Bor Feng

@JustJerry121 anything but diving into the nitty gritty

@theborfeng The “just send pricing” one usually means they’re shopping before the problem is named.

4 things a founder says that tell me they'll fail at email marketing: ❌ "Our list is from 2-3 years ago" ❌ "We don't run ads right now" ❌ "We're hoping email turns things around" ❌ "Just send me your pricing" (before I've even audited their account) Email doesn't fix a business with no momentum.

Ecom founders who are gmi: - obsessed with the product - already have pmf - email list is growing - invest to win The rest = ngmi

@enjojoyy until it's time to take midnight calls 🤡

you need to be south-east Asia maxxxing: - wake up at 10AM - work at home while the sun is high - go out at 5PM - swim in a waterfall/sea - eat a lobster for 10$ - drink a coconut for 1$ - socialize a lot - forget you ever experienced depression

@matchayuma Meanwhile an asian guy is figuring his ass out trying to move to europe (after going nomadic across asia for almost a year)

i need to move to Asia immediately man it’s the elite continent i don’t wanna go back to Europe man

@maxwellcopy The last line is so relatable 🤣

Growing up is realizing email doesn't mean shit for retention compared to things like greta product and new product launches. I was looking at retention cohorts for a beverage brand recently. They hadn't released a new flavor in over a year. Pulled up their repeat purchase rate across different cohorts... and every single one spiked in the same month the prior year. That month was when they dropped new flavors. They haven't come close to those numbers since. Many brands actually winning on retention right now are all doing the same thing. → Grüns even though they have one core SKU does a limited edition flavor drop every quarter → Dr. Squatch comes out with a new collab practically every week → Fashion brands are constantly releasing new products even though the old ones still sell fine You can optimize your flows and campaigns all day... but real retention is product development. A dinky little cross-sell flow in Klaviyo is going to do jack shit compared to giving people a new reason to come back.

It's 2026 - your popup is collecting JUST emails. Email click rates is anywhere between 1-5%. Meanwhile SMS could hit 10-40%+. You're leaving the highest-engagement channel you'll ever own on the table. All because nobody on your team wants to spend 5 minutes editing a popup.

@nattsaro Do you go to the gym or just run

getting that annual itch to run 100k+ ultras again

"Sending 3-4 emails a week will annoy people." People who care about your brand WANT to hear from you. The ones who don't will unsub either way.

55 ecom brands. 5 issues - all fixable in under an hour. ✅ Add SMS as step 2 upgrade ✅ Concrete offer > "newsletter" ✅ Build the missing form ✅ Cut extra fields Most brands have at least one of these problems live right now. Audit your own. Save this.

🟠 Issue #5: SMS step uses the SAME OFFER (6 of 55 brands) Email gets 10% off. SMS gets 10% off. No reason to give a phone number. 💡 Position SMS as the upgrade. Email: 5% off. SMS: 10% off. Margins stay the same. SMS becomes more exclusive.

Just audited the popup + footer optins of 55 ecom brands - Every site had a chance to grow email + SMS daily from organic traffic. But most are leaking signups in 1-3 places at once 🥲 👇 The 5 most common issues + how to fix each below

Hormozi emails his list every single day. Most people send 1x a week and think it's "too much" 🥲 It's not about frequency - it's about whether an email is worth opening. Make it relevant. Then send more.

@jlarkin353 There’s no straightforward way to exclude a segment directly in flows You can only do that manually, criteria by criteria If you have 10 criteria for a segment, it’ll be a headache but not impossible

Fun fact: it’s not possible to exclude a segment from a flow in Klaviyo. I pay $30k a year. You would think they would grab an auld claude sub for the lads in engineering?

"What if people unsubscribe?" Good. Let them. An unsub is a person who was never going to buy. Your job isn't to keep everyone. It's to email the people who actually want to hear from you.

Your best salesperson works on a shift. Your email flows don't. Welcome series, browse abandonment, abandoned cart - all selling at 3am while you sleep 😴 If you don't have flows running, you're leaving the night shift unstaffed.