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A client just hit $25K profit in 2 days during Prime Days.
It wasn’t magic—just some smart strategies we put in place.
If you’re selling on Amazon, here’s a breakdown of how to approach Prime Days based on your product type:
1. High Margin Products
Run Prime Exclusive Discounts or Prime Day Deals.
Increase PPC bids significantly—conversion rates (CVR) will spike, so it’s worth the investment.
Keep an eye on margins for PPC sales, but don’t hold back too much. Organic sales will get a boost from Prime Day PPC, lowering your overall TACOS and increasing overall profit.
High CVR sales will improve your organic rankings, giving you long-term benefits.
2. Low/Medium Margin Products
For these, the goal is more about survival (making similar profits at lower margins) or investing in ranking the product up.
Run Prime Exclusive Discounts or Prime Day Deals.
If you want to rank, increase PPC bids and aim to break even during Prime Days.
For profit, pause high ACOS campaigns and focus on lower ACOS ads.
Even with lower ad spend, the CVR bump will help maintain or improve your rankings.
If you skip the deals, your CVR and CTR will drop, putting you at a disadvantage and will most likely end up hurting your organic rank.

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