deck

Just finished my 67-page slide deck on how we scaled Obvi to $100M in 5 years with just 11 people. What you’ll find inside: - Our negative cash conversion cycle strategy - Creative frameworks that actually convert - Email campaigns driving 7-figure revenue - How we got into Walmart + 10,000 retail doors Like and reply "growth deck" and I'll DM you.

@BrettFromDJ 3798

I'll pay your mortgage if you guess the number of Figma layers used on this Ferrari. Mortgage/rent statement required. Must be following me. Comment number below.

@Adtechfather A few.

@mikefeeley 50%? Which partner?

Some SSP's take 50%. The ones that are willing to provide log level take rates are the ones you should be working with - nothing to hide.

@sawickipedia I believe it. Insane.

@mikefeeley When I ran Zemanta - we offered logs to our advertisers - never got asked for once (they were very handy for NHT credits w/ SSPs tho)