Nat

Don’t forget, X is a bubble. 90%+ of the population barely knows about AI let alone uses it on a daily basis even close to its potential.

More AI every day just makes us crave real, human creativity and innovation more. Soon it’ll become noise & brands will pay big bucks for people, not computers.

Only cool people can reply to this

@KevinSzabo14 Writing is not easy !!! People find out the hard way

Everyone wants to be a copywriter and earn $10,000/month. But nobody talks about the struggle it takes to become a good writer. If you’re starting because it’s “easy money” You’re in for a treat. Because 2 hours a day for 2 months won’t get you anywhere, it’s BS!

@1ssve Feeling more like a popular opinion

Unpopular opinion: doing absolutely nothing at work is more draining mentally than being busy at work.

@omooretweets New fear unlocked ty

We are unprepared for how quickly the world is going to shift from marketing to people -> marketing to AI agents

@briandelucia @JamesonCamp Also it doesn’t leave a lot of room for recurring revenue, sounds like something that’s one and done

@JamesonCamp We must build more capacity in people!

There are 10k people selling “ai implementation” But how many of them have actually ever in their lives built a successful business, know how to figure out rev ops, management, back office, workflows before And truly owned a P&L Maybe us and 2 other firms here

@DrSuneelDhand The gap will increase for sure

I have a theory about AI that nobody is talking about: It’s going to make smart people way smarter and dumb people way dumber

Me asf

@yacineMTB Yessss preach!! You gotta go out there and get it

Everyone is so full of shit. You can get so far ahead in your life by simply just not being full of shit. So many people saying Lets Build but have never built anything in their life, never wanted to build anything in their life. Complain of a lack of jobs but can't get shit done

@aalachimo @zarazhangrui This is it

Exactly. AI doesn’t reduce work. it expands it. It gives you speed, not boundaries. Faster coding → more features Faster content → more campaigns Faster insights → more experiments The trap: thinking AI = free time. Reality: AI = amplified responsibility and output. The only way to actually relax? Decide what not to do.

Almost every AI power user I know is MORE stressed and busier after using AI, not less What people thought AI would do: 10x productivity so that we can finish work earlier & relax more What it’s actually doing: 10x productivity so that we end up with 20x more things to do cos of the sheer possibilities

@iamshackelford Painfully true

The bar for brands is embarrassingly low right now. - One email in the welcome flow - One email in abandoned cart - One email in post-purchase That's the whole "my email program." An entire customer support team that doesn't know the product and lives offshore. Running traffic to a homepage that isn't optimized like a product page. Not investing the time or effort to scale off images alone. If you're doing any of these, you're leaving money on the table that someone slightly less lazy is going to pick up.

@IAmAaronWill It’s the gateway!

Do yourself a favour. Make just $1 online. Not because it's a lot of money. But to show you that online income is very real. And once you nail that initial process of earning that $1. The next $1 becomes way easier. Trust me on this one.

I’m on board with this

@benradack What are some telltale signs/metrics you see that scream the budget is spread too thin?

Consolidation isn't sexy but it fixes 80% of struggling accounts. Every time I audit an account that's underperforming I see the same thing. Too many campaigns. Too many ad sets. Budget spread so thin that nothing has enough data to optimize. So we consolidate. → 6 campaigns down to 2 → 10 ad sets down to 3 → Same spend, fewer places for it to go The results are almost always immediate. Meta has more data per ad set. Budget concentrates on what's actually working. You stop bidding against yourself. It's not a fun move. Nobody wants to hear "turn stuff off." Everyone wants to launch something new. But sometimes the best thing you can do for your account is make it smaller.

@benradack Most time consuming and annoying but most payoff

Stop spending 2 hours optimizing your campaigns and spend that time making better ads instead. More ads Lets optimizations More testing

@pingu4ll Submission

what is it called when you can't take it anymore but you keep taking it

@lilyraynyc Never thought of that use case!

Just had Claude Cowork go into a folder full of images with generic filenames and rewrote them to be descriptive before uploading them onto a site and the output is perfect. 10/10. 👏🏽👏🏽

The thing is, setting up automations takes time. Running ads and optimizing takes time. Prompting AI takes time Troubleshooting workflows takes time. Could everyone do it? Sure. But like most service providers, they exist because the client doesn’t have time (on top of potentially knowledge.)

@JamesonCamp So much for saving money 🤪

@nat_snacks 1000000% I’m at $800 a month on it ha

Just canceled ClickFunnels, Circle, Webflow, and Notion in the same month $600+ month in SaaS. Gone Spent probably $20k+ on these tools over the years. Was loyal to all of them Manus builds a better funnel in 20 minutes than what I spent hours dragging and dropping in CF. Better design. Better copy. Actually understands the offer SaaS isn't dead. Most people will use these tools forever But there's a growing group of us in this corner of the internet quietly canceling everything and rebuilding it with AI in an afternoon Kinda wild to mass cancel tools I used to think were essential...