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Eason :)
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Eason :)
@official_eason
she/her | 🏳️⚧️ | priv acc: @eason_private
Katılım Temmuz 2022
127 Takip Edilen59 Takipçiler

@MrBeast_Stats It’s unfortunately how the world works nowadays. Big people dominate platforms, p2w everywhere. It’s not like we can do anything nowadays.
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@lyleholloh23 @MarioJoos The fact that over 1/2 of the channel’s views and lots of the subscribers came from subscriber shorts is enough to convince me that he is a shorts predominant channel
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@official_eason @MarioJoos hes not a short creator ur crazy
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🚨Important thread: The YouTube algorithm actually changed, for the worse. (+Data)
I’ve been thinking a lot about whether I should or shouldn’t address this publicly. I’ve already talked to some people within YouTube, but I don’t believe the word of a single person, meaning me, will be enough to encourage change. At least not quick change.
Before I begin, a direct note to all my friends at YouTube, I truly respect what you’ve been doing in the past year, and I know you’ll take this problem seriously, but I’m also aware that you’ll often have your hands tied and there isn’t much you can personally do. I won’t reveal any sensitive information that people can’t find out by themselves.
Let’s begin.
A few months ago, creators of all sizes started noticing a significant change in the overall performance of their channels. Usually this is related to the overall behavior of audiences, however, this one felt different. It wasn’t just one or two channels, it was every single channel I was working on (and more). These are channels that pull 100 million to 1 billion views per month at times.
At first, I was like: alright, let’s find out where we’re going wrong. Maybe we’re missing something. However, after weeks and months, no answers were found. This is very frustrating, not only for myself but also for the creators who are relying on these answers to maintain their channel, business and livelihood.
But that’s when we made a breakthrough, a way of looking at data that we had missed.
You see, this entire time we were analyzing the channel as a whole, new and old videos combined. However, we weren’t focused on isolating older content, specifically content with a publish date older than one month.
That’s where, for the first time, we noticed something unusual. We saw a complete crash in short form views on content older than one month. (see image)
What we found was that somewhere in the middle of September, YouTube had pushed a significant change in their short form algorithm which impacted nearly every short form creator across the platform. Why is this a problem? Because it affects every creator we all care about. It didn’t matter if you were a smaller creator or one of the top ten creators, we haven’t found many people who were spared. I’ll leave a brief explanation at the bottom so you can check your own channel.
And these weren’t just entertainment or educational creators, it was both.
What we found is that YouTube seems to have implemented a change that strongly prioritizes content uploaded in the last month, roughly 28 to 30 days, we’re still unsure.
But what impact does this have, and why do I believe this is something that should be brought to light?
The first impact is that we’re seeing a shift away from quality to quantity. Often, creators live off the revenue generated, not just Adsense, from these bigger content pieces. A strong portion of this revenue comes from their back catalog, meaning older content. With this change, you’re increasing the importance of high volume uploads in the first 30 days.
What do I believe is happening, and why is this change going through?
I believe there are two reasons why YouTube is pushing this change.
First, to hit certain targets with Shorts. Plain simple, I don’t believe this is a “what’s best for the creator” type of play, it feels more like a “we want to compete with TikTok” type of play. Not unreasonable, even if the creator gets hurt by it short term. I’m just trying to think from a corporate point of view.
The second reason, which I believe to be the actual leading reason, is a push for recency, freshness or novelty, whichever term they would choose to use. But if this is the reason, there’s a massive overcorrection happening. Some content needs that freshness: news, streaming highlights, medical information. However, this isn’t true for all types of content. Some content from years ago is just as good today.
We have noticed that certain top content pieces, individual videos, still get a significant amount of views, so it looks more like prioritization than anything else.
Regardless, while in private I find it fun to refer to this situation as “the flattening”, in reality this is a very concerning moment where simple ideas turn into a massive hit toward the creator economy. And this is just the tip of the iceberg of changes that have been affecting people.
It’s important that changes on the platform aren’t just focused on the consumer, but the preservation of a healthy creator economy that allows creators to grow their business, teams, and create better content. Without a focus on both the creator and the consumer, you’ll quickly run into an issue of low quality slop that makes people want to go elsewhere.
If there’s any call to action here for you, whether you’re a creator or a viewer, I strongly encourage you to leave your thoughts here to encourage YouTube to rethink this decision, or at least optimize it so that it’s also regarding the importance of keeping a healthy creator economy. Share your thoughts, and even data from your own channel, because this will be seen by people who have the power to make change.
Disclaimer: I’ve left out some sensitive information. However, if you want to check this for yourself, go to Analytics, click on Advanced Mode, filter by Content Type (Shorts), filter by Publish Date (for example any short published from Jan 2025 to Jun 2025), set the data to Last 365 Days and take a look at the change happening around September. I think you can imagine why it took so long for us to find out where the issue began.
Thanks for reading this post.

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@jondelarroz Compare the things you lot were doing back in the 15th-18th centuries and what people are doing nowadays before you lot whites start talking🌚🤷♀️
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@RobBfromDerby had enough of apologizing, still cant use spices to make food better
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Who has ever had to apologise foe being British? 😂
Reform UK@reformparty_uk
“I’ve had enough of apologising for being British.” Cllr Annie May O’Neill on why university students are voting Reform UK. 👇
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@MrBeast
Jimmy, that reply to @defen1 and the calls you hopped on prove you're the real deal. Most 300M-sub creators would ignore a 1K-sub video titled "MrBeast is Boring Now." The critique hit hard because it's true: post-Squid Game we've seen the same elimination/survival loop on repeat, Jimmy's chaotic personality got buried under million-dollar production polish, and the stakes started feeling corporate instead of fun. Fans miss the old "me and my friends doing stupid shit" energy that made us obsessed.
But here's the idea that could fix it overnight and explode watch time: launch "MrBeast Raw" as a permanent series running alongside your big videos.
- One small crew (you + Karl, Chandler, etc. front and center with no celebs).
- Phone-filmed or single-camera, zero heavy editing or CGI.
- Real-time fan-voted challenges submitted the day before (you pick the wildest one live).
- Pure unscripted chaos: you failing, arguing, laughing, being the same Jimmy from 2019.
- Drop one every 7-10 days, $50K–$200K budget max (tiny compared to your normal stuff).
Intercut 30-second "Raw vs. Polished" teases in your main videos so the algorithm pushes both. Data shows raw/authentic content keeps people watching 2-3x longer right now (look at how MrBeast Gaming and old throwbacks still pop). This directly answers the video's "loss of personality" and "reuse" points, gives you rapid experimentation without risking a full $5M flop, and lets you publicly say "I heard the criticism and I'm fixing it."
You've already proved you'll listen. This one series could be the biggest glow-up of 2026 and make the haters shut up permanently.
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@harukaawake And those propaganda mfs can still talk about how amazing China is 😭
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Eason :) retweetledi

WHlTES have no respect for Japanese history, culture and traditions. God save Japan from WHlTES
RadioGenoa@RadioGenoa
No respect for Japanese history, culture and traditions. God save Japan.
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@Feastables get the original formula of the chocolate bar back pls
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@RupertLowe10 Literally one fucking stations and bro is complaining like its a disaster
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@XCypherpunk @RupertLowe10 Yet again, if you ask AI to drive, it will still cost you billions of pounds from all the developing, transforming, and redevelopment of trains.
The oldest LU stocks are over 50 years old, so the cost of transforming them to be suitable for AI/humanoid to drive on is enormous.
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@XCypherpunk @RupertLowe10 I never said it is the only way, I'm just saying its the prominent way for railway systems (especially metros) at the moment to be automated. E.g. South Island Line in HK, China.
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@itsdomyoutube Ever since Feastables decided to get rid of the original chocolate flavour and change the formula, they've fallen off imo
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If he says feastables I know this dude is lying bro
MrBeast@MrBeast
I sat down with the grandson of Reese’s to see if he likes Feastables Cups or Reeses better 👀
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@Red_Blovk09 @OooYouFat @grok Your argument is already invalid from the fact that you are using Chinese figures, they are infamous for faking their figures dude
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