nick

why does every ‘DTC tech stack that took us from 0 - 8 figures’ tweet go viral?

@Chandler_Mktg @MikeJanela 100%

@MikeJanela @nckdoren think this is for you

Some big Mets news that might’ve gotten lost in all the shuffle of opening weekend: the Team Store at Citi Field now sells full velour tracksuits

@PhilKiel what about 1 dc/1dv?

If you’re on Click only then yes your performance may look worse. Because what Meta classes as a Click is now just Link Clicks. Your Click only used to include any click on an ad.

@PhilKiel @ConnerFleming13 Should we be expecting reporting for those ad sets to fall off? say they are on 1/1 (old) If you theoretically were getting a lot of 1 day engage in that old 1/1 setting, will reporting drop off unless you dupe the ad sets and change?

@ConnerFleming13 Correct you can’t edit attribution for existing ad sets.

From Meta, how to add the new 1 Day Engage-through to your account: - Hover over Standard attribution selections and click Edit. - Under Click-through, select 1-day or 7-day. - Under Engage-through, select 1-day. - Under View-through, select None or 1-day. Complete the rest of your ad and click Publish when you're ready.

@herrmanndigital If a legacy ad set is on 1 day click / 1 day view, and you now have the option to do 1 day click / 1 day engage / 1 day view in new ad sets, is the old legacy ad set (on 1/1) not counting the 1 day engagement actions? do we need to duplicate and change?

Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was likely you were updated. Go to your attribution settings and if you see this you're on the "new" attribution. My questions are how this is going to play into optimizations. Now that Meta is reporting less conversions on "link clicks" will that impact performance and learnings? I feel the comms on this were extremely vague and poor by Meta.

@larasupplychain would like to try this!

I built an app that lets you upload your 3PL invoice and automatically flags anomalies in charges based on two things: market benchmarks and your contracted rate cards (if you upload them). We’ve been testing it with one client and caught around ~$1K in overcharges from just one invoice with 100 line items, not bad. Nobody's auditing 100+ line items in their invoice now. Then it helps you draft a dispute email. BONUS: It lets you watch my youtube video while crunching the numbers (lol) I also mentioned this during my interview with @andrewjfaris. If you want to try it with your own invoices, DM me, I’m happy to share the link for beta testing. *sample below

@heyitsalexP @ecomjeg repeat rate in what time frame? 6 months as well?

@ecomjeg For repeat rate: anything <21% = merch issues 30-35% = excellent 40%+ indicates you're not scaling hard enough For AOV: varies more by category 2x AOV by month 6 is excellent

"Is my retention good?" starter pack: Repeat rate: what % of new customers come back 6 month LTV: what % of 1st purchase AOV do you make back within 6 months? Both monitored by monthly new customer cohort

@RomanEcom TRACTION

Just wrapped call w/ founder who wanted me to invest in his D2C business. I gave him different advice and a potential solution that's way cheaper (at bottom) Business owns him, not vice versa. 2025A: $17M rev, negative EBIT 2026F: $30M rev, <5% EBIT Key stats: - 21 day production lead times - Terms: 30% deposit, 20% on delivery, rest NET 30 - CM2 70% - High-cost debt (20%+ APR) - 120+ SKUs, no sell-through or per-SKU interest allocation - Factory solid (>30 mo relationship), unbeatable COGS-quality - Shipped from China to the consumer globally Recommendation: - Give factory 10% equity - Switch to consignment + EOD Friday payments for sold goods to remove cashflow constraints - Visit factory quarterly (4×/yr) I also shared how to prep 7 slides for supplier meeting. If post gets traction, I’ll recreate slides here as template. Just comment TRACTION. I need at least 100 lol I think he’ll succeed. He's smart and he is clearly a winner. Website for his category was 10 out of 10.

@oliviaakory @codyplof ❤️❤️

Nick Doren was one of the founding members of our customer success team. I met him here on dtc twitter and he is actually the one who suggested I demo Haus for @codyplof back in the day. Nick was so good at his job and with customers because he was quietly bootstrapping an e commerce business of his own and understood what it meant to be an operator. And now his business has grown so big that he’s leaving to pursue it full time. I’m so proud of him and cannot overstate how much he’s meant to Haus over the last few years. Thank you for being my partner on this crazy ride @nckdoren. Nick’s too humble for the podcasts and shopify screenshots so I’ll have to do the bragging for him. Operators titans - you’ve got your next guest!

@iamshaanarora Amazing win, congrats

This feels surreal to say. Alia has officially been acquired by Dotdigital. There were a lot of nights I pictured writing this post. [more emotional parts below, but I need to first talk to our customers and partners before anything else] NOTHING will change for our partners and customers. We're not asking anyone to move their ESPs to keep working with Alia. If you have Slack channels with us, those channels will remain and you'll still keep your current CSMs with us. Our same commitment to customer support and customer success for our customers and partners will still be there in full force. We're not done building Alia by any means. Our team and product are staying intact. And we're excited to build and move quickly as we've always done, but now with the resources of a much larger company. - I want to first express gratitude to my co-founding team. Cory, Bill, and Jake have challenged me every single second of this journey and I appreciate it more than they'll ever know. I try to read more and listen to more podcasts so that I can understand what they're saying when they're chatting to eachother at work. I'm forever indebted to them, and I'm excited to keep building with them for a very long time. I'm extremely grateful for the broader Alia team as well. I know that we ask a lot and that we're not the most typical company in many respects, but I'm damn proud of you all and your commitment to the company. I'm very grateful to my family for the unwavering support and all the thoughts and prayers they've been sending since we started this whole thing four years ago. When I asked my parents if I could live with them after college and work full-time on my crazy idea that had no funding or revenue, they didn't hesitate for a second. Living at home with them when our company had no money gave me the chance to ground myself and work as hard as humanly possible. My parents have supported me and given me space when I needed it, and I appreciate them dealing with me when my mood swings based on the revenue growth of the company on a week-to-week basis. I also want to thank my friends for supporting us and caring. I know we can act crazy sometimes about this company and I appreciate you bearing with us. Thank you to Dotdigital for trusting us and our mission. We’re just getting started, and we’re thrilled to build the future side by side. Cory and I first started building Alia four years ago when we were 20 years old, both interns at a bank. Being able to celebrate this with the same person who I've been with since the start is a feeling I can't put into words. Oh, and by the way, we didn't take a dollar of outside funding to build Alia. As I'm holding back tears, I'll conclude with this: I've been posting almost every weekday since January 2024 on LinkedIn and Twitter. And, at least once a week since then, I've dreamt of writing this post and how it'd feel to write it. It feels better than I could've ever imagined.

@Shwinnabego economics for number 2 don’t work

Assuming you’re building a CPG brand (consumable product), which of these the two options are you going with: 1. $60, 30 day supply 2. $20, 10 day supply Assumptions: - you have to choose one - meta is a big part of acq strategy

@codyplof ❤️

Today was a great day. 1. My son is walking 2. I pushed my first PR to the JRB Shopify site. Will have a new lander live tomorrow designed and developed entirely by me/ Claude.

@chuckiegregory @jackofecom

Looking for an email designer that can work on a per email basis. Hmu. Please send example emails you've designed and your per email design price. Hiring asap based on those.

@oliviaakory Honored to make your timeline

Haus team does Miami Beach. Love this crew!

@damccormick13 would love to try Dan

Create is launching a new product category in the next ~month. Very bullish on it. Has been part of my daily routine for months now, but we need more mouths sampling it before launch. DM me to get some.

@ecommmoose @chuckiegregory link

Did a pod with Primal Queen co-founder @chuckiegregory We went 1.5 hours deep on: • The rise of Primal Queen • Subscriptions • Creatives • Exits • & everything in between $0 → $100M+. If you’re in ecom, this is a must watch. Like + RT + comment “LINK” and I’ll DM it.

@johnhickey1970 @LiveRecover @ChrisLangSocial would love to see

A few months back, our Facebook ads tanked over the weekend. Spent an hour hunting around..... trying to figure out what happened. found it. One woman. 40 something negative comments. Spread across some of my best facebook ads. (@liverecover and @ChrisLangSocial fixed that) She was pissed we sold out of a pair of shorts she wanted. what we do everyday. lol Make tee shirts and create angst. 99% brands would kill for this....instead they do "limited time 40% off" ....what most brands get wrong: They launch products and hope for the best. warehouse filled with dusty boxes. We engineer scarcity before we ever hit “publish.” i drop 50-80 SKUs a month. $80 tees that sell out in hours. $138 raglans dropped sunday, gone by Monday. (what brand? dm me ill tell you.....did 99m to date) Not luck. SOPs I’ve been running this playbook for almost 6 years, when I heard @imrayjohnston speak at DTC Growth Summit last July, he shared some tactics I’d never seen before. I immediately added them to our SOPs: → 3-Layer Forecasting (predict exact revenue 7 days out) → The GWP Hack (2x better than discounts, kills refunds) → 48-Hour Kill Switch (the ad rotation most brands are too scared to run) And honestly? Most DTC founders are leaving millions on the table because they don’t have a system for drops. I’m breaking down the full framework before DTC Growth Summit Miami (Feb 3-6). If you want complete Product Drop SOP Crafted by Ray himself—comment or retweet DTC Growth summit Miami 2.3.26 I’ll send it over.

@chuckiegregory Casual 17.5% cvr

I live to fight another day in eCom. How we did it? 1. The power of limited edition. Rinse and repeat monthly. 2. Strong email/sms copy. Story telling. Urgency. If it's a big deal make it feel like a big deal. 3. Strong offer. More you buy, better the deal. 4. Post purchase funnel. Offer more of the same at a much better deal. 5. Dialed in theme. Not boring. 6. Content in organic and ads to match the theme + urgency. 7. Hit the pain points that are emotional. "Get her head turning", "hide your gut". 8. Most importantly. Sell a great fucking product on the first purchase so they want to buy more colors/flavors/etc. Let's scale bitch.

@drewfallon12 COMPS

🚨M&A COMPS DATA GIVEAWAY🚨 I compiled a database of 200 M&A transaction in consumer goods from 2025 and created a comprehensive category-by-category PowerPoint breaking it down, along with expert perspectives on the M&A environment from leading investment banks and operators like: - Centerview Partners (leading consumer investment bank by total deal value) - Raymond James (leading consumer investment bank) - Amy Hass (Fmr. CFO Simple Mills, acq. for $795m) - Hudson Leogrande (Founder Comfrt, fastest growing apparel brand ever) - Darren Litt (Founder, Hiya, acq. for $260m) The ultimate guide to understanding the M&A landscape & valuing your business in today's consumer industry. ALL YOU HAVE TO DO TO GET IT is like and comment "COMPS" on this post, and I'll dm you the link to the presentation AND the underlying data sheet for the next 4 hours. Plus, If you want the comps data going all the way back to 2023 along with each brands investors, a valuation calculator for YOUR brand, and more - I'm sending out a way more comprehensive database in my newsletter this Friday. Sign up at the link pinned to my profile 😊

@connorrolain extremely underrated grain

i grew up on couscous, so i’m stoked for this!

@londonspilker this looks awesome london

HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making… I just built a template that automatically integrates into any brand with just 3 clicks. I was offered $1k for the spreadsheet last week- but I’m giving it away FOR FREE (shame on me) - top line spend, revenue, and media mix forecasting - media mix recommendations based on variable growth scenarios - pre-built visual views for csuite and leadership - daily granularity (with custom period selector) - PoP/YoY comparisons (+ pre-built day-matching) - daily allocation %’s to help inform forecast recommendations & so much more… The best part? It can be fully integrated within your brand in 5 minutes. Your buyers need a plan.
Your execs need clarity.
Your brand needs proactivity. Your growth will only ever be as good as the PLAN you set in place. RT + follow me for a copy (after all… it’s free & shouldn’t be)