Mark Kaigwa

Since 2024's #RejectFinanceBill protests, @nendo254 has tracked different online reputation crisis situations and seen a trend... Kenyans are less forgiving for institutions but still expect more from brands, businesses, and nonprofits. When accusations, complaints, or issues are raised, they take the side of the individual over the institution. I break it down in this first of 3 video series ahead of our free webinar tomorrow: Wednesday 24th September from 1:00 PM to 2:00 PM GMT +3:00 on Zoom. This video covers the most forgotten type of crisis, the internal one inside companies that people outside never hear about. zoom.us/webinar/regist…

Kenyan banks are improving CX scores, yet customer conversations tell a different story. Dashboards show outcomes. Customers reveal causes. On 28 Jan, Ajua x Nendo unpack where loyalty quietly erodes and how to act before attrition shows. 28 Jan | 11 AM EAT luma.com/ypm24x7e

Most Fintechs are obsessed with the download. They’re winning the battle but losing the war. In African markets, visibility gets you noticed, but retention gets you paid. At Stax, we prioritized belief over vanity metrics. The result? Sustainable scale. Read the framework: [nendo.co.ke/work/stax] #Fintech #Nendo #GrowthStrategy

@mattstasoff the deck lives! had your notis on waiting for this...no pressure!

this is how it starts

The second I heard @SPressfield's voice after listening to the audiobook of Turning Pro, I sprang out my seat. The War of Art is the #1 most recommended book I share with people. Also time to...*blows dust off book cover and picks up pen* get to work.

@emollick Ditto. My most frustrating fear with Claude and why over the years I've diversified back to ChatGPT+ as it got better and now to Gemini 2.5 Pro (for work) for long context chats. Claude has great context and projects but even on the Max plan this is a fear I still hold.

Claude's unwillingness to continue conversations after the context window is full is very frustrating. I am okay losing early context if I am working interactively on a project & making progress, I am not okay with suddenly being cut off and being forced to start a new chat.

What do Kenyans do with ChatGPT, social media, the internet, and mobile phones nowadays? I'll be on @SpiceFMKE with @KevMatara at 7:00 PM GMT+3:00. We'll talk about @nendo254's insights on the attention economy, AI, and more. 94.4 FM in Kenya with their web livestream.

AI can remix the best of Kenyan ads. But culture isn’t coded, it’s lived. From matatu taglines to mutura at 8pm, creativity here is about soul, not just data. 👉 Would you hand your next campaign to a chatbot?

Learn more (today) at 1:00 PM on the crisis of a business can be: Internal, e.g. sensitive leaked documents going public Externa,l e.g. negative press/media coverage from mainstream media. Both need different ideas and solutions, which the team @nendo254 and I will cover later in our webinar, link below. zoom.us/webinar/regist…

3 days left. Learn how leaders detect risks early, respond with confidence & recover faster after crises. Join Nendo’s Crisis Webinar with @MarkKaigwa. 📅 Sept 17 | 🕐 1 PM EAT 👉 lu.ma/78mx89j5

Even in 2025, there are so many 'basic' lessons about how large brands are making mistakes on: 1. What they track 2. How they measure 3. What they invest in African customers are putting out millions of public data points when speaking to each other, and all it takes is real social media listening, not just monitoring one's own mentions. With #AI now, the things we can do with sheng, slang, vernacular, and tracking have us @nendo254 doing things we could only dream about years ago. Exciting season ahead, lots more from us to come.

Today we're announcing Integrations, a new way to connect your apps and tools to Claude. We're also expanding Claude's Research capabilities with an advanced mode that searches the web, your Google Workspace, and now your Integrations too.

If you're hungry for insights on 1. Social media (TikTok vs. Meta) and why this is a pivotal year for both with history in the making. 2. AI (Why ChatGPT as a top 5 website in Kenya and other African countries) 3. Marketing, Comms, and Busienss Mistakes (what does & doesn't work in 2025) on the African continent, I unpack as much of @nendo254's insights as @moseskemibaro and the team at @semabox had time for in this podcast. Enjoy!

What is @Nendo254? We find out this from Founder and Managing Director @MKaigwa Catch the full episode 14 of the AfriCAN Do! Podcast on YouTube and Spotify

Welcome to Episode 14 of The AfriCAN Do! Podcast. Our name, AfriCAN Do! is both a statement of ability and intent as well as a call to action. This week, we're diving into the dynamic world of African digital transformation with the insightful @MKaigwa, the driving force behind @Nendo254. Mark and his team are masters at decoding the "uncommon sense" of Africa's connected audiences, helping businesses navigate the complexities of this vast and diverse market. In this episode, we explore: Decoding Africa's Digital Landscape: Learn how Nendo leverages data from millions of mobile and internet users to uncover valuable insights into consumer behavior across 54 African countries. The Power of "Uncommon Sense": Discover how to understand and connect with Africa's connected audiences by looking beyond conventional wisdom. Digital Growth Strategies: Gain practical advice on how to build successful digital strategies for African markets. The Future of African Consumers: Explore the evolving habits and preferences of Africa's growing digital population. Using Business as a Force for Good: Hear Mark's perspective on how businesses can contribute to positive social impact in Africa. This episode is perfect for: Entrepreneurs and business leaders looking to expand into African markets. Marketing and technology professionals seeking to understand African consumer behavior. Anyone interested in the future of digital technology and innovation in Africa. Those who want to know how to use data to better understand African markets. *Join us as Mark Kaigwa shares his expertise and insights on navigating the exciting and ever-changing landscape of Africa's digital future!* *#AfriCANDo​ #MarkKaigwa​ #Nendo​ #AfricanDigital​ #DigitalTransformation​ #MarketingAfrica​ #AfricaTech​ #ConsumerInsights​ #DataDriven​ #InnovationAfrica​ #BusinessAfrica​ #AfricanEntrepreneur​ #DigitalStrategy​ #MobileAfrica​ #InternetAfrica​* *Watch the full episode on YouTube and/or Spotify!* youtu.be/72gGKhtScAU?si…

Excited that I’ll be joining an amazing group of artists and storytellers as a 2025 #Sundance Film Festival Jury member! Look out for the line-up! @sundancefest

💻 Where: Zoom 👉 Register now if you haven’t yet: us06web.zoom.us/webinar/regist… Don’t let these mistakes cost you your customers!

🔔 Reminder: Tomorrow’s the Day! Ready to transform your digital CX? Join us tomorrow, December 11th, 2024 at 1 PM (EAT) for our FREE webinar: 7 Common Digital CX Mistakes & How to Fix Them. Don’t miss out on actionable insights, case studies & strategies to boost your CX.

It probably saves me hours each month rather than typing them out each time. The learning curve was there, but really glad it does the job and even glad to be using @Superhuman's email snippets feature for pre-formatted mail templates, too. What tools do you use to save you time?

@TextExpander @Nendo254 After +5 years of using @Textexpander, I recently switched to Rocket Typist because I have a @SetApp membership, which comes included (instead of paying for it like other monthly software subscriptions).

As a knowledge worker, you forget how tedious or time-consuming it is to repeatedly type, remember, or copy-paste the same exact information in your workflow. Here's a thread of how I've moved from @Textexpander to Rocket Typist recently.