Nicholas
801 posts


@nicholascalez 5 days isn’t bad. Ours was in for 7 days. If it’s your first go around everything seems pretty normal
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@nicholascalez love the meta ads growth curve over viral ugc
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every successful mobile app founder i know
took a big risk to get to where they are now
i rejected offers at goldman sachs coming out
of college and ditched my major to pursue apps
i also rejected founder roles at B2B AI projects
with people i respected all to pursue this
at the time it seemed like dancing on tiktok
and making an app for teenage christians
was silly compared to those opportunites
but this is what i wanted to do and
i had to find a way to make it work
when prayer lock started gaining momentum
i put all my life's savings and even got in debt
to keep feeding the content machine
if you truly believe in what you are doing
don't be afraid to take the risk
it's a necessary part of the journey

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@nicholascalez 70 to 280 active trials is a real curve, congrats. the thing i'd watch after a jump like this is whether trial-to-paid holds, because Meta will happily scale you cheap top-of-funnel signups that never convert. great to see it climbing though.
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@nicholascalez Best feeling in the world
I owe everything to my mom.
She’s the best
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Meta ads campaign just exit learning phase
Current status: $4.88 Cost per trial
Big thanks to @lucasmoscon__ for setting me up with @Appstack__

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@glproductions Around $18, quite lower on good days and higher on bad
but it doesnt take into account direct subs we get from weekly and offers, so roas is pretty good
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@nicholascalez Any idea what your avg. cost per new paid subscriber ends up being?
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@julian_divito @lucasmoscon__ @Appstack__ i mean no cause not all of our downloads come from ads, there % is of all downloads
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