Amazon DSP doesn't work.
We spent $85,000 on Amazon DSP so you don't have to.
After controlling for seasonality, price changes, and PPC spend, DSP's coefficient on sales was +0.014.
That's functionally zero.
The DSP console showed beautiful ROAS. The actual incremental lift? Nothing.
The attribution model is doing the heavy lifting, not the ads.
If you're running DSP, don't trust the console. Run your own regression. Feed Claude:
• Daily DSP spend
• Google Trends (seasonality)
• Daily sales, PPC spend, profit, price
This was for a high-priced consumable, Amazon-native brand.
You can tell a lot about a man about how they instinctively respond when it hits the fan.
In this photo, Stephen Miller moves on top of his pregnant wife to protect her.
Pete Hegseth stands over his wife, surveying the scene while leaning over, protecting her.
I called in this morning to get help from US Customs regarding my refunds for the illegal Trump tariffs. They've had me on hold for over 9 HOURS. It's dinner time and I'm still on hold.
I'm in a group with 700ish other Amazon sellers doing over 4B in revenue a year. Here are things we like:
1. Tiktok shop
2. Real estate
Here are things we hate:
1. Amazon
Amazon should ask themselves why this is.
Nothing has none more to discredit itself in recent years than the judiciary
And that includes the medical establishment during Covid, and Congress with all of its disgusting and craven antics
D2C/Ecom folks, if an overseas supplier issues an invoice in USD, but their bank account is in CNY or INR, who should pay the currency conversion fees?
I am selling a 16 oz drink for 12-15$ on Amazon a unit I get for less than 1$.
Amazon is a recession proof business because who in the world is ordering this stuff.
I've seen this so many times over the years with Amazon. Products that kill it just fall off out of nowhere bc of some algo change that is impossible to fix. Also seen the opposite where items take off out of nowhere. We do a complete review when this happens and are...
Watching "War Machine" on Netflix with my brother- I'm in awe. Might be the worst movie I've ever seen. So stupid, pointless, and preposterous on every level- it's astonishing.
If you held a contest to write the worst sci-fi movie, nobody would beat this.
Can't stop watching
Met a woman at a Miami dinner last week. Former nurse. No business background.
She's doing $3.2M/year selling one skincare product. Started 2 years ago with $8k saved.
Her entire growth strategy: she spends 1 hour every morning studying competitor ads in the Meta library. Puts her face on ads.
No agency. No media buyer. Just her, a Canva account, and a relentless system for stealing what's already working.
Her ROAS is 2.8x after 2 years of consistency.
I asked her what most people get wrong.
She said: "They want to be creative. I just want to be right."
The best ecom operators aren't the most talented. They're just don't overthink and print.
I’m going all in on AI & want to clear everything else off my mind
My Amazon & Walmart biz only requires about 2-3 hours a week if that
But still takes up my brain space
Who wants to buy my stores? Brand direct suppliers, prep center, etc 👀
Just walked into a coffee shop in Del Valle, CDMX to get some work done with my co-founder.
I sit down, order a cold latte (80 pesos), and the waiter asks if we’re planning to eat.
I say: not for now, maybe later.
He then tells us that to use the coworking space (completely empty), there’s a minimum consumption of 250 pesos per hour, per person.
So, we left.
Is it just us, or does that sound like pretty bad business practice? 🤔
@andyantiles_ Pretty good overall. Does your buddy has an s-corp setup? If so, for the solo 401k portion to work as you described, he'd have to be paying both himself and his wife $237,500 each in salary per year which does not sound optimal for tax.
Spoke to a guy making $2m/year in net profit with his ecommerce company
After taxes he’s left with $1.2m
He spends $40k/month on lifestyle (nothing crazy. Just a nice apartment and travels well)
He’s left with $700k/year in discretionary income
Unfortunately for him, he’s invested all of that capital over the last 4 years into Bitcoin
He’s made $8m in the last 4 years in net take home income but has a $2m net worth
Ouch
I shared with him the playbook to multiply net worth aggressively and responsibly
1) Auto invest $20k/month split between $VOO and $QQQ
2) Throw $72k/year in a solo 401(k), if you can do the same for your wife, 2x that for a total of $144k/yr in retirement account
Steps #1 and #2 will create a $25m equity portfolio on 20 years, and $115m in 35 years
3) Leverage excess capital to buy cash flowing, tax deductible real estate. My preferred class of real estate is section 8 because it’s guaranteed rent by the federal government
For every $100k you allocate to down payment, you’ll get a 10-20% cash on cash return (after maintenance and capex), you’ll get a ~dollar per dollar tax deduction with cost segregation studies and accelerated deprecation, AND you’ll get a guaranteed $500k in equity once the federal government has paid off all the debt.
You MUST still screen the tenants aggressively to put only high quality tenants in your homes. A good property manager does this. I work with a sourcing team that does 100% of the leg work for me and I pay a nominal fee per house they source that I buy. Message me if you want an intro
4) This is the bonus step for the extra ambitious types. After following steps #1-3, you’ll want to take excess capital and build a big cash position to deploy aggressively into your ETFs during big market crashes. You will then borrow up to 30% of your ETF market value at a low interest rate to buy MORE cash flowing, tax deductible section 8 properties
This is how you can really get your effective tax rate extremely low without any funny business, and multiply your net worth quickly and responsibly. I say responsibly because you MUST be careful with borrowing against your portfolio.
In most cases, when a wealthy man ‘loses it all’ it’s due to being a forced seller in market crashes. Do not put yourself at risk to get margin called. That is how fortunes are destroyed
But if used properly, borrowing against ETFs is a magical tool that allows for financial arbitrage that few understand.