David Dawud Coen

What is brand? "A brand is a person's gut feeling about a product, service, or company." - Marty Neumeier Feeling comes first.

@dariusdan Principles before tools.

Want to be a designer? Pick up a pen. Use paper. Grab a camera. Learn Figma. Don't skip those. Because no prompt box will ever make you one.

One thing I want to know... What exactly do fields of deep green grass at sunset do to the human brain? We know they're "nice to look at". That's surface layer. I want to know WHY they're like that.

@adam_danielczyk @jasonfried Enshi**ification

@jasonfried It seems they double down on these questionable design choices while the feedback is rather negative - it’s interesting what’s their motivation?

Oh no BMW.

@kapilansh_twt "Vibe coding" needs to be removed from the English lexicon. The ultimate oxymoron — for morons!

vibe coding is just a fancy term for "I have no idea what my codebase does" → AI writes 400 lines → you don't read it → it works → you ship it → 3am production fire → you have no idea where to start → ask AI to fix it → AI breaks 3 other things we're not building faster we're just breaking things at the speed of light and calling it innovation

@malonebarry @rorysutherland I didn't know whether to laugh or cry. Couldn't stomach more than 1m46.

In honour of the closure of the metaverse, I would like to re-up one of the worst videos ever recorded.

@simonsquibb The point is moot. On one hand, exposing people just gives them...more exposure. On the other, putting the harsh light of day on them means people are less susceptible to their grift than would otherwise be the case. I tend towards the latter.

I just watched this Netflix documentary and I think the contents of it are disgusting. As a quite large social media influencer myself, I see firsthand the absolute crap that some people peddle online about life and about relationships. And I worry that when we give these people a platform via Netflix, we just increase the awareness of their bs…

@The_AdProfessor That's a fearsomely powerful campaign. Persil has been a bit of a namby pamby brand for decades. This injects plenty of grit into it.

Persil's "Dirt is good" campaign: "Every stain should be part of the game”.

@ItsKieranDrew Cal Newport is that you? In all seriousness though, you're right and I'm not having a dig. Failure to maintain boundaries is a slippery slope towards burnout. Tight writing too.

A hill I'll die on: You should be unreachable for at least half your day. For example, I recently launched my 1-1 coaching offer. I'm working with five people. I tell them I'm available every day, but only after my writing is done. This protects my creative time, but also lets me invest energy more smartly. Everyone wins. Most people think being always available makes them a better service provider. It doesn't. It makes you a worse writer, a worse thinker, and eventually, a worse coach. Your best work comes from deep focus. And deep focus requires being unavailable. Don't be afraid to draw boundaries. Your clients will respect you for it.

@milkkarten *Correction: the pans are still going. Mum still has them. 40 years! Now THAT'S a BRAND.

@milkkarten Le Creuset is one of the finest and most enduring brands in history. My mother had heavy Le Creuset pans. They lasted DECADES. The brand is rooted in authentic sensory experience. Thus if Le Creuset had even the faintest whiff of AI in its marketing, it would be catastrophic.

consumers hate ai-generated content so much that brands are proactively clarifying their creative

@aryanlabde Instead of "We don't care what you want. You get what you're given." >>>>>>>> "Welcome to our restaurant. What would you like to order?"

Launching your first SaaS is weird. You spend a month building it and get 5 users 0 conversions 0 feedbacks I wonder why

@Alex_TheAnalyst Let's play....Spot The AI-written Replies!

I'm going to call this right now. We are going to have a large population with absolutely no critical thinking skills if they blindly trust AI for everything. We have all already seen it. They don't validate outputs. They don't really understand anything. They just ask questions, it looks good, and they go with it. There are going to be huge issues in every company as this continues over the years. The amount of technical debt and knowledge gaps are going to be insane. So much opportunity if you actually know what you're doing.

@sam_alberti Like the contemporary version of Medallion Man. But crass, juvenile, and hollow.

few things better embody the mentality these tech billionaires have than when William Shatner tried to have a moment of reflection on man's place in the world after going into space — only for Bezos to cut him off and pop champagne in his face

@MyLordBebo Only for the companies that destroy their brands by using that filth. Meanwhile savvy competitors, who actually understand and provide guest experience, will OWN markets. @HiltonHotels shame on you...

🇺🇸 AI assistant age will be extremely annoying. They pretend to be humans for awhile … then admit they’re bots.

@Al_Quraan114 May Allah protect them from all evil.

MashaAllah, Allahumma baarik 🤍

@StockSavvyShay HAHAHAHAHAHAAAAAAAA! What a load of baloney. I'll stick two fingers up at that, thank you very much. The sheer delusional hubris of it all smh...

Jensen Huang says every company will need an OpenClaw agentic system strategy by calling it “the new computer.” He claims OpenClaw became the most popular open-source project in $NVDA history within weeks and comparing its impact to Linux reshaping the software stack.

@Scribbles646 @MorePerfectUS That's some of the most savage satire I've ever seen online. Grazie!

@MorePerfectUS If only Mark Zuckerburg's metaverse had NVIDIA DLSS 5... tragic... 😔

Meta is shutting down its VR metaverse on June 15th.

@jarydesign Oh come on Jary. A web designer of your calibre can't tell the difference? Tut tut.

@onlydavidcoen Are you AI?

Too many AI replies in posts right now Where are the real humans?

Precisely. It's not without pitfalls, though. Here in the UK, junk mail actually gets *delivered* by Royal Mail (which isn't actually 'royal' any more at all. It's a husk of its former self. But I digress.) You'd have to compete with junk mail, but it's junk for a reason: Shouty uncoordinated design, shouty copy, and fundamentally offensive to any right-thinking consumer. Online media is ultimately hollow and boring. Why? Squarely because it's flat. You can't touch it. Print media is a full-on sensory experience. The colours, the shapes, the copy, the weight of the paper, the finish of the paper, the smell of the paper, the whole thing. You might be onto something here, van. "When everyone zigs, you zag."

Print media might make a come back again? I mean think about it. You used to be excited to go to your mailbox because the chance of having a lovely letter in there, or a value packed magazine or newspaper was high. It was a rewarding experience. Over time, and as with many things, the shit people (marketers) took advantage of it and started putting spam in there. First it was 5 real letters and one spam letter. It was still fine. A couple years later, it was 1 real letter and unsolicited 10 spam letters, flyers etc. Now you don't care about your physical mail because its either cheap spam bullshit you throw away without looking at it, or its invoices you'd rather ignore. The same happened with email or anything online. First it was nice, then the marketers and SEO garbage people came in and ruined it for everyone. With print there's a real beautiful opportunity because I'd argue you can actually WOW people again now because even if you just put in a little bit of effort, you can stand out and win peoples heart there quite quickly. There's also a growing appreciation now for the undivided attention print can offer. I'm excited about this opportunity.