∩@zachpogrob
The mission of Aura- make it easier, more beautiful, and more customizable- to share your workouts with the world.
100's of millions use apps like Strava, Nike Run Club, etc. to track their workouts.
10's of millions (maybe ~100?) use apps like Instagram, Twitter, and Tiktok, to share their workouts.
Our goal to start- is giving creative tools so that second behavior- sharing- becomes an art form of it's own.
And as a byproduct- I believe if you make training more creative and public- athletes want to train more.