Andie Nordgren

Folks. Can I explain something about world models? Seems like today might be a good day for that. Advances in large-scale “world models” — whether developed by partners like Google or others — materially expand the frontier of interactive content creation. These models can generate high-quality, interactive, video-like experiences from natural language or minimal input. Today, they are primarily editable through prompting, which limits the level of determinism and precision required for production-grade game mechanics. As a result, their outputs remain probabilistic and non-deterministic, making them unsuitable on their own for games that require consistent, repeatable player experiences. Rather than viewing this as a risk, we see it as a powerful accelerator. Video-based generation is exactly the type of input our Agentic AI workflows are designed to leverage—translating rich visual output into initial game scenes that can then be refined with the deterministic systems Unity developers use today. Our agents already generate high-quality scenes from static video. Interactive, camera-controllable video from world models would further enhance this pipeline and materially improve the fidelity and speed of early-stage content creation. We believe this represents a meaningful step forward for AI-driven development across the industry. Unity’s role is to operationalize these advances. Outputs from world models are ingested into Unity’s real-time engine, where they are converted into structured, deterministic, and fully controllable simulations. Within Unity, creators define physics, gameplay logic, networking, monetization, and live-operations systems to ensure consistent behavior across devices and sessions. This combination enables developers to move faster from concept to scalable product: AI accelerates environment and asset generation, while Unity provides the execution layer that transforms generated content into reliable, monetizable experiences. As a result, world models expand content supply and reduce development friction, while Unity remains the system of record for runtime, distribution, and long-term operations. This dynamic broadens Unity’s addressable market and reinforces its central role in the interactive ecosystem.

@JustAnotherPM Badass - Kathy Sierra. Transformative reframing of what problem to solve with products, and real guidance on how to solve the new problem (creating badass users).

Product managers, what is the one book that has helped you the most in your career? PS: share only one book.

@eshear Clearspeak is built for something close to this use case I think. apps.apple.com/se/app/clearsp…

What’s the AI best tool where I ramble into a voice note and it turns my rambling into reasonable prose (eg removed ums or repeated words, adds punctuation, breaks up run on sentences, etc)

💯 💯💯💯💯💯💯💯💯

@allenholub A working code deployment could still introduce other unexpected issues with a product, creating the need to pull in disciplines such as design, communications, community - why risk that on the weekend? Agree to fix quality culture issues but products are more than the code.

Not deploying on Friday is a huge red flag, indicating a seriously broken process—insufficient testing, for example, a lack of continuous integration and waterfall thinking (deploy many times throughout dev), and most importantly, no culture of quality. Fix all that.

@mccrmx Tweeted by GitHub even! This is absolutely the next nerd thing, so awesome Chris! 👋🏻🇸🇪

nine thousand people played rogule in the past 24 hrs 🤯

@jerrymichalski @DrMarisaGFranco Hi Jerry, long time no see! Would be great to catch up! And hi @DrMarisaGFranco, what a nice TEDx talk!

@nordgren just now discovered RA, through @DrMarisaGFranco 's lovely TEDx talk on friendship. How'd I miss that? And mapping in your tweetstream! I'd love to catch up :)

@nytaffy Zero agile coaches at Unity. Engineering Managers responsible for team work system and planning.

Question : what’s the ratio of agile coaches to product managers in your org ? Would love to hear from folks.

Mappers, there is a new beta - beta.onlinewardleymaps.com available. Whilst 'stable', it isn't finished but I welcome your early feedback. ... Lots of goodies in this one. #WardleyMaps Thread >>

@EmmaBostian “But here’s the key: it turned out he wasn’t outraged about my work. His rage was because, in his mind, my work didn’t _deserve the attention_.” There are no good options but understanding it from this perspective might help a little: seriouspony.com/trouble-at-the…

It’s easy to say “block and don’t engage” but as someone who’s sleep deprived, socially isolated, dealing with bouts of postpartum depression and struggling with my new identity… These situations affect you much more deeply.

@apothekerrie Here’s the perspective that helped me the most! seriouspony.com/blog/2013/10/4…

Friends who have given game talks: please tell me a about a time you were super nervous to present, but it ended up going well! I am giving a virtual presentation tonight and am starting to get ~very nervous~. 😶

@johncutlefish “Socio-technical system configurator.”

@danielfschmidt @lissijean @johncutlefish This looks awesome, I’m struggling with exactly this when trying to model what we are doing right now in a different OKR tool.

@lissijean We have a fresh take on OKRs, inspired by @johncutlefish's concept of persistent models vs. time-based goals. Would love your feedback! loom.com/share/99ba2778…

What are people using these days to track their OKRs and progress towards them (on a product level, not a personal dev level)? #prodmgmt #tech

@TeamYouTube Thanks for the links. I wish the team working on the Home Screen for YT on ChromeCast sees the photo I shared and think about the scenario that happened in our family, and how denying control of the content on public screens has unintended consequences.

@nordgren YT uses data from your online activity, and you can view and control it here: myactivity.google.com/myactivity. Also, since we don't have the option to choose what videos are displayed on your homepage, we recommend sending your thoughts via our feedback tool: yt.be/help/feedback

📺 Watching YouTube on your TV with Google Chromecast? You can use your phone as a remote to cast and control the YouTube app on your TV. Here's how: yt.be/help/cast

@TeamYouTube I want to be able to choose what’s displayed on public screens in my home for many reasons you can’t predict that’s not just about kids but also about other visitors. Currently exploring all other alternatives as you’ve killed ChromeCast for us with this change.

@TeamYouTube Because when these videos end, you put either privacy invading recommendations based on my own YouTube history if I’m signed in, or random garbage like the stuff in the photo above, on the main screen in my home, without any way for me to control what shows up.

@TeamYouTube Because I would set up videos to cast from my phone, I could filter and make sure I have control over what I show them - now when a video I’ve chosen ends, you blast whatever the algorithm comes up with at my kids. Do you not have parents on your team, guys? Absolute disaster.

@TeamYouTube Here’s my 7 year old pointing at a semi-pornographic image next to a war movie recommendation, after the kids cartoon I set up for them ended and you bring this shit directly into my home. YouTube was a major use on ChromeCast in our household, never again until you fix this.