Noah Haynes

@ecom_cork Curtis is a goat

Today I chatted with a dude doing 500 million a year. He was definitely a freak. Said if his time was freed up he would go all in on content out put and build out multiple studios for live-streaming product selling.

@niiasymone Pre-Unc tier

oh this was a wake up call…

@EcomUnfiltered Alia all the way

what's the name of that app doing those kind of pop up?

Even crazier is how the announcers (and spectators) paid no attention to the second place runner. Broke the same record, won’t get the same recognition. History has a 1 name allowance

@derekhalpern Creator doing mainly Shop or Lives?

I hate creator agencies more than anything. For example: we have one creator we really like. We want to work with them more in depth, and actually give them a sizable retainer contract. AND THE AGENCY SAID WE ARE NOT EVEN ALLOWED TO TALK TO THE CREATOR. WHAT?!?!?!!?!?!?!

@HowardRoark90 Must’ve signed up for Angie’s list

Shit like this may have something to with it… My phone is literally almost unusable…

When you start caring about what day of the week it is, something’s gotta change

@x_armand Barbell effect at work

Both Drakes and Uniqlo can thrive in the world. Drakes handmade. Uniqlo mass manufacturing. Useful metaphor for how AI is upending agency services. Choose your fighter.

@karri_tweets Cory/Shaan/Bill goated. Hyper responsive, ship features like crazy, and bend over backwards for brands… Absolutely deserved

random thoughts on alia's acquisition (no one asked for): 1) incredible execution. the timing, and getting gtm working in a way nobody has since triple whale launched. still don't fully understand how they pulled it off 2) young bootstrappers did the responsible thing and secured the bag. the only logical next step would've been building an ESP. now that everyone is expanding their products selling was the right call. foot on the first step of the ladder etc. being liquid makes a huge difference 3) dotdigital is becoming one of the most active shopify app acquirers buying quality apps and not just acquihiring (like intuit/mailchimp): social snowball, then alia. apphub/clearer.io and the other big pe-backed rollups have been quiet for a while? 4) has anyone in dtc x ever used dotdigital as an email provider? 5) many vc backed ecom saas founders are feeling uncomfortable. a fast growing saas at 9M ARR in a competitive category getting the valuation some have raised pre-seed at. stuff is selling at close to dcf valuations (as it should). a tough comp for anyone who raised trying to get a deal done for their saas rn nature is healing. 6) the valuation might look low but this has been the reality post covid outside the biggest strategics for any shopify apps. churn is often high, big platform risk, insane competition etc. the category isn't one where anyone besides the big ecom ESPs (klaviyo, mailchimp, brevo etc.) would've paid up. they all already have their next-gen popup solutions built or acqui(hi)red? 7) these guys will launch another and much bigger successful business in 2-2.5 years

@shauneng So many additional halo effects for category rich brands vs Sub ones

Everyone and their grandma is trying to start a subscription Ecom brand now Some are selling random supplements. Some are forcing subs on products that make no sense. Hidden VIP clubs. Sketchy auto-rebill. All to pump MRR for a "better exit multiple." Meanwhile, Oodie did $1B in sales with insane returning customer rates. Zero subscriptions. They just expanded product lines and designs. Subscriptions work for consumables - supplements, skincare, stuff you run out of monthly. But no one needs a new t-shirt every 30 days. If your product isn't naturally recurring, don't force it. Build repeat purchase through: - Complimentary SKUs - Product line expansion - Licensing/collabs - Dialed email/SMS flows Both paths can build strong LTV. Just don't force strategies that don't fit your business. And LTV is very product/niche dependent. Some things, like mattresses, are one-and-done, but there are still ways you can improve LTV through product line expansion there. Sheet covers, strong R&D tech component like 8sleep, etc - Definitely not a random VIP club Something overlooked: word-of-mouth growth. Our Ecom community Evolve grows 50%+ from word of mouth now. Only possible through a good product + the right expectations. But if I guaranteed everyone $100k/day in 30 days, they'd leave disappointed and never recommend us. So if you're just throwing random subscriptions behind your product or trying to trick people into subscribing, you may make more money upfront, but you'll hurt your word of mouth growth and reputation. People love slapping on a Kaching pre-ticked subscription box and calling it a day, but don't have the backend and CS to support it. You're shooting yourself in the foot. A world-class product with strong LTV, right expectations, and word of mouth compounds way harder. Tis the way of the chad scaler

@Simon_Ingari Claude Code

What does CC in email stand for?

@effxzzzyy Amazing spot. Bus to Mount Kurama, walk up this path to Hirobun. 10/10

you’ll inhale air in this environment and it’ll add years to your life

The biggest revolution of AI to date is that lazy people are starting to document things. How a process works. what you do at each step. etc. Not sure what people were doing before, but documentation is 2nd nature to anyone who's trained/hired/onboarded someone before

Peak "monitoring the situation" content

Every successful person I've met is a divergent thinker The kinds of people who cook up 50+ solutions/ways to attack a problem Extremely valuable skill for building agents, tools, etc.

@willnitze Indeed Unc, very cool

@noahwhaynes Does tuff = cool? Or tough?

Atoms, not bits.

@natelagos Preach

A Head of Growth asked me, "Our top selling product, that's carried the business for a few years, is starting to plateau... what should we do?" I told him 2 things: 1. Tell your founder / product dev team to get back in the lab and cook up some new SKUs. We're not giving up on the top dog yet (see point #2), but it's super important that a brand keeps shipping new products that can reach a new segment of the market, maybe you could build the product higher quality, more luxurious, throw new colorways & designs at it... or try building something wildly different. Build a SKU that's triple the price & quality. Build something that you don't have yet... just go make MORE cool stuff! 2. You, the head of growth, need to get back in the lab to get better at marketing that top product that's plateaued. I would essentially think of this as a "re-launch." Start from the ground up as if you're launching it for the first time. Revisit price point (test prices & offers), write new copy & ad angles that you haven't tried before (bonus points if you base these on specific customer reviews that you haven't leaned into in a marketing angle yet), shoot all new content for it (better yet, get NEW content creators to shoot it so it's guaranteed to look & feel different). Most often, when I hear a top selling product has hit a ceiling, I assume the marketing team probably had it on cruise control for too long, and got away from hammering the basics. Test prices, new messaging, new content, new LPs, new influencers, new new new, to bring that old dog back to life!

@jforjacob @natelagos 2nd this

@natelagos Aftersell

What’s the best upsell tool that’s not rebuy?

@ceodotmika Discord light mode + Boomer friendl(ier)

I probably had this question for 5 years Whats so special about slack lol