Berna Ozgur

@LaurelAynne As a prank, Burger King dressed up like McDonald’s ghost in Haloween. In addition of that they hanged sign out front said, “BOO! Just kidding, we still flame grill our burgers. Happy Halloween!” It was so funny and brilliant idea! #ICMKTG #UNCWMKTG

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@CopywriterBob Universities can gave elective course as a Mental Health. That way, students can select this course who really need this therapy. This course reqistration not seen in the schedule. So, students can feel themselves in safe zone. #ICMKTG #UNCWMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@BrinkleyMorrow @CopywriterBob Yes, I agree. UNCW has to develop and renew themselves about that. Every students have right to get these services properly. #ICMKTG #UNCWMKTG

@CopywriterBob I feel like UNCW does not promote their mental health resources enough. You can look them up online, but they are not actively advertised. There is no social media account either. While counseling is offered there is always a long waitlist that turns people away.#ICMKTG #UNCWMKTG

@bekkamyerss @Capitaldemarca @onepeloton I liked this idea! Using music is effective way to reach hispanic culture. Also, rather than doing profit, they choose to care hispanic culture. I am impressed. #ICMKTG #UNCWMKTG

@Capitaldemarca @onepeloton uses Heritage Month as a campaign where they make special workouts honoring this culture. They often use Hispanic music and have one of their Hispanic/Latinx instructors leading the class. This is unique because rather than selling, they represent. #ICMKTG #UNCWMKTG

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca Hispanics says that they happy to see celebrities posts about hispanic ethnic background. @netflix , created a microsite for Hispanics, which represents 19% of the U.S. population, to celebrate Hispanic Heritage Month. What a smart idea for such a big market. #ICMKTG #UNCWMKTG

@BraydonR77 @AlexKrallman Hi Braydon, I totally agree with you. Virtual and human influencers have different advantages. Virtual influencers maybe more attractive to companies when it comes to money but people tend to buy products they feel close to. #ICMKTG #UNCWMKTG

@AlexKrallman Using virtual influencers is definitely a cheaper method of acquiring social media marketing, however it is a problem because as I would personally find it hard to connect with someone who isint actually real. #ICMKTG #UNCWMKTG

@AlexKrallman Big brands’re moving towards promoting their products on models that reflect real-life standards, rather than zero-size models. Why should we prefer virtual influencers when that’s the case? We want to see reality not dream. Virtual influencers too far from it. #ICMKTG #UNCWMKTG

@wtroymcp @LaurelAynne I'm thinking the same thing! Now, everything they want is at their door with a click. Clothing, food, health, friends, meetings and everything else can be easily managed from the phone. All the marketing world has to do is get them to click the buy button! #ICMKTG #UNCWMKTG

@LaurelAynne I do believe marketers have direct access to seniors, especially considering the 2020 covid era while quarantine was first in effect. Seniors were almost forced to become accustomed to using their mobile devices for nearly everything, including shopping. #UNCWMKTG #ICMKTG

When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne For the seniors, it's time to spend what they've been working for years. Money! They’ve a lot of money and don’t like to try new things. Gain their trust, they become your regular customers. Perfect for marketers cause they’ve a lot of time and love new hobbies!#ICMKTG #UNCWMKTG