
Daniel Graham
994 posts

Daniel Graham
@mrdanielgraham
Product | Software | Fintech | Startups


Young software developers.

grok weighs in on using hashtags on 𝕏 💀



Every PM knows the classic documents: 1-pagers, PRDs, user story maps. But there are a ton of other kinds that can help radically clarify ideas. Here are 6 of my favorites + when and how to do them. Try them out to make better product decisions (and impress your boss).

Every PM needs to give an exec presentation sometimes. But many suck at it, wasting the chance to be noticed. 3 secrets to turn your presentation into a clear, compelling story: 🧵 1. Use the SCQA Framework 2. Use the Pyramid Principle 3. End with a brief summary Now in detail: 1. Use the SCQA Framework The SCQA Framework is used by the biggest consulting companies like McKinsey & Company or PwC. The acronym stands for: - Situation: Describe the current situation and set the context for your presentation, e.g., "Meta has 51.19% of the social commerce market share." - Complication: Clearly state the problems and challenges in that situation, e.g., "The new generation prefers TikTok, and the company's growth slows down." Explain why the presentation is needed. - Question: Explain what problem you are trying to solve, e.g., "How we can get back on the path of rapid growth." - Answer: Provide the answer, which will be the main part of your presentation, e.g., "We should invest in the metaverse" (I don't believe that, it's just an example). Before providing an answer, tell your audience why they should care. Set the context for what you are going to say. It's essential. Now you have their attention, and they can understand your message easily. - 2. Use the Pyramid Principle to structure the Answer Start by providing the answer \ main idea. Support it with additional details and information. For example, each line below can be a separate slide: Slide: We should invest in the metaverse Slide: -- We should invest in VR devices Slide: ---- VR devices details 1 Slide: ---- VR devices details 2 Slide: -- We should invest in VR apps Slide: ---- VR apps details 1 Slide: ---- VR apps details 2 This will make your answer crystal clear. - 3. End with a brief summary - Shortly restate: Situation, Complication, Question - Shortly summarize the Answer - Tell them what the next steps are (call to action) - Plan time for questions and answers - If you liked this post, pay attention to its structure: - Situation: PM needs to give an exec presentation (...) - Complication: But many suck at it (...) - Question: How to easily turn a presentation (....) - Answer: SCQA Framework and the Pyramid Principle This will make your presentation clear and compelling. Try it at the first opportunity so that you don't forget it. Hope that helps. What are your thoughts? - If you liked this tweet: 1. Follow me @PawelHuryn for more 2. RT this tweet to share it with others You might also join 9K+ subscribers and get 1 actionable tip for PMs every week: huryn.substack.com















