NAT

Lead Magnet Landing Page (Client) 🎥 @jimkroft - gifted filmmaker, artist & now turned soloprenuer. We got him: • $400+ revenue • 147+ subscribers • 16+ paid subscribers We created a landing page that converted visitors into loyal newsletter subscribers. THREAD 🧵🧵🧵

This is one of YouTube’s greatest storytellers. In 6 years he’s gained 460,000,000 views. Between June 2022 & July 2023 he produced 15 consecutive viral (1M+) videos. Zac Alsop is actually a GENIUS. Latest vid breaks down @zacalsopp strategy: youtu.be/rXc4yZXmx2I?si…

@ryanjamesbolton Sure! Let me know what it is & what the video is about 👊

@ryanjamesbolton No problem! What is it that you’re building? What’s the video actually about it? I might be able to help you come up with a more interesting title :)

@ryanjamesbolton 2nd one :) Simpler is always better, especially if you want people to understand the story behind the thumbnail at a quick glance. It also shows a stronger visual of ‘building’ something. Looks more unique too. What’s the title btw?

@Phil_Sledge Thanks Phil, I appreciate it!

@nathanielhall_ Well done Nat - just watching one of yours now

First time I’ve seen one of my videos do this. It only takes one video to blow up your channel. FYI - Authentic content works.

I think it all comes down to the ‘why’. If people are in it for the views & vitality, then they’ll likely never reach true satisfaction. But if they do it to level up themselves or others then there’s deeper meaning & fulfilment. It’s about how valuable you make yourself & the value you add to others.

Is content creation the new rat race?

If you fancy checking the video out: @nathaniel_hall?si=dEL49yHXNW-6DmcU" target="_blank" rel="nofollow noopener">youtube.com/@nathaniel_hal…

Awesome waking up to this. From a 10/10 to a 2/10. Just a change in the title. (Explained in comments)

The video was stuck at 12 views for 12 hours. But I knew it had the potential to perform. It was just packaged wrong. Previous title: “How to Hook Viewers Instantly with a Killer YouTube Intro” Current title: “The Psychology Behind a Killer YouTube Intro” Why change it? In recommended people saw: “How to Hook Viewers Instantly with a Killer”… A killer? A killer what? It’s not that intriguing. And it’s a little confusing. Killer can mean good or bad. So I needed to give people a short enough title that told them what the video was about without giving too much away. Now over 90% of the views have come from the recommended section on YouTube. If your video isn’t performing well: • Optimise it for recommended • Shorten the title (less than 50 characters) • Provide enough clarity The algorithm doesn’t hate you. Your packaging just needs to make sense to your audience for them to click on it.

@hakukonevelhot To capture 100+ million views with each video is a ridiculous achievement. Just shows that what he did in the early days laid the foundation for his success.

One of MrBeast’s 1st viral videos was of him cutting a table in half with a plastic knife. I wouldn’t do this. But that’s the whole point. People watch videos of: • Things they’d never do • Others doing the hard work • New ways of using common tools Just do something someone would never do by using a tool or system in a new way.

@bradsmith That’s exciting. What’s the video about? Have you got an idea of how to package it?

@nathanielhall_ I’m going to be switching up my video next week in hope to bring a broader audience while still keeping it business related. Hopefully it helps

It took him a whole weekend & a bunch of friend to cut through it… Want to make the best videos possible on YouTube? Got some videos to help you out: @nathaniel_hall?si=VvGo4UA1H8tu7yJA" target="_blank" rel="nofollow noopener">youtube.com/@nathaniel_hal…

For people wanting to see this in action… I made a video I thought was great. It performed terribly. Bad packaging. Once I updated the title & thumbnail this happened (it’s still getting views):

You might have some banger videos. But your packaging stops the views. How to revive a great video: • Update the thumbnail • Change the title • Make them clickable You need to focus on making your audience so curious they NEED to click your video.

YES!!! This is the best news I could wake up to. I’ve got access to A/B thumbnail testing for YouTube & I can upload 3 thumbnail variations. Excited to test this out today.

@bradsmith Definitely. I’ve been using it every day for the past week. Been analysing the tweaks big creators are making to their thumbnails & titles so I can start to think a little more like them.

@nathanielhall_ Awesome! Do you think you'll use it?

YouTube is about to change forever. MrBeast has launched Viewstats. A tool that analyses: • A/B tests • 1 out of 10s • Competitors For any video on YouTube. You can see when a channel has changed a title or thumbnail & how it impacts views. See how it works in the video linked below.

A breakdown of MrBeast’s $2 Million tool (changing YouTube FOREVER) youtu.be/CWCVzWrUmxQ